I need help with my pricing and advice, please.

2 replies
I want to start out by saying what an incredible thread this has turned out to be! With that said I figured there are enough pros in here that could hopefully give me some great advice... Please?

I am just getting started in my offline adventure and I have put together a package and a price to offer the package at. If you all would be so kind to let me know what you think of it, what I could add/takeaway, if the price is to high or to low, etc.. I am open to all suggestions and could use all the help I can get.

I will be offering video marketing services to local businesses in my area. I have a college kid that will be my videographer and he is really good. Also, he is only going to charge me $130.00 a shoot with editing. Anyway, here is the package I want to offer as well as the price:

-Keyword research for 5-10 local keywords.
-1 commercial style video.
-5 small slideshow type videos to funnel traffic to the main video and website.
-I will use tubemogul paid edition to blast all of their videos which will have keyword rich titles, descriptions, and tags.
-5 articles submitted to the top article directories linked to main video and website and to try to get some great rankings for the keyword.
-1 press release to be written and submitted to some free press release sites.
-I will also submit their business to the google local search if they are not already on it.
-Add the video to their site if they have one.
PRICE- $800 one time fee.

So, if you minus the $130 for the video that would leave me with $670.00 profit.

What do you guys think? Too expensive, too much? I would also like to have some sort of a package B where I can charge a monthly fee. Maybe host the video for them using viddler, make them some social network sites (facebook, twitter) and charge them to maintain this stuff for them.

I feel like I could charge more but I am not sure. I haven't tested it at all because I am still trying to get my cards in place but, I sure would love your comments, suggestion, and tips.

I want to thank you all in advance for your kindness!
#advice #pricing
  • Profile picture of the author Todd R
    Deezy, I think it's not so much the price, as the way you sell it. If, as part of your offer, you guarantee a first page placement on google and also show them how to use the video with twitter and their list of customers, I think you'll get more takers. With a local keyword you should be able to get a first page.
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  • Profile picture of the author Derek Allen
    Well, the customers I am aiming for don't have a site and don't want one. But I will take your advice and try to get their videos and articles on the first page. I really just need to know if the price point seems ok.
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