Motivation to Mail Your List

7 replies
So I now have several lists in a variety of niches. Some are fairly new with just a few subscribers and some have thousands of subscribers. I find myself regularly neglecting the smaller lists because I feel like I'm not going to get the return on investment (of time) I get from mailing to the larger lists. Once I get 500 or so people on a list I feel like it always pays right away to get some good content out.

Of course, deep down, I know I'm costing the long term development of a relationship with those on the smaller lists.

Anyone else have this problem?
#list #mail #motivation
  • Profile picture of the author R Hagel
    One solution is to set up an "evergreen" email series that runs for several months. That way, you can stay in touch with your subscribers -- and build a relationship -- without having to personally attend to the list.

    For example, if you want the list to run on autopilot for six months, then create at least 24 messages, which is about one per week (though you may want to send an initial series of emails closer together). Then you can spend six months building your list without having to even think about creating newsletters.

    cheers,
    Becky
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    • Profile picture of the author petelta
      Originally Posted by R Hagel View Post

      One solution is to set up an "evergreen" email series that runs for several months. That way, you can stay in touch with your subscribers -- and build a relationship -- without having to personally attend to the list.

      For example, if you want the list to run on autopilot for six months, then create at least 24 messages, which is about one per week (though you may want to send an initial series of emails closer together). Then you can spend six months building your list without having to even think about creating newsletters.

      cheers,
      Becky
      This is how I like to do it myself. I write a good 4-6 months of automated messages. I try and make sure the automated messages sound like I just wrote them that day too. I like to schedule them about a week apart and on a certain day, just so I can have everyone receiving an email the same day. This helps me not send messages too close to each other just in case I want to sent out a broadcast
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    • Profile picture of the author paulie888
      Becky, thanks for the tip. I know this is something I should do, but I've been procrastinating, but I do know I can't neglect my list forever. What ratio of promotional to helpful, "advice" type emails would you advocate implementing?


      Originally Posted by R Hagel View Post

      One solution is to set up an "evergreen" email series that runs for several months. That way, you can stay in touch with your subscribers -- and build a relationship -- without having to personally attend to the list.

      For example, if you want the list to run on autopilot for six months, then create at least 24 messages, which is about one per week (though you may want to send an initial series of emails closer together). Then you can spend six months building your list without having to even think about creating newsletters.

      cheers,
      Becky
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  • Profile picture of the author krharper
    Thanks for the advice. I have set up autoresponders to deliver an initial report and follow up, but I really like the idea of setting it up to keep my list satisfied for several months and remove my guilt. I'm gonna start working on it right now.
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    • Profile picture of the author Anita Ashland
      I've found that the same story, analogy or current events commentary can be used in an email for multiple niches, so that saves time. I only have to rewrite the bottom 1/3 of the email for each niche.

      Using evergreen emails is good, of course, but don't forget to freshen things up once in a while by sending a broadcast email that ties in to a recent event.
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  • Profile picture of the author iYingHang
    Well, you see, many people or almost every people says that the money is in your list so we should do our best to get a good relationship between us and our list.

    Cheers,
    iYingHang
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  • Profile picture of the author yoessan
    I'd just sending out a content email once a week just to tell them that I'm still alive.
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