I've noticed a lot of newsletters are now including a physical address...

24 replies
Hi everyone,

A few days ago I was reading the CAN-SPAM or something law respecting commercial emailing for my reading pleasure (as if :rolleyes and read about what seems like a requirement that commercial interests must now include their physical address information in with their email solicitations.

The last couple of days I have noticed that a lot of my newsletters from internet marketers are now including a...well...a physical address.

Is this a requirement or something? I mean do we have to now include a physical address in our newsletters to our lists?

I value my privacy over the internet a lot (yes...despite the naysayers it IS possible to achieve some desireable level of privacy on the Internet but it does involve some work and technical know-how) so giving away my physical address would not be something I would want to do. I can't afford a monthly P.O. box or PMB mail cost so I am not sure what to do if this is indeed a requirement.

Anybody?

Carlos
#address #including #lot #newsletters #noticed #physical
  • Profile picture of the author LilBlackDress
    The newsletters I work with require a physical address. I rented a US Post Office box for about $25 a year. It may be a different price in different locations.
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    • Profile picture of the author carlos123
      Do you mean "require a physical address by law" or by some other criteria? I am mainly interested in whether I MUST have a physical address in newsletters by law.

      Having a physical address makes absolutely no difference to me personally respecting the newsletters I receive myself. I could care less whether they have a physical address or not as I am interested only in the quality of material they contain. Nothing else.

      Man, woman, physical address, height of the newsletter publisher, fat or skinny, young or old, colored or white...I could care less.

      Just wondering if the law now requires a physical address.

      Carlos
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  • Profile picture of the author AmyBrown
    It's been required for quite a while now.

    From the FTC:
    Tell recipients where you're located.
    Your message must include your valid physical postal address. This can be your current street address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a commercial mail receiving agency established under Postal Service regulations.

    The CAN-SPAM Act: A Compliance Guide for Business
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    • Profile picture of the author carlos123
      I hate it when the government gets involved in another nanny law. Oh well. If it's the law it's the law. What this law does to protect us from "evil" spammers is beyond me.

      I plan on leaving the States and moving to South America where I will retire at some point (that's why I am building an internet based business). I wonder how the U.S. will be able to enforce this law against those who don't abide by it while based in other countries.

      Such laws are very difficult if not impossible to enforce across the internet as a whole.

      I guess I don't mind so much given that I am simply renting a room such that my address is only temporary (assuming my landlord gives me permission to use it which I think he will do).

      Carlos

      Originally Posted by AmyBrown View Post

      It's been required for quite a while now.

      From the FTC:
      Tell recipients where you're located.
      Your message must include your valid physical postal address. This can be your current street address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a commercial mail receiving agency established under Postal Service regulations.

      The CAN-SPAM Act: A Compliance Guide for Business
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  • Profile picture of the author KristiDaniels
    I'll rent you a mailing address for a penny. Just PM me.

    You can owe me the penny until the next time I see you.
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    • Profile picture of the author carlos123
      The next time I see you?

      That's right generous of you. Let me actually get my list off the ground and I might just take you up on your kind offer.

      Thanks Kristi.

      Gosh...there have been some generous offers floating around here lately. The Christmas spirit must still be lingering around here or something. Kinda nice.

      Carlos
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  • Profile picture of the author KristiDaniels
    As long as you don't care what happens to your mail (ie: you don't need forwarding)... it's no skin off my back or anyone elses to rent you a mailing address for your business.

    Those located in the U.S. might have issues with the 1083, but you don't need a U.S. address; right?

    Problem solved.
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    • Profile picture of the author carlos123
      Originally Posted by KristiDaniels View Post

      As long as you don't care what happens to your mail (ie: you don't need forwarding)... it's no skin off my back or anyone elses to rent you a mailing address for your business.
      Thanks Kristi. I certainly don't need any forwarding.

      Those located in the U.S. might have issues with the 1083...
      1083 eh? Sounds official. Got no clue what that is. I hate to say this but I can't wait to go live somewhere where there is more freedom and a lack of regulation.

      ...but you don't need a U.S. address; right?
      I guess not. Won't make any difference to any subscribers I don't think. I mean as long as your address isn't in China or Russia (since U.S. subscribers will be my main target)

      It's going to take me a while to get my list all set up and my autoresponder loaded with a few first issues but like I said Kristi...I might indeed take you up on your gracious offer when I am ready.

      Carlos
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  • Profile picture of the author AmyBrown
    It's not a new requirement. CAN-SPAM went into effect in 2004. I don't believe that the arrangement Kristi is offering is in compliance with the act but I'm not a lawyer.
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    • Profile picture of the author carlos123
      Originally Posted by AmyBrown View Post

      It's not a new requirement. CAN-SPAM went into effect in 2004. I don't believe that the arrangement Kristi is offering is in compliance with the act but I'm not a lawyer.
      Yeah...I've never encountered the requirements before as this will be my first list. As for not being compliance I don't see how it could not be. I mean all it says is that one has to provide an address. Not even necessarily where they are living. I would be renting an address from Kristi just like I would be renting a P.O. Box. How is it not in compliance?

      Just curious.

      The main reason I am bothering with this is because I still live in the U.S. so for now I definitely want to be in compliance to avoid any big brother problems.

      Carlos
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  • Profile picture of the author paulie888
    Carlos, the CAN-SPAM act has required you to provide a physical address for quite a while now if you're sending out newsletter or autoresponder mailings. If you're using any of the major autoresponders like Aweber or Getresponse, this is pretty much required information that you have to provide to them. As far as I know though, it does not need to an address where you physically reside.
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    • Profile picture of the author carlos123
      Thanks for the added info Paulie. I won't be using either Aweber or Getresponse. I am going to be using a free, open source, self-hosted sequential autoresponder by the name of Infinite Responder. I've been running some tests on it and it appears to work just fine for my purposes.

      I had thought of creating my own PHP class autoresponder to do what I needed but Infinite Responder seems to have all that I need already. If it doesn't, the fact that it's open source allows me to make changes to the way it operates which is real nice.

      Carlos

      Originally Posted by paulie888 View Post

      Carlos, the CAN-SPAM act has required you to provide a physical address for quite a while now if you're sending out newsletter or autoresponder mailings. If you're using any of the major autoresponders like Aweber or Getresponse, this is pretty much required information that you have to provide to them. As far as I know though, it does not need to an address where you physically reside at.
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  • Profile picture of the author AmyBrown
    Originally Posted by carlos123 View Post

    Yeah...I've never encountered the requirements before as this will be my first list. As for not being compliance I don't see how it could not be. I mean all it says is that one has to provide an address. Not even necessarily where they are living. I would be renting an address from Kristi just like I would be renting a P.O. Box. How is it not in compliance?
    Just curious.

    Carlos
    I don't believe an address that at which you have no means of actually receiving mail can be termed a valid postal address. My experience is that to rent a post office box or a box from Mailboxes Etc you have to provide two forms of ID and sign an affidavit.

    Obviously it's still possible to not collect the mail delivered to the box however it's not anonymous.
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    • Profile picture of the author carlos123
      Originally Posted by AmyBrown View Post

      I don't believe an address that at which you have no means of actually receiving mail can be termed a valid postal address. My experience is that to rent a post office box or a box from Mailboxes Etc you have to provide two forms of ID and sign an affidavit.

      Obviously it's still possible to not collect the mail delivered to the box however it's not anonymous.
      Thanks for the added clarification Amy. I think I might just use my mom's home address in South America. Then again, when and if I make the move, I want to fall off the radar screen and have as little to do with U.S. regulations as I can so I think I might just rent a P.O. box in the country I am hoping to move to and leave it at that (assuming they even have something like a P.O. Box LOL).

      That's assuming I even bother to comply with a U.S. based law once I move.

      Carlos
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  • Profile picture of the author carlos123
    Thanks for the added info Traffic Bug. I don't think I am going to get into the nit picky details of trying to comply with every possible detail of the law. I have enough to content with dealing with IRS regulations.

    I've been doing a lot more reading about the law and quite frankly it's an absolute joke. In many quarters it is apparently known as the "You can SPAM" law.

    I'll just imitate what I see in the newsletters I get from legitimate and reputable internet marketers and leave it at that.

    Carlos
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  • Profile picture of the author KristiDaniels
    Five flags. Don't mix them up.
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    • Profile picture of the author carlos123
      Originally Posted by KristiDaniels View Post

      Five flags. Don't mix them up.
      Huh? (I wish there was a scratching my head smiley LOL).

      Carlos
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  • Profile picture of the author Jim Gillum
    The UPS stores have addresses with suite numbers that can be used for a valid address...They also look professional.....
    Your business address does not have to include your home address....
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    • Profile picture of the author Ryan700
      Originally Posted by Jim Gillum View Post

      The UPS stores have addresses with suite numbers that can be used for a valid address...They also look professional.....
      I thought that people who did this chose to do this as another way to show people that they are "real" and could be trusted. Funny, I can go to google maps and see if this address is a house or a post office box from their street view. Anyone else see the privacy issues surrounding this?

      It's sad that nowadays the many have to jump through hoops because of the few (spammers) and the morons who can't think for themselves and need to be protected from themselves. And that our freedoms are being given up one by one so we can all feel "safe".
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      • Profile picture of the author Jim Gillum
        Originally Posted by Ryan700 View Post

        I thought that people who did this chose to do this as another way to show people that they are "real" and could be trusted. Funny, I can go to google maps and see if this address is a house or a post office box from their street view. Anyone else see the privacy issues surrounding this?

        ".
        I wonder how many folks actually check maps to see where the merchant is located. I don't.

        I also do not want someone knocking on the front door of my house.
        Besides they do have some recourse through a credit card company or Paypal.....
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  • Profile picture of the author ArticlePrince
    Just get a PO box, problem solved.
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  • Profile picture of the author Jollowen
    Thanks a lot of this valuable post, especially for Amy Brown that FTC website give me great infos.
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