Made it into USA Today!!
As the campaign chair, we've worked a grassroots campaign effort, and I took on the role of all media communications to start the ball rolling. It took a few days of banging away, but with $0 spent, we've created a buzz from the district (Ohio 8th Congressional) all the way to D.C.
The point is .... okay, I am pleased with the effort... but the real point to this is... getting major media attention is a lot easier if you set your sites very high.
If this were just a race for some township clerk, it's pretty ho hum. But to draw attention to yourself, take on a major issue/opponent/etc... This gives media an opportunity for a fresh spin on a common story.
I was listening to NPR last evening and I heard a story about some gay men's dating service that tried to get their commercial run on the Super Bowl... of course they were rejected by the network even though the content of the ad was fairly innocuous.
But their site traffic has doubled because of the press attention to the fact that they were rejected for their ad.
So you don't necessarily have to actually "win" in order to make changes or draw attention to important issues or ideas.
You just have to know how to create a story and then make lots of little waves in the pond.
The concetric circle ripple effect will grow, and grow, and grow....
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