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Membership sites: hard to sell standalone?

by Daniel Brock
7 replies
Hello Warriors,

I am just getting started with the whole membership site thing...and boy has it been one heck of a headache!

For Warriors with membership sites(particularly in the IM niche), does your membership offer convert if it is standalone?

I have heard from quite a few gurus that it is really hard to sell someone into a membership continuity outright, and that it works better if you force them into it with a $1 product offer with a free trial membership paired with it.

Does anyone have any experience with this that can back up what they have been saying?

Thank you!
Daniel
#hard #membership #sell #sites #standalone
  • Profile picture of the author Rob Barbour
    Typically you're better off pairing it with another product that adds a free trial in the membership. If you're selling a web based or other type software that requires membership to work, then a $1 trial for 7 days that turns into a monthly subsc works best.
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    • Profile picture of the author Daniel Brock
      Originally Posted by Rob Barbour View Post

      Typically you're better off pairing it with another product that adds a free trial in the membership. If you're selling a web based or other type software that requires membership to work, then a $1 trial for 7 days that turns into a monthly subsc works best.
      That's what I was thinking. I was thinking that I wouldn't even need to make a long sales letter for it if im just pairing it with another product. I'll try them both anyway.

      Thanks!
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  • Profile picture of the author dsmpublishing
    Hi

    I find that the $1 trial is an amazing way to get people in. Though i have still sold out with membership sites that have been standalone with a $47 pricetag.

    I would use the $1 to get the affiliates interested as its much easier for them to sell it and then during the upsell of purchase offer something else at the same time to get your profit levels growing.

    Kind regards


    sam
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  • Profile picture of the author Ashley Wright
    $1 trial works a treat personally for me, do also try to sell a product and add a free membership with your product. It works well because then you can get affiliates promoting your product and because you have the membership attached it will get people signing upto your continuity program...
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  • Profile picture of the author WD Mino
    Hi Daniel,

    Stand Alone will work if you can give them a one two combo in others words show them upfront you can do this and this and this and this I have found my stand alone doesn't do too well but I am a stubborn bastitch so I keep pluggin away and slowly things are turning around I should say doesn't do as well as you would like. it does work though.

    Here are some things to consider because of the new guidelines the trial things are not appropriate unless of course you plan on charging 1.00 for your site access continually. this is part of those new regs. I have said it before but I would stay as far away from these things as possible . Starting the membersite is the easy part getting the first 100 members is the initial challenge best way to start getting members is to use yahoo answers
    -WD
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    "As a man thinks in his heart so is he-Proverbs 23:7"

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  • Profile picture of the author money2k
    I myself am starting a membership site ad well and I amgoing with the "freemium" model. I have a free membership that I offer and then have an upsell to a better membership. My upsell could go the $1 trial route, but I am going to shoot for the stars and go with my original pricing strategy first. Is your website live. I would love to check it out.
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    • Profile picture of the author NemoChu
      Some of our customers use our product (Bloomfire) as a membership site. From watching some of our more successful customers, I've derived a few strategies that may work for you:
      1. Market your memberships offline. One customer speaks at a lot of conferences on social media. His Bloomfire is jam-packed with social media video tutorials, and he'll offer his audience a promo code with 2 weeks free.
      2. Leverage any lists you might have access to. If you can be a webinar panelist in exchange for a few sentences in the post-webinar email blast, do it and drop the promo code.
      3. Guest-post on popular blogs, and in your signature, mention your site and drop a promo code.
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