Email Marketing Sequences - How do YOU Do it? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

Hi

i personally find the following system works great for internet marketing and avoid the daily email cycle as it results in high unsubscribe rates and your list becomes unresponsive very quickly:

day 1 - welcome email
day 2 - a bit more about what we offer
day 6 - invite them to another list
day 11 - special offer

then i email them every five days and every third message will be a special offer until message 50 when i tone it down to a message every 10 days.

What you have to do is experiment and then find something that works for you and gets you the best results.

kind regards

sam
X

Thanks

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jamesburchill

14 years ago

Follow up marketing is powerful when executed properly. While ensuring the right content within the email is important, the fact that you do indeed follow up is key. If you'd like to check out a video about the power of follow up marketing checkout www.FixYourFollowUp.info

PS. An optin is required... but feel free to opt out immediately afterwards if you wish. It's no biggy

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diger

14 years ago

Originally Posted by The Oilman

I am wondering -- how do you market to your list?

I am not too experienced in this field.

Do you offer a sales pitch one day, and content the next? Do you provide value every other day?

Or do yo blend them into the same emails, content with a soft-sell?

Also, how does one emial twice a day, John Alanis style?

Oh -- and when promoting a product, do you promote the same product in 7 emails, hitting different hotpoints... and then switch to the next product?

Where can I learn more about this?

Are there any good products on this?

Thanks a ton

Hello Mr. "Oilman",

I see you have been around for a while and that is good. You name it and I have tried (re: marketing) and you are inviting marketing advice, so I will respectfully invite you to check out my sig file. Harvey Sigel is really over delivering on this one and he has done that before.

He has a marketing idea with a real (profitable) twist. See if you don't agree.

Best Wishes,

Diger

Thanks
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scrofford

14 years ago

Originally Posted by diger

Hello Mr. "Oilman",

I see you have been around for a while and that is good. You name it and I have tried (re: marketing) and you are inviting marketing advice, so I will respectfully invite you to check out my sig file. Harvey Sigel is really over delivering on this one and he has done that before.

He has a marketing idea with a real (profitable) twist. See if you don't agree.

Best Wishes,

Diger

Just pointing out there is nothing in your sig file pertaining to the OP's question

Thanks
1 reply

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AndrewCavanagh 14 years ago

There's a simple way to see how marketers you respect are marketing to their lists...just subscribe to them.

Effective email marketing is really about understanding your subscribers and what stage of the buying process they are in.

You might use content, you might send them to a video or a report, you might just tell them to call you to buy.

You might do all of those in an email sequence.

What is effective is going to depend very much on where your prospect is at.

Kindest regards,
Andrew Cavanagh
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Michael Oksa

14 years ago

Originally Posted by The Oilman

I am wondering -- how do you market to your list?

I am not too experienced in this field.

I'm not trying to be sarcastic, but the answer is...by marketing to them. Some people are so afraid of doing this that they get caught up in a spiral where they are more and more afraid to sell.

Do you offer a sales pitch one day, and content the next?

There is no magic frquency. Test what will work best for your list.

Do you provide value every other day?

NO! You provide value with every single message you send out. Only sell things that offer value to your list.

Or do yo blend them into the same emails, content with a soft-sell?

You can do it that way. I've done it quite often. The key is making the transition from info to sales pitch seem natural.

Also, how does one emial twice a day, John Alanis style?

No idea who that is, but you can send as many messages per day as you like by using broadcast messages, as opposed to follow up messages.

Oh -- and when promoting a product, do you promote the same product in 7 emails, hitting different hotpoints... and then switch to the next product?

Again, this will depend on your product and your list.

Where can I learn more about this?

Right here.

Are there any good products on this?

Ooh! Ooh! Yes, there is is!

Thanks a ton

My pleasure, Oilman.

All the best,
Michael

Thanks

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The Oilman

14 years ago

Thanks all

Diger, what product are you speaking of?

Thanks

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rayx

14 years ago

the main thing is to email every day some people won't like it, but you can make a lot more money that way...

I like to blend a bunch of different types of emails...
content with a good pitch tied in seems to be the best

if you make at least 1 sale follow up the next day with an email about the same product, so many people don't do this why?

those are the biggies IMO

Thanks
1 reply

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zoobie

14 years ago

No there is no exact formula as many have already spoken here. But I found Willie Crawford style is a good one. He always send out an advertorials and with a sales pitch at the end.

So far this approach works good for me.

Thanks
1 reply

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Anonymous Affiliate

14 years ago

For all my products I set up a 10-email sequence that's worked well for me. Here's the structure:

Email #1, #2, #3 and #4: pure content. Give away the best you got, in order to build credibility, likability, reciprocity and trust.
Email #5 and #6: shift the attention to your product, answering questions, listing benefits, etc
Email #7: a recorded webinar showing content and a bit of a pitch at the end.
Email #8 and email #9: scarcity. I put a deadline on the products for those who are on the verge of buying.
Email #10: I run a 24-hour promotion. Usually a fantastic free bonus if you buy the product.

If by email #10 they havent bought my product, they will never buy. So from that moment on I simply email affiliate promotions.

Emails #1 to #9 are sent EVERY day. Email #10 is sent few days after email 9.

I recommend anyone to buy Ryan Deiss' Automated Selling Machine and the Perpetual Launch products. They've mastered email sequence structures, especially if you have few products on the same niche so you can cross-promote them to your subscribers.

Thanks
2 replies

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Steven Wagenheim 14 years ago

Oilman, listen to Michael Oksa. He makes good sense, as does Andrew
Cavanagh.

There is no magic formula for promoting to a list because every niche is
different.

Think about it. Let's say you were building a list of people looking for tips
on playing World Of Warcraft.

Well guess what?

Every news letter that goes out better have some tips on playing World of Warcraft. Sure, you can mix in a sales pitch for something you think is going
to help them, like some guide, but the tips should be there.

Every email you send should have some value in it, even if it's just a sales
pitch.

How do you do that?

Let's say you want to recommend a product. Simple...you make your
email a comprehensive review of the product. You go into complete
detail including the products strengths and weaknesses.

Be honest.

When I do this, I make a boat load of sales from what is essentially an
email that is a sales pitch because I provided value giving enough info
about the product for the prospect to make an informed decision.

Frequency?

You're never going to please everybody.

Some people will get annoyed with you if you email them more than once
a week. Others will unsubscribe because you're not emailing them enough
with info.

Pick a plan, test it and see how it works.

If you're looking for a one size fits all, you're in the wrong business.

List building is an art as much as it is a science.
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- jbsmith 14 years ago
  
  Great question - I've experimented with many different models of the years including heavy content with little promotion (doesn't work!), heavy promotion with less content (can work, but also alienates more people that necessary), until I reached a system that works like this.
  
  Every second day for more than 30-days, adding value each email with promotion attached to each (some more subtle, some more direct).
  
  For example --
  
  Follow Up 1. Welcome with the first challenge my audience is sure to be facing and a quick piece of advice (typically will lay out other major topics we'll be covering in coming days as well) with link back to sales site
  
  Follow Up 2. A video that shares a tip with link back to sales site
  
  Follow Up 3. A tip, technique or piece of content "directly taken" from the product with link back to the sales site (a preview of sorts)
  
  Follow Up 4. A case study or testimonial with some added context to share how this information can help them achieve their end goal
  
  Follow Up 5. Another common obstacle I know my audience is wrestling with + tip to overcome with promotion
  
  Follow Up 6. Special offer promotion (extra bonus, limited time discount, special offer, etc...)
  
  Follow Up 7. Interview (text or audio) with either an expert or from a customer who has used your product - again this adds value as well as credibility and proof
  
  Follow Up. A special report that helps them with a specific challenge and also includes links back to the product
  
  Etc...
  
  Often after 7-10 exposures of my own product, I will begin to review and or introduce other affiliate offers that I have personally used and endorse relevant to that list...coming back to my own product once or twice before the end.
  
  Hope that helps...
  
  Jeff
  
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searchnology

14 years ago

I use almost the exact same process. I liken email marketing to dating so feel you need to build rapport and trust before people will purchase from you consistently or even at all. Mix in sales messages as well as free advice along the way. If they don't purchase after 7-10 touches then cross-sell away because as you say, they aren't likely buyers by that time.

One tip, I loop my cross-sells emails continously so they will NEVER stop getting emails from me until they opt-out.

Originally Posted by Anonymous Affiliate

For all my products I set up a 10-email sequence that's worked well for me. Here's the structure:

Email #1, #2, #3 and #4: pure content. Give away the best you got, in order to build credibility, likability, reciprocity and trust.
Email #5 and #6: shift the attention to your product, answering questions, listing benefits, etc
Email #7: a recorded webinar showing content and a bit of a pitch at the end.
Email #8 and email #9: scarcity. I put a deadline on the products for those who are on the verge of buying.
Email #10: I run a 24-hour promotion. Usually a fantastic free bonus if you buy the product.

If by email #10 they havent bought my product, they will never buy. So from that moment on I simply email affiliate promotions.

Emails #1 to #9 are sent EVERY day. Email #10 is sent few days after email 9.

I recommend anyone to buy Ryan Deiss' Automated Selling Machine and the Perpetual Launch products. They've mastered email sequence structures, especially if you have few products on the same niche so you can cross-promote them to your subscribers.

Thanks
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jacquic

14 years ago

Originally Posted by jbsmith

which I satisfy through a variety of membership sites, group coaching programs and personal coaching.

Which membership site software do you use, and which models (can you post link or two to your sites?)
Jeff

Why not split test the two main methods outlined here? (That is, building rapport weith lots of content, and a sequence based around selling your product.)

It would give you better feedback about your sort of client base, and build up your knowledeg on both methods?

Jacqui

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The Oilman

14 years ago

Ray -- what is your sequence? Can you elaborate a bit?

Thanks

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TylerF

14 years ago

There are tons of products teaching this. The best 2 that comes to mind about email marketing is Jay White's Email Copy Made Easy
And Andre Chaperon's Autoresponder Madness

Thanks

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Scott Million

14 years ago

Originally Posted by The Oilman

I am wondering -- how do you market to your list?

I am not too experienced in this field.

Do you offer a sales pitch one day, and content the next? Do you provide value every other day?

Or do yo blend them into the same emails, content with a soft-sell?

Also, how does one emial twice a day, John Alanis style?

Oh -- and when promoting a product, do you promote the same product in 7 emails, hitting different hotpoints... and then switch to the next product?

Where can I learn more about this?

Are there any good products on this?

Thanks a ton

You're always selling, whether you're offering a video/report for free, just giving out useful information, or promoting something.

There's a lot of styles you can pick from, and it depends on your niche.

For example, I'm on MotionLoops.com's list only because I want to know about their monthly specials... and that's all he sends, stuff to sell me, and I buy it.

Another example is a client of mine who has a health supplement company. He sends biweekly newletters that talk about a health issue, how to avoid it via eating the right foods or exercising, and then links to a supplement of his that 'does it for you.'

There is no exact formula, even for the IM niche. For example, Jason Parker regularly sends emails that are short and say "Check out this" with a link, and it's cool stuff so I don't mind that most of the emails are promotion... his style allows him to do that. He does throw in freebies and does webinars with other relationship building material as well.

On the other hand, there are marketers in the IM niche who focus on great free content over longer periods of time that strategically lead up to a large purchase or a product launch. For example, you might get several emails, webinars, and videos on tips and tricks for video marketing, and then appropriately, an email will come that sells a system for doing this faster, easier, etc. A perfect example of this is "the video boss" launch that's going on right now. So far it's been two free videos, and there are two more to come. After that, they'll be a big price tag for a related offer to video marketing

My advice is to opt into several email lists in the niche you want to market in and note their process over a couple of weeks... frequency of emails, whether promo - relationship building - or free stuff, etc. If you can find someone that YOU connect with really well, then mimic their style in your own efforts.

There's also a difference between marketing to prospects and buyers. Prospects need more trust, buyers already have that...

Thanks

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The Oilman

14 years ago

Thanks everyone.

Thanks so much.

Now that I've read all of your advice, I guess I've realized my question is more for CUSTOMERS, not prospects.

I am talking about selling to past buyers. I want to sell more to my past customers, to get more long-term value out of them.

Are there any products that specialize in that?

Best,

The Oilman

Thanks
1 reply

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jbsmith 14 years ago

Not sure I have come across a product specifically covering the topic of increasing customer value after the initial sale, but certainly products that deal with creating high-end offers like PLF would help.

Here's what I have found works...

1. If you start with a basic infoproduct (report, ebook, course) - then the logical next step is to provide a form of ongoing support through a membership site, inner circle, coaching program, paid 7-part course, teleseminars, etc... I have found that of the customers who buy my ebooks anywhere from 30-40% are ready for more detailed or hands-0n training which I satisfy through a variety of membership sites, group coaching programs and personal coaching.

2. Higher-end information products - if they purchased an ebook, then sell them an expanded video training, physical version of your product or second edition (assuming there is enough changes/improvements to warrent charging for your second edition)

3. Additional tools and information they will need to go even further. If you have sold them information that gets them to point M on an A-Z scale of where your customer wants to achieve, then recommend products and/or services that will get them from point M-Z.

If you don't know where to go next - I would recommend you hold an event like a complimentary coaching call where you share 15-minutes of new information and then collect questions your customers have which will give you lots of new ideas for additional products to help them.

Jeff
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Raydal

14 years ago

Below is a model that have worked well for me and my clients
over the past 8 years or so of writing autoresponder emails.
This series is attached to an optin page which promises the
subscriber a special report on the product of interest.

I share the details in my autoresponder series writing ebook
you can check in my signature.

Letter 1 - Thank you for sending for the report /more information, here's the link.

Letter 2 - Hope you got the report; here are some reasons why you'll want my product.

Letter 3 - Here are some questions people are ASKING about my product. (FAQ)

Letter 4 - Here are what people are SAYING about my product. (Testimonials.)

Letter 5 - Here are some of the strongest BENEFITS to getting my product. (Limited Offer)

Letter 6 - Time is running out on the special BONUS. How I beat the competition.

Letter 7 - What's keeping you back from ordering? Knock down objections.

Letter 8 - Other people who ordered are already enjoying the benefits, don't lose out.

Letter 9 - Here's a LIMITED offer--price reduction, sneak preview, secret link etc.

Letter 10 - Frankly I'm puzzled that you haven't ordered yet. Final hard sell.

Some people swear about mailing everyday while others use a different
tempo, but a lot would depend on your niche and the relationship you
have with your list.

-Ray Edwards

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Nick Bentley

14 years ago

Originally Posted by Raydal

Below is a model that have worked well for me and my clients
over the past 8 years or so of writing autoresponder emails.
This series is attached to an optin page which promises the
subscriber a special report on the product of interest.

I share the details in my autoresponder series writing ebook
you can check in my signature.

Letter 1 - Thank you for sending for the report /more information, here's the link.

Letter 2 - Hope you got the report; here are some reasons why you'll want my product.

Letter 3 - Here are some questions people are ASKING about my product. (FAQ)

Letter 4 - Here are what people are SAYING about my product. (Testimonials.)

Letter 5 - Here are some of the strongest BENEFITS to getting my product. (Limited Offer)

Letter 6 - Time is running out on the special BONUS. How I beat the competition.

Letter 7 - What's keeping you back from ordering? Knock down objections.

Letter 8 - Other people who ordered are already enjoying the benefits, don't lose out.

Letter 9 - Here's a LIMITED offer--price reduction, sneak preview, secret link etc.

Letter 10 - Frankly I'm puzzled that you haven't ordered yet. Final hard sell.

Some people swear about mailing everyday while others use a different
tempo, but a lot would depend on your niche and the relationship you
have with your list.

-Ray Edwards

I think this is the one I am looking for. I have been dying to see some concrete ideas for my email marketing. At least I have found your post and now I am starting to visualize my next move. Thanks=)

Thanks
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Steven Wagenheim

14 years ago

Ray...you're brilliant.

This is definitely one to file away for future use. I've never tried going into
all that detail because most of my stuff sells pretty well, but heck, if I can
knock down a few more objections, why not?

Thank you...sincerely.

Thanks
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jbsmith 14 years ago

Yes - dealing with objectiions is certainly great. Not sure about jumping into promoting your product without providing additional content though, then again, I never did have that much luck with the ladies on the second date :-)

Jeff
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Raydal

14 years ago

Originally Posted by Steven Wagenheim

Ray...you're brilliant.

This is definitely one to file away for future use. I've never tried going into
all that detail because most of my stuff sells pretty well, but heck, if I can
knock down a few more objections, why not?

Thank you...sincerely.

This is MACRO-Structure I've sued for my emails and it has worked
very well. In my ebook I provide the "micro-structure" for each
paragraph of each email, but you don't have to get my product to
make good use of what I've shared here.

Most people are stumped at just what to place in letter 1, 2, 3, 4, and
soon run out of ideas.

I've always suspected I was brilliant.

-Ray Edwards

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Hooper

14 years ago

Originally Posted by Raydal

Below is a model that have worked well for me and my clients
over the past 8 years or so of writing autoresponder emails.
This series is attached to an optin page which promises the
subscriber a special report on the product of interest.

I share the details in my autoresponder series writing ebook
you can check in my signature.

Letter 1 - Thank you for sending for the report /more information, here's the link.

Letter 2 - Hope you got the report; here are some reasons why you'll want my product.

Letter 3 - Here are some questions people are ASKING about my product. (FAQ)

Letter 4 - Here are what people are SAYING about my product. (Testimonials.)

Letter 5 - Here are some of the strongest BENEFITS to getting my product. (Limited Offer)

Letter 6 - Time is running out on the special BONUS. How I beat the competition.

Letter 7 - What's keeping you back from ordering? Knock down objections.

Letter 8 - Other people who ordered are already enjoying the benefits, don't lose out.

Letter 9 - Here's a LIMITED offer--price reduction, sneak preview, secret link etc.

Letter 10 - Frankly I'm puzzled that you haven't ordered yet. Final hard sell.

Some people swear about mailing everyday while others use a different
tempo, but a lot would depend on your niche and the relationship you
have with your list.

-Ray Edwards

Like it well done! Agree on frequency .... if it is junk I unsubscribe so make sure you send over quality.

Thanks

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The Oilman

14 years ago

Great help guys, thank you so much

Thanks

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CDarklock

14 years ago

Originally Posted by The Oilman

Do you offer a sales pitch one day, and content the next? Do you provide value every other day?

I try to send AT LEAST six items that provide zero financial benefit for me before sending a sales pitch.

I look at it this way. Even if it takes me eight to ten weeks to sell something, nobody is mad at me for sending too many emails. I can email my list every day, and they don't complain because they always have a good chance of getting something out of it - while I clearly get nothing from it.

It communicates very clearly that they are not numbers on a counter, notches on a belt, or points in a scatter chart. They're people, and I actually care what they think and what they want.

Since they can't buy that at any price, they naturally reciprocate with goodwill that I can't buy at any price. And honestly, I'd rather have that than money.

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francoza

14 years ago

Originally Posted by CDarklock

I try to send AT LEAST six items that provide zero financial benefit for me before sending a sales pitch.

I look at it this way. Even if it takes me eight to ten weeks to sell something, nobody is mad at me for sending too many emails. I can email my list every day, and they don't complain because they always have a good chance of getting something out of it - while I clearly get nothing from it.

It communicates very clearly that they are not numbers on a counter, notches on a belt, or points in a scatter chart. They're people, and I actually care what they think and what they want.

Since they can't buy that at any price, they naturally reciprocate with goodwill that I can't buy at any price. And honestly, I'd rather have that than money.

I agree to this.

Thanks

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Email Marketing Sequences - How do YOU Do it?

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