How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat)

R Hagel · 02-08-2010, 10:18 AM

I was just looking at Google's local business results for construction companies. Clicked on the first one and noticed someone had written a review and rated them with ONE star. Must be a pretty poor construction company, eh?

Not so fast...

Turns out the person who reviewed them was someone who wanted to design a website. Here's the full "review":

Quote:

This is a little weak for the advertising potential that Casper's has. I suggest you talk to me about setting up a website sometime. I would be glad to help you out. Although it does list quite a few items that you guys can do - it just needs a little color and flair to it. Take Care,Troy

(You can see it here for yourself, including the low rating: Casper Construction Inc | Grand Rapids, MN | DexKnows.com™ )

Holy crap.

I don't know about you, but I'd never hire anyone who rated my company as one star just as a way to attract attention to their ad. I mean the guy is actually sabotaging his potential client! Wow. Just wow.

I bet you've seen some similar boneheaded moves. Please share 'em.

Cheers,
Becky

THREAD UPDATE: Be sure to read Tsnyder's post #29 for the surprising twist in this story.

LOL!

Michael Oksa · 02-08-2010, 10:23 AM

Hi Becky,

Yeah, that's pretty low.

Makes me wonder if the "reviewer" was taught that method by an unscrupulous marketer.

All the best,
Michael

R Hagel · 02-08-2010, 10:25 AM

Quote:

Originally Posted by Michael Oksa

Hi Becky,

Yeah, that's pretty low.

Makes me wonder if the "reviewer" was taught that method by an unscrupulous marketer.

All the best,
Michael

Isn't that awful?

The poor construction company only has that one poor rating. I wonder how many people have seen the one star and just skipped over the company, perhaps assuming they're a crappy construction company?

Low. That's a tame word for this.

cheers,
Becky

Dan C. Rinnert · 02-08-2010, 10:26 AM

How would one even contact Troy?

Zeus66 · 02-08-2010, 10:27 AM

That is pretty stupid, but who knows? Offline biz owners in some industries are total morons about marketing. Maybe this guy has tried this tactic before and it worked. You never know. A desperate owner might see that, not even pay attention to the star rating, and assume the guy knew what he was talking about and wasn't just trolling for business.

R Hagel · 02-08-2010, 10:28 AM

Quote:

Originally Posted by Dan C. Rinnert

How would one even contact Troy?

You mean, with a personal visit from Guido? LOL

Seriously though, I don't know. Sounds like he's probably been bugging the construction company prior to this, so at least they know how to get a hold of him.

AmyBrown · 02-08-2010, 10:29 AM

Can't wait for that idea to be turned into a WSO

I'm seeing more and more people try to spam Google reviews with competitor ads too. Although they usually give 5 stars.

Dan C. Rinnert · 02-08-2010, 10:30 AM

Quote:

Originally Posted by R Hagel

Seriously though, I don't know. Sounds like he's probably been bugging the construction company prior to this, so at least they know how to get a hold of him.

Perhaps Troy needs to build himself a website that can be found in the search engines. Maybe something with "a little color and flair to it" too.

R Hagel · 02-08-2010, 10:30 AM

Quote:

Originally Posted by Zeus66

That is pretty stupid, but who knows? Offline biz owners in some industries are total morons about marketing. Maybe this guy has tried this tactic before and it worked. You never know. A desperate owner might see that, not even pay attention to the star rating, and assume the guy knew what he was talking about and wasn't just trolling for business.

Oh man.

Actually, I wonder if the company has even noticed? If they don't have a website, then they're probably not paying too much attention to what's going on on the web.

But I bet some of their potential construction customers have seen it.

R Hagel · 02-08-2010, 10:32 AM

P.S. I think I'll start using this tactic...

-- Go to Amazon and give authors poor ratings for their books. In my review, I'll tell them their book is ok, but it would be better if they let me create a website for them next time.

-- Go to TripAdvisor.com, give a local hotel one star and tell them to hire me.

And so on.

Cheers,
Becky

Zeus66 · 02-08-2010, 10:34 AM

Becky, you make an interesting point about the company never even seeing it. Perhaps Troy knows this and was really playing to the broader market who would think to look at such things at Google. Competitors of the company he bashed. Hmm.

R Hagel · 02-08-2010, 10:34 AM

Quote:

Originally Posted by AmyBrown

Can't wait for that idea to be turned into a WSO

I'm writing it up right now...

Quote:

I'm seeing more and more people try to spam Google reviews with competitor ads too. Although they usually give 5 stars.

Exactly. The spamming is bad enough -- but to give 1 star? Yikes.

Michael Oksa · 02-08-2010, 10:35 AM

Quote:

Originally Posted by hayabna

hi evryone ido not understsnd

Oh! You will!

Very soon, I'm guessing.

~M~

Dan C. Rinnert · 02-08-2010, 10:35 AM

Quote:

Originally Posted by R Hagel

Oh man.

Actually, I wonder if the company has even noticed? If they don't have a website, then they're probably not paying too much attention to what's going on on the web.

But I bet some of their potential construction customers have seen it.

You can report the review for not meeting their guidelines. I'm betting no one has done that. Maybe one or more of us should do that.

That might be considered "self-regulation" in IM.

Andyhenry · 02-08-2010, 10:35 AM

Quote:

Originally Posted by AmyBrown

Can't wait for that idea to be turned into a WSO

Don't even joke about that

R Hagel · 02-08-2010, 10:37 AM

Well that's certainly another interesting possibility, John. Inquiring minds want to know Troy's true motivation.

Dan C. Rinnert · 02-08-2010, 10:40 AM

Just did a search and this appears to be the only listing Troy left such a "review" on. Either that, or all his other "reviews" were removed.

Lisa Gergets · 02-08-2010, 11:09 AM

Quote:

Originally Posted by Zeus66

Becky, you make an interesting point about the company never even seeing it. Perhaps Troy knows this and was really playing to the broader market who would think to look at such things at Google. Competitors of the company he bashed. Hmm.

Or, perhaps he's just stoopid.

I know, I know...don't say it...

R Hagel · 02-08-2010, 12:37 PM

I clicked the "not helpful" button for starters on that review. Now I need to figure out how to report it.

***

Stoopid -- and there's yet another possibility. Especially since he rated 'em one star (which reduces the chance of Casper giving him business)... and yet he didn't put his contact info in so other people could contact him. (Though I wouldn't contact a sabotaging spammer.)

Or maybe he was drunk when he posted.

Cheers,
Becky

Dan C. Rinnert · 02-08-2010, 12:45 PM

Quote:

Originally Posted by R Hagel

I clicked the "not helpful" button for starters on that review. Now I need to figure out how to report it.

You click the option to write a review, then follow the link to review their guidelines. At the bottom of the guidelines is an eMail link where you can report reviews that don't adhere to their guidelines.

R Hagel · 02-08-2010, 01:08 PM

Quote:

Originally Posted by Dan C. Rinnert

You click the option to write a review, then follow the link to review their guidelines. At the bottom of the guidelines is an eMail link where you can report reviews that don't adhere to their guidelines.

That was well hidden.

Thanks -- I just reported this non-review.

***

So, does anyone else have examples of stupid marketer tricks that piss off the prospect?

Cheers,
Becky

Dan C. Rinnert · 02-08-2010, 01:14 PM

Quote:

Originally Posted by R Hagel

That was well hidden.

Thanks -- I just reported this non-review.

Very intuitive, wasn't it?

sts2k · 02-08-2010, 01:15 PM

That is pretty low and as a web developer I would never do that. In fact, I wouldn't even rate it 5 star or any stars because I did not do business with that company. This is borderline spamming in my opinion.

Dan C. Rinnert · 02-08-2010, 01:17 PM

Quote:

Originally Posted by R Hagel

So, does anyone else have examples of stupid marketer tricks that piss off the prospect?

Starting out with a lie. Around here, we get a lot of telemarketer calls from people claiming "You recently requested info on..." and then they proceed to try to sell us stuff we know we never requested info on.

R Hagel · 02-08-2010, 01:22 PM

Quote:

Originally Posted by sts2k

This is borderline spamming in my opinion.

I'd agree, except I'd remove the word "borderline" from your statement.

R Hagel · 02-08-2010, 01:24 PM

Quote:

Originally Posted by Dan C. Rinnert

Starting out with a lie. Around here, we get a lot of telemarketer calls from people claiming "You recently requested info on..." and then they proceed to try to sell us stuff we know we never requested info on.

Good one. An instant way to bring one's credibility down to a very low level.

That reminds of the email "newsletters" (AKA spam) I get where they start off telling me I requested their info. Except I didn't because I think my manhood is just fine the way it is.

cheers,
Becky

cypherslock · 02-08-2010, 01:28 PM

It is stuff like the above that made me decide to get out of web design. I can still do it but with that it just doesn't seem worth it. I'd rather write. Pretty low and doesn't help the rest of us marketers that try to make an honest living.

Mubarak Waseem · 02-08-2010, 01:35 PM

Hmm. I had a DUMB one suggested once. Hack into their blog to show them that they need to update security. I guees it proves a point, but not the best way to start a meeting:

"I hold all your databases, and all your customer information and online accounts. Money please."

Its kinda blackmail...

Tsnyder · 02-08-2010, 01:37 PM

OK... this is too funny...

I went to the listing, got the phone number and gave
them a call to let them know what's going on... because
guys like Troy piss me off... lol

Anyway... here's the funny part... Troy is a brother of one
of the owners!!!!! He's currently working on a website for them.

Lance... the partner I spoke with (Troy's brother) thinks Troy
was probably fooling around and thought it would be funny.

When I explained the possible consequences of the one star
rating Lance was not amused... LOL... said he'd call Troy and
kick his butt... lol

Anyway... chalk up another win for the good guys!

Tsnyder

R Hagel · 02-08-2010, 01:40 PM

Mubarak, that's like throwing a brick through someone's window, where the brick has a flyer attached: "Do you have broken windows that need repair?"

R Hagel · 02-08-2010, 01:41 PM

Tsnyder -- wow!

I'm almost speechless (almost).

So Troy was on THEIR side. With friends (and brothers) like these, who needs enemies?

lol

Dan C. Rinnert · 02-08-2010, 01:44 PM

Quote:

Originally Posted by R Hagel

So Troy was on THEIR side. With friends (and brothers) like these, who needs enemies?

This thread now qualifies as an instant classic.

Martin Luxton · 02-08-2010, 01:54 PM

Quote:

Originally Posted by R Hagel

P.S. I think I'll start using this tactic...

-- Go to Amazon and give authors poor ratings for their books. In my review, I'll tell them their book is ok, but it would be better if they let me create a website for them next time.

Becky

Becky,

Don't leave money on the table!

Tell them next time you'll create a website AND write the book!

Martin

Mubarak Waseem · 02-08-2010, 02:09 PM

Quote:

Originally Posted by R Hagel

Mubarak, that's like throwing a brick through someone's window, where the brick has a flyer attached: "Do you have broken windows that need repair?"

Exactly. Hey guys:

Let's drop a LOAD of flyers all over someone lawn. The flyers should say "Do you need your garden trash picked up?"

LOL - I could be ad thbis all day

Write it in dog foul on their car: "WE Clean cars for $10!"

Dennis Gaskill · 02-08-2010, 02:11 PM

Threads like this are frustrating. I had something to say, then as I kept reading someone had already said it. Then something else came to mind, then someone else said something similar. Toward the end one more thing came to mind, then Tsnyder blows the whole thread up with his revelation and makes my potential comment irrelevant. So now I have absolutely nothing worthwhile to add to this thread, but thanks for listening.

Mr. Enthusiastic · 02-08-2010, 02:14 PM

Just look at all the attention that Troy brought to the business! If I needed construction services in Grand Rapids, I'd call Casper first... out of sympathy for Lance.

Thanks for finding out the real story, Terry.

And thanks for the education about how to report bad reviews to Google.

Chris

Dennis Gaskill · 02-08-2010, 02:16 PM

Actually I really do have something to add. When I created my first ebook I had a guy email me thanking me for it. The trouble is, he never bought it. He scavenged my website and wanted to blackmail into paying him to tell me how he did it.

Of course, I wasn't about to pay him for stealing my first product, so I figured out how to steal it myself and then battened down the hatches. If he'd have just wrote and explained that my ebook was not secure and offered to teach me how to secure it, I might have paid him. But to steal and try to blackmail me, no way.

Mubarak Waseem · 02-08-2010, 02:20 PM

Quote:

Originally Posted by Dennis Gaskill

Actually I really do have something to add. When I created my first ebook I had a guy email me thanking me for it. The trouble is, he never bought it. He scavenged my website and wanted to blackmail into paying him to tell me how he did it.

Of course, I wasn't about to pay him for stealing my first product, so I figured out how to steal it myself and then battened down the hatches. If he'd have just wrote and explained that my ebook was not secure and offered to teach me how to secure it, I might have paid him. But to steal and try to blackmail me, no way.

Teehee!

I still do that - (ETHICALLY, though) - after buying a WSO I sometimes try to hack it afterwards - just to make sure that the seller dont lose any sales $$ - I tell them, of course, for free

Most of the time they try to give you some $$$ or a free WSO or something

02-08-2010, 10:23 AM	#2
Michael Oksa The Ethical Marketer War Room Member Join Date: May 2006 Location: Wisconsin, USA Posts: 6,066 Thanks: 1,750 Thanked 3,031 Times in 1,342 Posts Social Networking Contact Info	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Hi Becky, Yeah, that's pretty low. Makes me wonder if the "reviewer" was taught that method by an unscrupulous marketer. All the best, Michael
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02-08-2010, 10:26 AM	#4
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,256 Blog Entries: 1 Thanks: 811 Thanked 2,180 Times in 1,004 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) How would one even contact Troy?
	Click here for the MOST FUN PRODUCT CREATION GUIDE for Procrastinators since forever. Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com or following him on Twitter: dcrTweets.com but NOT by Clicking Here! ----------> [Free WSO] The Lamest WSO in the History of the Warrior Forum ☺ <----------

02-08-2010, 10:27 AM	#5
Zeus66 John Schwartz War Room Member Join Date: Jul 2008 Location: Near Dallas, TX, USA Posts: 3,691 Thanks: 1,620 Thanked 3,245 Times in 1,140 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) That is pretty stupid, but who knows? Offline biz owners in some industries are total morons about marketing. Maybe this guy has tried this tactic before and it worked. You never know. A desperate owner might see that, not even pay attention to the star rating, and assume the guy knew what he was talking about and wasn't just trolling for business.
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02-08-2010, 10:29 AM	#7
AmyBrown HyperActive Warrior War Room Member Join Date: Jun 2009 Location: The Left Coast, USA Posts: 477 Thanks: 250 Thanked 165 Times in 112 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Can't wait for that idea to be turned into a WSO I'm seeing more and more people try to spam Google reviews with competitor ads too. Although they usually give 5 stars.
	"Test fast, fail fast, adjust fast." Tom Peters

02-08-2010, 10:32 AM	#10
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) P.S. I think I'll start using this tactic... -- Go to Amazon and give authors poor ratings for their books. In my review, I'll tell them their book is ok, but it would be better if they let me create a website for them next time. -- Go to TripAdvisor.com, give a local hotel one star and tell them to hire me. And so on. Cheers, Becky
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

02-08-2010, 10:34 AM	#11
Zeus66 John Schwartz War Room Member Join Date: Jul 2008 Location: Near Dallas, TX, USA Posts: 3,691 Thanks: 1,620 Thanked 3,245 Times in 1,140 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Becky, you make an interesting point about the company never even seeing it. Perhaps Troy knows this and was really playing to the broader market who would think to look at such things at Google. Competitors of the company he bashed. Hmm.
	NEW - Partner Coaching - Guaranteed Passive Income Weekly Videos On Basic IM Skills

02-08-2010, 10:37 AM	#16
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Well that's certainly another interesting possibility, John. Inquiring minds want to know Troy's true motivation.
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

02-08-2010, 10:40 AM	#17
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,256 Blog Entries: 1 Thanks: 811 Thanked 2,180 Times in 1,004 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Just did a search and this appears to be the only listing Troy left such a "review" on. Either that, or all his other "reviews" were removed.
	Click here for the MOST FUN PRODUCT CREATION GUIDE for Procrastinators since forever. Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com or following him on Twitter: dcrTweets.com but NOT by Clicking Here! ----------> [Free WSO] The Lamest WSO in the History of the Warrior Forum ☺ <----------

02-08-2010, 12:37 PM	#19
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) I clicked the "not helpful" button for starters on that review. Now I need to figure out how to report it. *** Stoopid -- and there's yet another possibility. Especially since he rated 'em one star (which reduces the chance of Casper giving him business)... and yet he didn't put his contact info in so other people could contact him. (Though I wouldn't contact a sabotaging spammer.) Or maybe he was drunk when he posted. Cheers, Becky
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

02-08-2010, 01:15 PM	#23
sts2k Active Warrior Join Date: May 2009 Posts: 78 Thanks: 7 Thanked 9 Times in 9 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) That is pretty low and as a web developer I would never do that. In fact, I wouldn't even rate it 5 star or any stars because I did not do business with that company. This is borderline spamming in my opinion.
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02-08-2010, 01:28 PM	#27
cypherslock Always be learning War Room Member Join Date: Sep 2007 Location: Kitchener, Ontario, Canada. Posts: 1,940 Blog Entries: 2 Thanks: 344 Thanked 397 Times in 295 Posts Social Networking Contact Info	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) It is stuff like the above that made me decide to get out of web design. I can still do it but with that it just doesn't seem worth it. I'd rather write. Pretty low and doesn't help the rest of us marketers that try to make an honest living.
	www.erikheyl.com: Fast article and blog writing (and setup), e-book writing and research with submission and syndication. Niche research available.

02-08-2010, 01:35 PM	#28
Mubarak Waseem TheMinisiteKid.com War Room Member Join Date: Sep 2008 Location: Hiding Behind your Monitor Posts: 1,436 Thanks: 254 Thanked 102 Times in 77 Posts Social Networking Contact Info	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Hmm. I had a DUMB one suggested once. Hack into their blog to show them that they need to update security. I guees it proves a point, but not the best way to start a meeting: "I hold all your databases, and all your customer information and online accounts. Money please." Its kinda blackmail...
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02-08-2010, 01:37 PM	#29
Tsnyder Wordsmith War Room Member Join Date: Jul 2003 Location: , , USA. Posts: 2,530 Thanks: 260 Thanked 621 Times in 320 Posts Social Networking Contact Info	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) OK... this is too funny... I went to the listing, got the phone number and gave them a call to let them know what's going on... because guys like Troy piss me off... lol Anyway... here's the funny part... Troy is a brother of one of the owners!!!!! He's currently working on a website for them. Lance... the partner I spoke with (Troy's brother) thinks Troy was probably fooling around and thought it would be funny. When I explained the possible consequences of the one star rating Lance was not amused... LOL... said he'd call Troy and kick his butt... lol Anyway... chalk up another win for the good guys! Tsnyder
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02-08-2010, 01:40 PM	#30
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Mubarak, that's like throwing a brick through someone's window, where the brick has a flyer attached: "Do you have broken windows that need repair?"
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

02-08-2010, 01:41 PM	#31
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Tsnyder -- wow! I'm almost speechless (almost). So Troy was on THEIR side. With friends (and brothers) like these, who needs enemies? lol
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

02-08-2010, 02:11 PM	#35
Dennis Gaskill Senior Warrior Member War Room Member Join Date: Jan 2008 Location: Wisconsin, USA. Posts: 4,113 Blog Entries: 2 Thanks: 2,405 Thanked 3,422 Times in 1,592 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Threads like this are frustrating. I had something to say, then as I kept reading someone had already said it. Then something else came to mind, then someone else said something similar. Toward the end one more thing came to mind, then Tsnyder blows the whole thread up with his revelation and makes my potential comment irrelevant. So now I have absolutely nothing worthwhile to add to this thread, but thanks for listening.
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02-08-2010, 02:14 PM	#36
Mr. Enthusiastic Enthusiastic Warrior War Room Member Join Date: Nov 2009 Posts: 815 Blog Entries: 4 Thanks: 222 Thanked 224 Times in 170 Posts	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Just look at all the attention that Troy brought to the business! If I needed construction services in Grand Rapids, I'd call Casper first... out of sympathy for Lance. Thanks for finding out the real story, Terry. And thanks for the education about how to report bad reviews to Google. Chris

02-08-2010, 02:16 PM	#37
Dennis Gaskill Senior Warrior Member War Room Member Join Date: Jan 2008 Location: Wisconsin, USA. Posts: 4,113 Blog Entries: 2 Thanks: 2,405 Thanked 3,422 Times in 1,592 Posts Social Networking	Re: How NOT to land a client (AKA, how to piss off a prospect in 3 seconds flat) Actually I really do have something to add. When I created my first ebook I had a guy email me thanking me for it. The trouble is, he never bought it. He scavenged my website and wanted to blackmail into paying him to tell me how he did it. Of course, I wasn't about to pay him for stealing my first product, so I figured out how to steal it myself and then battened down the hatches. If he'd have just wrote and explained that my ebook was not secure and offered to teach me how to secure it, I might have paid him. But to steal and try to blackmail me, no way.
	Three for FREE: Easy Web Site Money \| Marketing with Free Reports \| Profit Chains HTML Codes \| eBook Master Course CSS Made Easy \| Learn HTML \| HTML FAQ