Selling Quality Recipes over the internet

16 replies
With so many cookbooks in print and multitude of ebooks on cooking, can one still market quality recipes for profit?

What I want to know is this still a hungry market? How to find out that?

Thanks in advance for your suggestions and insights.
#internet #quality #recipes #selling
  • Profile picture of the author dvduval
    I'm thinking you need something like a top chef's name behind the site to get that added credibility. Might be able to work off of a low subscription fee also (ex. $5/month and new recipes every week, plus coupons on cookware or food items).
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    • Profile picture of the author Hanz
      I believe it's still a hungry market. I'd probably focus on exotic recipes. But I also think videos might be best suited in this case. People would much rather see the recipe being made through a video instead of reading how it's done, it's just much easier that way. It is for me anyway!
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  • Profile picture of the author Terri LC
    Hungry market for food recipes?

    Absolutely! If you can differentiate yourself from everybody else.

    I coordinate a multi-cultural festival and I just WISH someone would have "How-to" vids on how to make Chinese noodle dishes, or Greek ribs & the BEST WAY to make lemon potatoes, Jerk Chicken, Indian curry, and just exactly what are falafels??

    Or, you could have your recipes targeted for students, bachelors, newlyweds, workaholics, just be different! Articles on these topics would certainly be an attention-grabber.

    Cheers,
    Terri
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    • Profile picture of the author Zeus66
      Originally Posted by Terri LC View Post


      I coordinate a multi-cultural festival and I just WISH someone would have "How-to" vids on how to make Chinese noodle dishes, or Greek ribs & the BEST WAY to make lemon potatoes, Jerk Chicken, Indian curry, and just exactly what are falafels??

      Cheers,
      Terri
      STOP IT TERRI! It's lunch time over here. Dang.
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  • Profile picture of the author Dan C. Rinnert
    Originally Posted by coconutisa View Post

    With so many cookbooks in print and multitude of ebooks on cooking, can one still market quality recipes for profit?
    Yes. Ron Douglas is the resident expert on that.

    You may wish to check out this post from him: http://www.warriorforum.com/main-int...blueprint.html
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  • Profile picture of the author Nick Bentley
    I think there's always a room for everybody, for every product and for every business, the only thing you need to figure out is how to target you audience.
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  • Profile picture of the author dsmpublishing
    Hi guys

    My husband is in the food niche and has been for close to a year now. The reason he got involved is that prior to getting involved in internet marketing he was a head chef so it was a perfect niche for him to concentrate on.

    He knows it all backwards and the experience means that we would be fools not to jump on. He sells food ebooks everyday through online shop, one time offers and upsells.

    From his twitter account the food affiliate sales have the most from recipes and even though there are plenty available people still want to learn new recipes.

    Think about the make money niche there are thousands of ebooks available but new ones still come along and make great profits.

    kind regards


    sam
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  • Profile picture of the author Hooper
    Chances are better if you have a niche or something that is not too watered down as there are plenty of free recipes already on line. Need it to be authentic and a reasonable price....good luck
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  • Profile picture of the author sbucciarel
    Banned
    Well, it's definitely a "hungry" market but I don't think it's a market that is willing to pay for recipes. I always look for recipes, but would not consider buying one since there are thousands on the Net for free. Some of the above think it's profitable, but I've also heard exactly the opposite ... that people look for recipes for free, and there is no shortage of them.
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  • Profile picture of the author KenJ
    You have to stick to a specific type of recipe for it to work. A general cookbook will not work.

    So "English recipes" would not work.

    "Cornish pastie cookbook for beginners" might work better.
    or
    "The Wensleydale Cheese Cookbook"

    Limiting the possible readership and introducing some sort of exclusive knowledge will help.
    God I feel Hungry now!

    kenj
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  • Profile picture of the author Dennis Gaskill
    It's certainly a market with a lot of searches. Most are probably looking for free recipes, but that doesn't mean it's impossible to make money with it. I think any recipe collection would have to be low cost to sell well.

    You'd have to do the keyword research to find a niche and then come up with a USP for that niche. Include pictures of some of the dishes and toss out a few sample recipes, or make a video scrolling through the ebook showing how nicely it's laid out and visually appealing it is. An upsell could be for a printed version.
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  • Profile picture of the author uniquecontent
    Originally Posted by coconutisa View Post

    With so many cookbooks in print and multitude of ebooks on cooking, can one still market quality recipes for profit?

    What I want to know is this still a hungry market? How to find out that?

    Thanks in advance for your suggestions and insights.

    Yes, of course you can do that.

    Internet is the place where you can do whatever you wish. And for marketing reason it is just open source. So, I think it will be much more helpful for you.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by coconutisa View Post

    With so many cookbooks in print and multitude of ebooks on cooking, can one still market quality recipes for profit?

    What I want to know is this still a hungry market? How to find out that?

    Thanks in advance for your suggestions and insights.
    I think if you want to go the "Joy of Cooking", all-encompassing collection route, you might have a hard row to hoe. It's a crowded market, with millions of recipes available online for free. Seems like very food manufacturer has a recipe stash featuring their products. Add in the equipment makers, the celebrity cooks and the syndicators, and it's a seething mass out there.

    Which is where your opportunity could lie. There is so much out there, with such varying degrees of quality, that if you can find a way to both get noticed and establish value, you could catch a tiger by the tail. You have to figure out a way to be the bright colored patch on the gray wall.

    (USP – Unique Selling Proposition Visual | Bobber Marketing)

    You could do that by focusing on a particular cuisine, ingredient, method, occasion, whatever. As for finding out, test it. Create a small product and see if people respond, or try affiliate marketing. In this test, you don't have to make a fortune or make it your life's work. You just have to see if people respond. If they do, take it as far as you want. If not, try something else.
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  • Profile picture of the author MisterMunch
    As people have mentioned here, you need to have an angle.

    There are many niches where recipe books might be in demand.

    The following food related books are in top 100 on amazon bestseller list:

    1: Food Rules, An Eaters Manual
    13: The Kind Diet
    14: In defense of food: An eaters manifesto
    16: Mastering the art of french cooking
    19: The Omnivore's Dilemma: A Natural History of Four Meals
    45: The Belly Fat Cure
    53: Cook this, not that
    63: The Best Life Guide to Managing Diabetes and Pre-Diabetes
    67: The Mayo Clinic Diet: Eat Well, Enjoy Life, Lose Weight
    83: The Pioneer Woman Cooks: Recipes from an Accidental Country Girl

    The niches here is weight loss. I remember there used to be several books on how to "hide" healthy food in your kids diet.

    A recipe book for parents with fat children might be very popular.

    Another thing you might consider is writing about swedish emo girls with major issues. Those sell a lot.
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    • Profile picture of the author coconutisa
      Thank you all. Wow, this is great. Truly gives me time to ponder.

      I will consider from all these different angles you people have given. I was tossing between 2 to 3 niches like recipes.

      This is great info and I have to digest all these.

      Thanks.
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