A good strategy if you have a blog (FTC compliance, more sales too)
This is a strategy which i use with some success on a bunch of my sites. It has several benefits.
If you own a blog and you are an affiliate, many marketers use techniqeus like hyped sales-letters and possible even fake reviews.
A hyped sales letter might put off visitors, it doesn't look good in google's eyes either, doesnt provide content really and together with the "reviews" it's also not compliant with FTC.
What to do?
Now i have several sites where i don't use a sales letter, but instead use ONE "simple" banner prominently displayed on top of the blog. (I usually hard-code those into my wordpress templates). The banner displays on all pages, except "pages" like contact us, privacy etc.
This has several benefits:
I get "my message" out regardless and dont need a hyped sales-letter with afflinks in the sales letter. The banner is always attractive, some even animated. Of course the offer is highly related to the site's subject.
Now, the other benefit is that for your typical wordpress site what RANKS in google is often the articles which you submit on your blog. If an article ranks for a specific keyword, people come from google right to the article page, they DONT EVEN SEE YOUR FRONT PAGE in the majority of cases! (You could have the best sales letter on the front, but what use has it if people land on your article/post page?)
By displaying a banner throughout the blog you also have the advantage that no matter where people land on your blog they see the banner.
The other advantage is that you can actually focus on providing good content on your blog. No matter what you submit, what you post...people will always see the banner.
It makes the blog look "clean" and gives an overall impression of value and content...and it doesn't look like a spam/fake review blog. I know it works since some of by best sites use this format and i am getting sales constantly.
G.
If you own a blog and you are an affiliate, many marketers use techniqeus like hyped sales-letters and possible even fake reviews.
A hyped sales letter might put off visitors, it doesn't look good in google's eyes either, doesnt provide content really and together with the "reviews" it's also not compliant with FTC.
What to do?
This has several benefits:
I get "my message" out regardless and dont need a hyped sales-letter with afflinks in the sales letter. The banner is always attractive, some even animated. Of course the offer is highly related to the site's subject.
Now, the other benefit is that for your typical wordpress site what RANKS in google is often the articles which you submit on your blog. If an article ranks for a specific keyword, people come from google right to the article page, they DONT EVEN SEE YOUR FRONT PAGE in the majority of cases! (You could have the best sales letter on the front, but what use has it if people land on your article/post page?)
By displaying a banner throughout the blog you also have the advantage that no matter where people land on your blog they see the banner.
The other advantage is that you can actually focus on providing good content on your blog. No matter what you submit, what you post...people will always see the banner.
It makes the blog look "clean" and gives an overall impression of value and content...and it doesn't look like a spam/fake review blog. I know it works since some of by best sites use this format and i am getting sales constantly.
G.
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