Usually when I'm posting here I'm asking for advice. This time I'm giving it because I have learned a super valuable lesson.
I suppose that is the way this forum goes. You join. You receive awesome advice from an awesome community. Then you give back.
I've been marketing a website in the seduction (teaching men how to get girls) niche for about two months now. I've been toying with copy and have been seeing improvement in everything, except sales.
That's a big one..
Then I stopped and thought (along with the help of some very awesome warriors, like Zach Skinner) and realized something.
If you know your market, know you have a quality product, and know you have copy that should at least convert SOME sales, yet are getting none, then you are marketing the WRONG way.
Seems simple in hindsight but this took me 2 months of work to figure out.
Some people submit articles all day to EZA and make a profit. Thats awesome and definitely works for some, heck even most, niches.
I did this and saw exactly zero sales.
In a niche like pick up and seduction, there are hundreds of guys who claim to know the solution. There are dozens of these guys proving it with live video and seminars.
Without the proof, why would anyone buy from me? They wouldn't.
A nice sales letter for a $7 IM report, backed up with some article marketing and a WSO with 2 positive reviews will get you sales.
This simply doesn't cut it in my niche and it took me a long time to figure this out.
I recently put up about 500 flyers at a very large University campus in the USA and am about to hold my first seduction seminar, for free. This will not only yield me direct sales, but the video proof/marketing needed to succeed in my niche.
So a quick breakdown of the lessons learned.
1. Prove you're product is legit, whatever it takes, or sales will literally be zero. (screen shots, testimonials, video evidence or a combination of all three)
2. If one marketing technique doesn't work, and you know your product or service is quality, never give up and keep trying new things till you find what works!
I'll let you guys know the results of my seminar/new marketing approach. Let's just say I'm excited and VERY optimistic!
Thanks for all your help getting me to where I am warriors.