Gary Vaynerchuk's Fan Page Tip
I have a quick question about one of Gary's recent videos.
On Feb. 7 he posted a video about how companies can use Facebook fan pages.
In the video he talked about Superbowl TV ads, and he suggested that Dennys could send viewers of their TV promo to their fan page, enter their data in a customer tab to access a coupon, and that Dennys could then leverage all of the fan data down the road, once they have it.
I'm curious, how could Dennys leverage this data?
How can offline marketers use this technique to benefit local businesses?
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