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Offine Marketers: Which one of you are doing public speaking?

by chrisnegro
33 replies
If any of you haven't tapped into this area (and the revenues that can be made on the front and backend of public speaking) your missing out for sure. I'm curious as to the other offline marketers that are taking public speaking as a series business model .

All you have to do is be passionate and know your topic that your presenting and you can make wave after wave of money in public speaking. I personally make alot of money giving away free speaches at associations.

Success Warriors,

Chris Negro
#marketers #offine #public #speaking
  • Profile picture of the author Al-Leyson
    Public speaking associated with offline marketing? That's nice.

    Could you elaborate more?
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  • Profile picture of the author venkata
    Hello Chris,

    You have certainly opened up a forgotten concept by most marketers here...

    I assume internet marketing could be taken far deeper into Asian markets than it is being done today.

    Any information/wso's from you, would surely be appreciated by many here..

    looking forward to hearing from you..

    regards
    venkata
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    • Profile picture of the author chrisnegro
      Originally Posted by venkata View Post

      Hello Chris,

      You have certainly opened up a forgotten concept by most marketers here...

      I assume internet marketing could be taken far deeper into Asian markets than it is being done today.

      Any information/wso's from you, would surely be appreciated by many here..

      looking forward to hearing from you..

      regards
      venkata
      Many thanks Venkata ! Actually I gave away one of my public speaking strategies over a year ago and many people chimed in about the concept (we got alot of good feeback thanking us for the strategy).

      You can check it out here ==> http://www.warriorforum.com/main-int...ut-sneaky.html

      However... there are many ways and techniques you can make money public speaking (mine is not the only approach).

      In fact, I'm more interested in hearing more about the techniques/approaches others are using to make money. Do you (or anybody else out there) have any good techniques you would like to share?

      Success Venkata,

      Chris Negro
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  • Profile picture of the author MJ Sterling
    I completely agree, public speaking is a great way to establish a relationship with your target market.

    With some of the events I've organised we've flown in guys from the States (I'm in the UK) to talk on stage with me, and it's paid off ten fold.

    It's essential to have a good team around you when doing this, there's many factors that you have to consider - it's not just a case of hiring a room somewhere and talking for a couple of hours.

    You need to hire a decent team to work the offline side of promotion, people to run the sales stall (your DVDs etc), a camera crew, sound and lighting people etc

    It's worth doing, and is a lot of fun.. and stress.. but mostly fun.
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  • Profile picture of the author DogScout
    I stutter....
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    • Profile picture of the author AndrewCavanagh
      My stepfather makes large fees (multi thousands for one talk) talking to the kinds of groups that most internet marketers would kill to get in front of.

      I can't seem to convince him he should be selling something from the back of the room though (he does over 100 talks a year to make a six figure income but he really should be making a seven figure income doing half the work).


      On the other hand I had one client who went from zero to over 1 million dollars in annual revenue (mostly in business consulting fees) talking on cruise ships and selling his services to the business people who turned up to hear him.

      Locally there are usually many opportunites to speak with no real cost on your part and those talks often lead to you getting hired to help business owners with their internet marketing and other marketing.

      Business networking groups, rotary, BNI etc etc.

      Most are thrilled to get a speaker who will talk on a subject that their members are interested in.

      It also positions you as the expert when you're the speaker.

      Clearly speaking is not for everyone but if you can find groups willing to have you as a speaker it's always worth the effort.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author kswr123
    Yeah, I am a public speaker by nature - I enter loads of UK-wide contests for teenagers just to keep in shape
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  • Profile picture of the author TheAngelGuy
    Originally Posted by chrisnegro View Post

    I personally make alot of money giving away free speaches at associations.
    Though the wording is certainly backwards (how do you make money by giving free talks?), and I'm sure everyone understands what you mean.

    Any chance you could elaborate on your recommendations for the best way to do this?

    I am going to start public speaking soon related to my niche and I'm not concerned about my ability to deliver a good speech, but more my ability to make money from it.

    Thanks for any input, Chris, and have a good day!

    - Paul
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    • Profile picture of the author Riz
      I started in the Offline niche in October 2008.

      At the beginning of 2009 i held my first Seminar for Offline businesses. I charged a £50 refundable deposit and made approx £12k on backend sales and approx £1,500 recurring.

      At the time i wrote a thread detailing exactly what i done.

      Since then my main business model centers around Seminars.

      We offer everything from 2 hour free seminars to half day and full day paid seminars.

      One of the best methods to fill a room for a paid seminar is to JV with Accountants, Printers etc. Basically anyone business that has business clients.

      I also recently moved into offering niche specific seminars outwith the offline business niche.

      If you are involved in the Offline niche then seminars are an extremely lucrative way of generating a lot of money and high paying clients.

      Riz
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      • Profile picture of the author jacquic
        Originally Posted by Riz View Post

        I started in the Offline niche in October 2008.

        At the beginning of 2009 i held my first Seminar for Offline businesses. I charged a £50 refundable deposit and made approx £12k on backend sales and approx £1,500 recurring.

        At the time i wrote a thread detailing exactly what i done.
        Please would you point me to that thread?

        I'm ready to do workshops and seminars in that I can speak, I have content, I know how to run them...I just need to know more about getting bums on seats and selling backend services.

        Thanks, Jacqui
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        • Profile picture of the author Riz
          Yes no problem - the thread is locked though.

          http://www.warriorforum.com/main-int...pXNpAk1RD3Q1yh

          Are you looking to carry out seminars/workshops to offline businesses?

          Riz

          Originally Posted by jacquic View Post

          Please would you point me to that thread?

          I'm ready to do workshops and seminars in that I can speak, I have content, I know how to run them...I just need to know more about getting bums on seats and selling backend services.

          Thanks, Jacqui
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          • Profile picture of the author jacquic
            Originally Posted by Riz View Post

            Yes no problem - the thread is locked though.

            Thank you.

            Are you looking to carry out seminars/workshops to offline businesses?

            Riz
            Yes, we have been talking about this for a few days. I was just putting together a questionnaire for local businesses (with an incentive, of course) to see what sort of things they'd want to learn about and what sort of price they would be expecting to pay. Struggling with the wording, I must say.

            Organising, running it and speaking have no fear for me - it's getting bums on seats that I see as the biggest hurdle - the other components are fun challenges, I think.

            I'll have a look at that thread now, thanks.

            Jacqui
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    • Profile picture of the author Riz
      Originally Posted by TheAngelGuy View Post

      Though the wording is certainly backwards (how do you make money by giving free talks?), and I'm sure everyone understands what you mean.
      By offering your services on the backend.
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  • Profile picture of the author kswr123
    Well - here in the UK the chamber o f commerce structure may not be the same as it is there

    PLus, its hard for me to say "I am a 16 year old, but still a marketing expert - please lemme talk to your businesses!"
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    • Profile picture of the author jacquic
      Originally Posted by Mubarak Waseem View Post

      Well - here in the UK the chamber o f commerce structure may not be the same as it is there

      PLus, its hard for me to say "I am a 16 year old, but still a marketing expert - please lemme talk to your businesses!"
      I think it's a bit different with each one within the UK too! By the time you got to speak at ours, you would be 17 by then!

      I would be happy to have my 16 year old speaking for me provided he knew the stuff.

      Ask them a few questions: would you like...; how would you feel if you could...

      ...would you like someone to show you how? Etc.

      Alternatively, team up with an adult marketer.

      If you live anywhere near us, I can introduce you to businesses - I am doing the same for my daughter and have done with other young people.

      Jacqui
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      • Profile picture of the author kswr123
        Originally Posted by jacquic View Post

        I think it's a bit different with each one within the UK too! By the time you got to speak at ours, you would be 17 by then!

        I would be happy to have my 16 year old speaking for me provided he knew the stuff.

        Ask them a few questions: would you like...; how would you feel if you could...

        ...would you like someone to show you how? Etc.

        Alternatively, team up with an adult marketer.

        If you live anywhere near us, I can introduce you to businesses - I am doing the same for my daughter and have done with other young people.

        Jacqui
        Suffolk's a bit far - but if you any warriors can hook me up in London I'd be happy to let them share the profits
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  • Profile picture of the author Steve Peters Benn
    Me n Eddie have been lecturing at a local university - a little different from the standard offline speaking engagement - but really rewarding as well. I'm hoping that some of the students will have gotten a real head start to their careers.
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    • Profile picture of the author jacquic
      Originally Posted by Steve Peters Benn View Post

      Me n Eddie have been lecturing at a local university - a little different from the standard offline speaking engagement - but really rewarding as well. I'm hoping that some of the students will have gotten a real head start to their careers.
      Excellent idea. Did you charge for it?
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      • Profile picture of the author Steve Peters Benn
        Originally Posted by jacquic View Post

        Excellent idea. Did you charge for it?
        Hi Jacquie - no, we were offered the chance to go into the hourly paid pool.

        Kind of a token amount - but money wasn't the point of Eddie's lecture series.

        This was something Eddie wanted to do to 'give back'. To be honest, we actually lost money because of the hours spent doing this meant we couldn't take on a late client this month.



        No regrets though!
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        • Profile picture of the author jacquic
          Nice work both of you :-)

          You will get your name known at least. I occasionally get people contacting me 2-3 years after an event: because we've spoken; because they've seen me on the recording; because someone's referred me.

          Yes, I know what you mean about doing things because of helping and giving back. I so enjoy doing that, I don't concentrate on the money side of things. It's a fear thing (gettting bums on seats and asking for money, not talking) that I'm determined to overcome this month. I was teaching for 20 years - used to giving/sharing knowledge/encouraging and not thinking about money (in that it appeared at the end of the month, no overtime pay, etc).

          But I love the college/uni idea and will follow that through, especially if they do the advertising bit.

          Jacqui
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  • Profile picture of the author Fernando Veloso
    Did it a couple times since 2004 to local chamber of commerce.

    But it's funny cause today tried to talk with local chamber of commerce president to have a go with their associates next month. Well meet next week to discuss it.

    But yeah, good money to be made that way.

    IF your message gets inside those (usually blank) heads, you're in for some great months.



    Edit:

    Quick tip - Once you have a public speaking with those folks, be ready to answer the most basic questions about rankings, google, social media, marketing 101.

    Don't forget your biz cards and a small teaser with a ONE WEEK DEADLINE to meet with you. Target that teaser to medium/high paying customers.

    There's a 5$ WSO by Russ Reynolds you can use as master piece.
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  • Profile picture of the author kswr123
    Yeah, for a lot of people its the confidence thing. I mean, how many times have you ACTUALLY had to talk to someone face-to-face with someone in your IM career?
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  • Profile picture of the author CmdrStidd
    In the summer especially my buddy runs a weekend seminar at some of the major colleges around the area. Best part is, they do his advertising, and promotions, they get the money at the door but he makes a killing on the back end. He teaches Information Security in the modern Internet world. Some of his participants are teachers getting additional info for their classes and sometimes he even has someone that is getting college credit for the seminar. He loves it. I just cant do all the travel with my 2 cats. They would get so lonely without me.
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  • Profile picture of the author Bayo
    Hi Chris,

    I agree with you on this.

    I come from a consulting background where I provided Executive seminars globally on behalf of clients and when I left that world was when I realized how powerful it is commercially.

    In my neck of the woods I pay $25 for a 5-minute session to speak in front of networking groups. Not a lot of time but enough to generate interest from 90-95% of the people in the room every time.

    Last year I started running weekly webinars / teleseminars for local businesses after testing the response from those in-person sessions. I secured 2 highly targeted domain names and the rest is history. Some of the events are pre-recorded but it doesn't really matter because participants still get more than 5 minutes worth of valuable information.

    I also offer recordings of these webinars and teleseminars from my websites and through other marketing channels and networking partners. It is good passive and steady income but even greater visibility and exposure. People who discover you as a result of a speech you gave are better qualified.

    Speaking, in-person or virtually is in my marketing mix as a main focus for 2010.
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  • Profile picture of the author kswr123
    Yeah, speaking definately has its attractions. If you can write a speech and captivate an audience you should be fine.

    Ironically, my last speech was entitled "our reliance on the internet has heralded the death of our civilisation".

    And you know what?

    It has.
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  • Profile picture of the author Tanner
    I've always loved public speaking, and I do quite a few seminars on various business topics each year and they definitely add a nice chunk of change to my yearly income. This year should be even better because I"m restructuring my presentation to help me sell more back end products and my in room "specials" at the back of the room.

    I also try to give 1 or 2 motivational/entrepreneurial presentations at local high schools each year...these are actually more fun than the paid ones.
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    • Profile picture of the author Chris Lagarde
      Originally Posted by Tanner View Post

      I've always loved public speaking, and I do quite a few seminars on various business topics each year and they definitely add a nice chunk of change to my yearly income. This year should be even better because I"m restructuring my presentation to help me sell more back end products and my in room "specials" at the back of the room.

      I also try to give 1 or 2 motivational/entrepreneurial presentations at local high schools each year...these are actually more fun than the paid ones.
      Right now I have no backend products to offer for offline business owners who attend my workshops. I do offer a free report if they sign up for my email list. And I've got a few other offers I use to encourage attendees to engage my services post-presentation.

      The attendees just want quality information. Give it to them and they appreciate it and keep you in mind. Typically, after longer presentations I get a few immediate leads (and actual paid work). Staying in touch, mostly via email, gets the calls coming in months after the initial presentation.

      Did I have all my ducks in a row before I started talking? Nope. But as I've been moving forward I've been backfilling. Creating backend products to offer for sale is on my list!
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  • Profile picture of the author Gclunis
    How can one get into public speaking as a business model? It is definitely a model I would love to do as I have competed in various public speaking events and I absolutely love it. However, i'm not entirely sure how to start. What i mean is, how do you get yourself established as someone that they should be listening to?
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    Cheers,
    Gregg

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    • Profile picture of the author T.R. McCarroll
      Originally Posted by Gclunis View Post

      How can one get into public speaking as a business model? It is definitely a model I would love to do as I have competed in various public speaking events and I absolutely love it. However, i'm not entirely sure how to start. What i mean is, how do you get yourself established as someone that they should be listening to?
      Your best bet is to volunteer to speak at any of the local clubs populated by business people including Lion's, Kiwanis, Optimists, Church groups, Real Estate meeting...just find out where the business people hangout in Highland NY

      Consistency is the name of the game...you will run into web designers, graphic artists, mr know it all and other assorted skeptics ... just keep putting yourself out there...this is a marathon not a sprint ...

      Hope to be reading about you in the Mid Hudson Post Pioneer ... in fact there is another opportunity ... write a monthly column on internet marketing for small business...you are now the local expert

      Thom
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      • Profile picture of the author jacquic
        Originally Posted by Bayo View Post

        Jacqui - You can do it.

        Thanks. Yes, speaking and helping isn't the problem...it's getting bums on seats - not something I ever needed to think about as a teacher!
        Originally Posted by Chris Lagarde View Post

        Right now I have no backend products to offer for offline business owners who attend my workshops.

        Did I have all my ducks in a row before I started talking? Nope. But as I've been moving forward I've been backfilling. Creating backend products to offer for sale is on my list!
        That's helpful to know; thanks for sharing.

        ~ Jacqui
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