Fellow Warrior, here's why I just unsubscribed from your newsletter / ezine

Jillian

I agree with you about pitching nothing but affiliate products, that's just bad form and will have me hitting the unsubscribe button immediately. But as to the frequency, well, I don't mind the sporadic nature of some marketers emails, as long as they're not doing anything much different from what they initially promised.

Some folk just send stuff when they've got good stuff to send.

Peter

Pretty funny Tom.

I agree all of those doom and gloom headlines didn't work after Frank Kern's recommendation. When you see basically the same subject line constantly and you know why they are doing it, it just gets to be annoying.

What else is bad besides everyone mailing the same thing is the lack of good subject lines. So many of these marketers are sending you an email as if they're you're buddy. But if I'm not your buddy and I know it's a newsletter then I'll have no interest in reading your email because you've put nothing in your subject line to interest or benefit me.

Cheers,

Roger Haeske
The 41-Year-Old Teenager

I agree with OP. I am still in learning mode and I subscribe to lists to get information. I am so tired of the next email being a 'great program to buy that my good friend has created'. I want to keep the subscriptions because once in a blue moon I get something useful but I have to wade through so many sales pitches trying to sound like information.

Well, I have many lists and each one serves a different purpose.

For example. I have one list where the subscriber gets a free report "4 Steps
To Build Your Business" + a 52 week followup newsletter series, emailed once
a week. In the space of that time, I may send a broadcast IF I find a product
that I think will help them. I am very strict about how I manage that list.

But the key thing is, I tell people what they're going to get BEFORE they opt
in so there are no surprises.

Now, I also have another list that is nothing but a free report on why they're
having trouble making money online. I make no promises about any followup
newsletter. All they get is the report in exchange for their opt in.

If I decide to "pitch" them after the fact, well, if they're not happy with
being pitched, they can opt out. But at least I didn't promise them one
thing and deliver something else.

Point is, please don't expect my free report and NOT to be pitched to
after the fact. This is business...not charity.

If you're up front with people about what they're going to be receiving
from you, they may still get pissed off (you won't please everybody) but
at least I didn't promise one thing and deliver another.

As far as being marketed to, I'm personally getting very tired about
marketers bitching about being marketed to.

Why don't we do this?

Why don't we all just give away all our knowledge for nothing and convert
to a socialist system? That way we all have the same amount of money
and everybody's happy.

Actually Tom, people will join your list because there is something in it for
them...PERIOD. That's just common sense to make sure you offer your
subscribers info that is going to help them...which I always try to do.

But some people, doesn't matter. You can give them 52 weeks of solid
content and then make one sales pitch and they'll unsubscribe.

Those are the kind of subscribers NOBODY needs.

If you're going to get people to opt in to your "newsletter" then send a newsletter.


What I don't like is when you sign up for newsletter and there's no news at all except a pure pitch fest.

The good news is I rarely get on a "newsletter" mailing list. I usually opt in to receive a free report or free information.

I expect to be pitched. But I don't expect to be pitched 3 to 4 times in a single day (yes there is one person who's list I'm on who does this).

I don't even expect to be pitched 3-4 times in a single week I think that's overkill.

However does that mean I'm going to unsubscribe from their list?

If they are an influential person in the market I will stay on their list.

Why?

Because I like to stay up to date on market trends and also to see their marketing style and if I can integrate something that I think will work into my own business.

Also some of things that they are selling either as their own product or as an affiliate I check those out too and look at their marketing style and their marketing tactics.

I'm on lists for pure research purposes, starting out with a free report or free information.

You can also pick out JV's this way by replying to e-mails.

Look everybodys in this as a business, you just have to use what works for yourself.

If you want to become a product consumer, so be it.

If you want to become an information consumer without taking action so be it.

If you want to be a savvy information consumer, stay up on trends and learn how you can apply it to your own business so be it.

Just because you're on the lists doesn't mean you have to buy anything.

Put on your thinking cap and see how you you can learn from being on people's lists.

Frank Bruno

My favourite newsletter comes once a month - and when I see it I really look forward to reading it. I even pour myself a glass of wine to celebrate the occasion. The ones that come in every single day - well most of the time I don´t have he time to read them all... Just my feelings about newsletters.

But then: everybody is different! So different approaches might work for different people.

Chris

You're fogetting (Steve & TommyGadget) that it's the bombarding of irrelevant emails everyday,(too often) that put people off.
(Well me) I immediately unsubscribe because I don't like very long emails every day, I don't have time to read it all! Also many of them are irrelevant as to why I subscribed to them in the first place.Another point is the product launch that a lot of people seem to join the band wagon all at once by sending a dlude into my inbox. Well of course I'm going to delete a few.
I have bought from a couple of people's backproduct ( the latest a few days ago, I believe he is a forum member) because I trusted him and knew he would provide me with a great product full of content. Now does that make me a selfish person to have on anyone's list?
To be honest my experience on the receiveing end of list marketing does not encourage me to build one as a marketing tool for my business. I can understand comments made by others that this method is proving harder to sell to. Perhaps this can go some way to explaining why.

Just my thoughts.

Keren

Good for you Daniel, that's sound's like a list I would subscribe to.

Thanks for sharing that with me

Keren

Hey Steve,

Very well said my friend. As usual you are right on point with your post.

Shannon

LB, great post you have there on your blog.

Maybe post it here (as another thread)?

Good for you Bonnie, that's what I'm talking about.

Jay