Should I test a product idea by building a list?
I've been affiliate marketing for a couple of years, made a few $k, not enouigh to quit the day job though!
Anyway, I've had an idea for a product, not in the IM/MMO area at all. There's no competing product on CB, and virtually no competition for any of the keywords I would use.
Search volumes for my keywords according to Google and Free Wordtracker are low at best, non-existent at worst.
This suggests that nobody would want my product! However, gut feeling tells me that there WOULD be a very small but focussed niche market - and I would be the only product.
However, as most people here know, creating a product is a lot of work, and I don't want to waste my time. So I'm thinking of creating a small free teaser product, setting up a squeeze page, writing a few articles etc, maybe some PPC, and seeing if many people bite. IF they do, then a) I get an idea of the potential for the product, and b) I get a list I can sell it too!
Is this a perfectly sensible, obvious and standard thing to do? Or are there flaws in my plan? Or indeed, is there a much simpler way of achieving the same result?
Thanks in advance for any thoughts.
Take care
Zander
William Noel
www.SocialMarketingInc.com