Content Network Direct Linking and Tracking Variables

[vintres]

Hey Guys!

I have checked out a lot of stuff about content network/ tracking. However, I haven't been able to resolve the problem for a couple of days now.

So I wanted to drop you a quick question:

I want to track a direct linking campaign for Clickbank on content network in adwords. I have adgroups with 50 keywords each and I want to know which adgroup did the conversion, and if possible which keyword (if that is possible on content). Furthermore, I would like to know the referrer (but I think this works fine).

So, I need to know, what I need to know which tracking variable I need to attach to the end of my tracking202 link:
this?
{keyword}&t202c={creative}&t202t={ifsearch:s}{ifco ntent:c}&t202p={placement}
or
{keyword}
or
{adgroup}
or
{keyword}&utm_content={creative}&network={ifConten t:Content}{ifSearch:Search}&adgroup={adgroup}
?


I am really confused.
by the way, this is for tracking202. So far, I have tried the last version and just {keyword}. I have been getting conversion, but I couldn't really track them. When I went to the tab "Analyze" --> "Keyword" then instead of the keywords, adgroups or whatever (see! I AM confused), I would get a url, which I did not bid on. So, I assume it is the referrer.... how do I find out what adgroup or keyword are my converting ones? I am flying blind and blowing through by budget ...Really need your help!

Many thanks, and sorry this is soooo long. Just wanted to make sure I am detailed and clear.

greetings from hamburg
Vincent