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UK Offline Marketers: What Local Directories do you use?

by Whatl
7 replies
Hey guys,

I've been following the Offline Marketing thread (you know, THIS MAMMOTH) for the last few weeks and I have been further working on my Offline Business as a result (If you haven't yet, do it! Trust me. There is a wealth of PRICELESS info in there).

I am based in the UK and am starting to get the feeling that online directory listings here is a different ball game to those used in the US.

My question to you all: Is this the case? If so, which directories do you submit to?

While we're on the subject of UK over US, what else are you doing differently to what our fellow US Warriors are?

Cheers all!

- Tom
#directories #local #marketers #offline
  • Profile picture of the author Venturetothetop
    Well Tom what you say is true, life in UK is different from the USA. We use the internet in different ways.

    Google maps trick still does work in the UK as well as listings in Yell and Thomson local online.

    118 website is groing rapidly so I have also done some input there.

    But, in the UK we have to think slightly outside the box, and get much more local (we have tons of free ad papers which I have used to build huge lists for clients)

    Hope others will contribute to this thread as it is a good question.
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  • Profile picture of the author Whatl
    I agree Venture, Google Maps on the front page is working a treat. Not seen the 118 website yet though, will check that one out.

    I've always found Gumtree a bit cluttered and unorganized, the layout doesn't seem too attractive either. But hey, as with all things, "worth a try", right?
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  • Profile picture of the author Steve Peters Benn
    Hi Tom,

    I tend to avoid directories and generally target

    a region
    a niche
    and a service

    We then set up a workshop or seminar at a convenient location. For instance, we did one on podcasting. Went down a treat.
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    • Profile picture of the author jacquic
      Originally Posted by Steve Peters Benn View Post

      Hi Tom,

      I tend to avoid directories and generally target

      a region
      a niche
      and a service

      We then set up a workshop or seminar at a convenient location. For instance, we did one on podcasting. Went down a treat.
      Do you mean you did one on how that niche can benefit from podcasting?

      What did you charge for that one? We're putting together some woirkshops and are looking at pricing.

      Jacqui
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      • Profile picture of the author jacquic
        It's not quite a directory, but Twitter seems to work well for our town.

        Jacqui
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        • Profile picture of the author TJ Kazunga
          I find business classifieds don't work so well in the UK (be great to hear other results) but business directories do better -
          two real good ones - Free Index and Qype.

          Both rank well for UK local search results.
          Good luck
          TJ
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