Freelance marketing and sales ideas needed

Hello everyone!

This is my first post on this site but I have been reading the forums for sometime now thanks to my good friend Sean Gallagher. I want to thank everyone on this site for so much useful information.

I wanted to ask a question about a job I have with a company and how I can improve my sales.

Over a year ago I was offered a position as a freelance sales agent with a Golf Holiday company. The company is small and operates out of my home town. I have put in a lot of effort sending out emails and making phone calls to many golfers all over the country with not much success. I have found that people hardly read emails from someone they don't really now and they rarely return phone calls.

I also believe that the internet is the way to go so I am thinking of ways to use the internet to generate more sales for me. Unlike most affiliate programs on the internet where everything is tracked, I do not have this option. I get paid simply for referring business to my employer and he will get a quote for a holiday and I play middle man from there. If they book a trip I receive 8% of the total sale. The only way I can track this is simply by personal informing my employer of a group that wants to book a trip.

So I am wondering how I can use the internet to boost my freelance sales with this company? I have a golf instruction website that is just getting going and I will use that to promote the fact that I am a golf holiday specialist and I can book a golf holiday for anyone. I was also thinking about creating a golf travel blog and using that to promote me as a golf holiday specialist so people can contact me and I can send the business to my employer.

Is there any ideas that I am missing?

Thanks for your time and I look forward to your replies.