What does it mean to you: Over Deliver ?

Scott, where is everyone? Well, I will bite!

Overdeliver has 3 meanings to me.

1) Deliver something extra that was not on the sales page (should be relevant to main product). For example, a free membership or an additional report.

2) Deliver greater value than expected. For example, a $7 report that has a unique idea. :-)

3) Provide quick and cheerful help if needed.

I hope that this helps!

Dee Ross

Very simple: promise fewer benefits than you actually deliver. Include more advantages to the buyer than what they expected to get for their money.

There are a million and one ways to do this, depending what type of business you have.

Chris

Providing more value than you paid for a service, item or product.

To provide more value or help to somebody (perceived or otherwise) than was initially expected would be one way.

It doesn't matter what more value is to me.
It matters what more value is to the buyer.

For some people, more value means the lowest possible price on the widest range of what they need every day, in good-enough-to-get-by quality. That's why Walmart is still in business.

For some people, more value means the most exclusive, expensive, spectacular, one of a kind ways to prove that they've traded exceptionally high amounts of money for exceptionally artistic products. That's why Tiffany & Co. is still in business.

More value might be more specific, detailed, step by step instructions for the beginner. More value might be a shorter, simpler report that has only the overview of the advanced strategies for the expert.

More value might be a purchase process that's always online, even to order at 3 a.m. More value might be sales only through a personal consultation with an expert during office hours.

More value might be custom installation with a tutorial provided in person. More value might be FOB at the factory, for a company that already has a freight truck route.

Boeing thinks more value is planes that can work with smaller airports, flying directly between them. Airbus thinks more value is planes that might require upgrades to the largest of airports, but it's amazing how many people can fit on board in three decks.

More value might be a recycling offer, mail in the used item and know it will be ecologically rebuilt. More value might be a biodegradable container you can set out in the backyard and it will evaporate within days.

Even with customer service: more value might be a small, exclusive inner circle who gets plenty of coaching advice on call. Or more value might be a dirt-cheap way to get started, with thousands of fellow users who can share tips on a free forum.

The trick is to find out what is more value to your best buyers. Then promise them a portion of this value, and deliver all of it.

There is no need to deliver more than you have promissed.

To me Over Deliver is to actually give what you promissed in the first place. There is no need to hide benefits as long as you deliver on your promisess. The goal is to impress the reader with good and helpfull content that is helpfull for whatever the intent of the product is.

If you are really concerned about this issue, I would suggest Seth Godin's blog. To me he is the over delivering GURU.

Your Bonuses do not have to be related to your product

It helps, if they are

Give them a retail value and folks will be happy

Best Regards

Doesn't it all boil down to...

1. More products than expected, or...
2. Better quality than expected.

..or a combination thereof. What else is there? It always starts with the expectations of the buyer and ends with the perceived value to the buyer after receiving the goods.

The UPS guy left my parcel down the street.

I think they overdelivered.

Hmm, Im forming views on overdelivering, give exceptional information/service and slip equally exceptional services in right under the radar in such a way that the client knows its good but isnt nescesary, although he/she also knows such suggestions will make their life so much easier.

Above all, to actually believe in what you are suggesting, ie..you would want this other product you suggested very subtly.

Everyone is talking about over-delivery in terms of products. I'll chirp in on over-delivery in terms of email marketing.

Since 98% of the emails I get from affiliate marketers are filled with nothing but dribble punctuated with affiliate links, there is a lot of opportunity to stand above the crowd in your email marketing as well Scott (I know you know this).

First thing, provide something of value in every email you send out--even if you are promoting a product within the email. One reason why even the IM gurus often have dismally low open rates for their emails is that they don't often do this. When they tell me I can get a free training video by clicking this link--and what I get is a video sales page for a product they are promoting--well, that's a cheap shot and it sticks in my craw.

So part of over-delivery is giving subscribers what they expect when they join your list--information that has value. And sometimes over-delivery can mean including links to other pages where they can get other useful information on other sites.

Over-delivery can mean providing free downloads once in a while in your emails. As far as I'm concerned, one of the most powerful ways to market to your list is to create a great, high-quality video which addresses a need they have. It has to be incredible. Then, at the end of the video offer the opportunity to get a number of follow-up videos for a price. To make it work the original video can't be just a tease--it has to have real value yet leave their mouth watering for more.

And finally, over-delivery can involve asking your subscribers what they need--how you can help them. And then, listening to them and providing them will tools or resources to help them solve the problem. They will appreciate the fact that you listened and came through for them.

Well I look at overdelivery as a complete marketing concept you can never give too much but you can definitely give too little. whether in email or product sales or membersites etc everything comes down to value if you give the customer more value then the next guy that is who they are going to remember and buy from again.
-WD

The question simply was: What does over-delivery means to you?

Giving MORE than what you sold.

Giving MORE than what's required to get the sale.

It means leaving a strong impression in someones mind
long after doing business with you. It's about giving tham
not just the experience, but a long lasting experience.

When I go to Wendys, I love he vanila frosty.

Sometimes, I order a small, and they give me a medium.
No extra cash. That's over delivering.

Sometimes TGIF Friday's throws in 2 or 3 extra pieces of
chicken with a 6 piece chicken meal. That's over delivering.

Me? When I write articles, I know they're for other marketers
most likely. So, as a marketer, I have information I've used
that's helped grow my business...so I share it free of charge.

How many article marketers are more concerned with getting
a client to buy than they are in helping them use the articles
to get more sales?

It's the marketers responsibility, but if you know something that
could benefit them they never would have thought of, you are
over-delivering. And that my friends, creates repeat business.
More than you'll ever need. Always.

Deliver more than your customer expects.

when the product behaves in a way that it was described, it was delivered, when we get some great bonus and support for hat, its pretty much over delivered

Thank you.

Deliver more than whats expected

Doing something MORE than what was expected.

Not necessarily expensive, elaborate or exquisite.

Even simple stuff works very well.

Many - and I mean MANY - Warriors have mentioned, even years later,
how they remembered me for sending a letter in the post saying
"Thank you" when they bought a WSO that cost barely $7 from me!

I'm sure each of those letters has translated into a relationship
that was worth a lot more than the inital $7 - and that's because
it OVER-DELIVERED on an implicit promise... to just deliver an
ebook in exchange for a modest sum of money.

Seth Godin calls it the "Free Prize Inside" - the reason you buy
a particular brand of cereal because of the free toy you get in
it. That's NOT about the dollar price on the toy - it's the
DELIGHT FACTOR.

That, to me, is what over-delivering means!

All success
Dr.Mani

Over delivering means giving more to the customer than they are expecting.

When they download your product for one ebook give them two more as unadvertised bonuses.

Customer for life. lol

I can't help but think of Mike Ambrosio...

But for me.. it means to deliver more QUALITY than the customer is expecting.

Peace

Jay

To me it means offering great product at a fraction of its costs and offering great customer support for it.

Well for me personally since I do a lot of link building services for people it will mean building more links than they paid for. Depending on the amount they purchase I often 'over deliver' by 10-20%. Always end up being great money for me and keeps my clients happy.

1. delivery of really good quality service/product
2. continual good customer service, Q&A or forum, even refund.
3. bonus products to enhance the value of the original products

Overdeliver: success