For Those Who Are Struggling To Make Cashola... THIS is Why
I've been having some interesting conversations lately with struggling IM'ers and one thing has become abundantly clear to me: Most people are generally willing to do almost any "activity" involved in IM to one degree or another: writing some articles, putting up a blog post, getting a few backlinks, etc.
But most of those struggling are ultimately not willing to do the activity that actually generates the revenue: Selling.
Something huge to consider: If you currently have a job, unless you work for the government and are paid through taxpayer dollars, the *only* reason you receive a paycheck is because of the efforts of the Sales department at your company.
It's a simple concept but really, really wrap your brain around it for a moment because it's vital to get. For every successful business in existence the sales department drives *everything*. No sales, no revenue. No revenue, no paychecks. It's that simple.
Why this is so critical for new and intermediate marketers to understand is because you've got to fully realize something: As an entrepreneur you cannot just work in one department (they way you've done at your j.o.b.) and expect to be the least bit successful.
As an entrepreneur you are every department (unless or until you choose to hire people or outsource). And the most important department bar none is SALES.
Otherwise your IM business will not make money. And a business that doesn't make money ain't a business - it's a hobby.
Ultimately, as an IM'er you need to realize that you are *not* in the internet business - you're in the sales business. Your job is ONE thing and ONE thing only: make sales.
Sales of your own products/services, sales of someone else's products/services (affiliate sales), it makes no difference. What matters is being entirely focused on sales.
Everyone I talk to who's struggling or broke seems to want to focus on everything except sales: having killer looking web graphics, tinkering to get that perfect headline, spending weeks or even months writing an e-book or info product with nothing to show for it, etc.
It's one thing to be brand new and not know where your focus should be. That's understandable. But it's entirely another to go on and on in this game while earning hardly anything, yet blaming every circumstance you can except the real culprit: your unwillingness to actually sell.
The good news about all this? IM allows you to fully automate your sales! But that doesn't change the fact that you actually have to do it.
Heck, even the most "hands-off" article marketers and niche product marketers make sure their automated funnels are effective at one core thing: Sales. Because they know the reality: no sales = no food on the table.
So... if you're struggling in any way, it's time to 1) promote yourself to Director of Sales *immediately*, and 2) adopt a revenue- and ROI-driven focus in *everything* you do.
If you do these two things I promise your entire experience with IM will change. And so will your bank balance.
Ken
But most of those struggling are ultimately not willing to do the activity that actually generates the revenue: Selling.
Something huge to consider: If you currently have a job, unless you work for the government and are paid through taxpayer dollars, the *only* reason you receive a paycheck is because of the efforts of the Sales department at your company.
It's a simple concept but really, really wrap your brain around it for a moment because it's vital to get. For every successful business in existence the sales department drives *everything*. No sales, no revenue. No revenue, no paychecks. It's that simple.
Why this is so critical for new and intermediate marketers to understand is because you've got to fully realize something: As an entrepreneur you cannot just work in one department (they way you've done at your j.o.b.) and expect to be the least bit successful.
As an entrepreneur you are every department (unless or until you choose to hire people or outsource). And the most important department bar none is SALES.
Otherwise your IM business will not make money. And a business that doesn't make money ain't a business - it's a hobby.
Ultimately, as an IM'er you need to realize that you are *not* in the internet business - you're in the sales business. Your job is ONE thing and ONE thing only: make sales.
Sales of your own products/services, sales of someone else's products/services (affiliate sales), it makes no difference. What matters is being entirely focused on sales.
Everyone I talk to who's struggling or broke seems to want to focus on everything except sales: having killer looking web graphics, tinkering to get that perfect headline, spending weeks or even months writing an e-book or info product with nothing to show for it, etc.
It's one thing to be brand new and not know where your focus should be. That's understandable. But it's entirely another to go on and on in this game while earning hardly anything, yet blaming every circumstance you can except the real culprit: your unwillingness to actually sell.
The good news about all this? IM allows you to fully automate your sales! But that doesn't change the fact that you actually have to do it.
Heck, even the most "hands-off" article marketers and niche product marketers make sure their automated funnels are effective at one core thing: Sales. Because they know the reality: no sales = no food on the table.
So... if you're struggling in any way, it's time to 1) promote yourself to Director of Sales *immediately*, and 2) adopt a revenue- and ROI-driven focus in *everything* you do.
If you do these two things I promise your entire experience with IM will change. And so will your bank balance.
Ken
So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.
TheGodfather
Perception is reality