Autoresponder: Follow Up OR Broadcast
A big part of this, and to be honest I haven't seen a business or market that can't use these tools, is the autoresponder.
Now I'm on quite afew 'lists' and sometimes receive a mind boggling amount of information that eventually lead to the sale of a clickbank product or some sort of CPA and mostly I choose to ignore the majority who aren't providing really relevant info on their back ends.
My question to you is, do you prefer receiving email that is blatantly part of a sales funnel i.e. an automated follow up sequence, OR, do you prefer the Frank Kern method of just sending out a big broadcast email when something cool happens i.e. a new blog post, new product etc ?
My subscribers receive massive amounts of info from the follow-ups I send out, I could actually probably charge for this stuff, but I get the feeling that if I were on my own list, I'd want something a lot more personal.
Thoughts ?
M
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