Should I promote high priced or cheap products?

Agreed! - If all else is equal - meaning you can drive about the same traffic and conversions are also about the same then why bust your butt and earn 20 commission on ebooks when you could bust you butt and earn $100 +++++ commission on electronics from amazon...

It seems that most of the other readers feel as i do - that you'd achieve at least as great an ROI going for High Ticket items, so whilst it's more or less the same amount of work then do just this!

However, if that doesn't match your own "Branding", and you'd need to develop a new persona to match, then you'd probably find it easier to go for a product range that already fits your own image.
John

Promoting by price is not the best way to target a website. You can promote them all the the same website with no problems.

Each page will need its own keywords <2% to 4%> and content anyways, so target by page instead. Just start pumping out articles for the products that excite you the most, regardless of how much money you make on it. Make sure your keywords are in your meta tags as well as your content. You should also have LSI keywords <2% to 4%> as well included in your content.

Another thing you need to look at is how many marketers are marketing the same product. If there are 10 thousand websites out there marketing a high priced product, its going to take quite some time to get high enough in the search engines to make consistant sales. Same goes for lower priced products.

Gary

Most of all of my sales experience and knowledge stems from previous experience I have had in offline sales, online digital sales, and online physical sales. My feelings is that I can easily sell 200 items at $20 than I can sell 50 items at $80. Aside from the general knowledge that the majority of people will be more inclined to make a purchase at $20 before they make of $80. I've made thousands and thousands of dollars in profit selling things that could probably be purchased at Dollar Stores, and not nearly as much selling large items like widescreen flat panel tv's.

Often, I can rely on the money flow of a cheaper product. It may take me a week to sell something at $200 with a decent profit (even if I'm undercutting a market), but I can sell many items at $20 even if the profit is low, I can rely on it and I know money is coming in. If I have a $200 product on eBay, and a $20 product on eBay.

Most items in the world, at least the stuff I sell, are depreciating in value, not increasing. I'm not a rare art dealer, or rare exotic car dealer or something. Because of this continual drain of money, I need a continuing source of income, and I feel that this is found best through low priced items that people can afford.

In an online sense, I can put up a website selling high priced watches, but I may only sell one or two a month with the continual drain of money due to hosting fees, seo fees, storage, forms of advertising, etc, a high profit item may quickly become a low profit item.

High Priced items often have to be marketed well, which is not only an investment of money for most things, but also of time. You have to make potential customers feel there is value to an item, you must convince them that they want or need, or even want AND need it. With low priced items, its much more simple. You can say "This is a good item, and its inexpensive, maybe not even the best quality, but you can afford it." and thats pretty much it.

For example, I have three different classifications of Bedding/Comforter sets. I have my:

- Inexpensive - Low Quality - Low Profit - Quick Selling

- Affordable - Decent Quality - Decent Profit - Average Selling

- Expensive - High Quality - High Profit - Slow Selling

Which actually makes me the most money? The el cheapo stuff does.

Check out Dan Kennedys "No B.S. Marketing to the Affluent" This will clear some things up for you..

Stripped down version...Sell to people with money who aren't necessarily as concerned with "gettin' a deal" as they are satisfying a need or filling a void.

Are they looking for that Rolex at a bargain because they NEEDed a watch and thought "hey, I'm gonna treat myself to a Rolex, but will try to do it on the cheap if possible..."

or is their mindset, "I think I WANT a Rolex. Because how sweet will it be when I show up to the Country Club this weekend with this thing hanging off my wrist. My buddies are gonna drool over this new Rolex of mine...man they are gonna be soooo jealous!"

yadda yadda yadda, I think you get the idea.

The people with disposable income for WANTS, not NEEDS are prime customers/clients.

No matter how the economy does, there will always be Highly Affluent folks with money to burn...

Sell them the experience not the product...sizzle not the steak, blah blah blah...

Whoa, what a rant, but hopefully it will get yer noggin' movin'

Take Care,

Chris