Ideas on how to monetize VERY low volume/low competition keywords?

lmeyer · 02-13-2010, 03:20 PM

Hey,

I have come across several buyer keywords that have low search volume and very low competition in exact match. For example, "ladies black leather belts" has monthly searches but only 8 pages in exact match, but 436,000 in broad match.

How would you monetize this keyword, and would it be worth it? would you be able to rank above the 436,000 for ladies black leather belts broad search with minimal backlinking? My idea was to set up a wordpress blog with amazon affiliate products, so once it is set up there will be minimal maintenance.

Think it would be worth while?

Lucas

Loren Woirhaye · 02-13-2010, 03:36 PM

Bundle them up as "Secret low competition keywords" and sell
them to the miners. You know - shovels - to miners.

Whether it's ethical or not to sell such lists is an issue
you'll have to wrestle with. It does however get you off
the hook of trying to turn the actual phrases into
monetizable traffic.

This form of "passing the buck" is in fact quite common
in the internet marketing world... as ebooks are written
and sold about techniques which no longer work or never
did.

lstoops · 02-13-2010, 03:56 PM

What does the first page of Google look like? How many searches are there? What is the cost per click for the keyword phrase?

Mr. Enthusiastic · 02-13-2010, 03:58 PM

Might be worth while to do your keyword search with the words "buy" or "price" or "store" included. Otherwise, it might just be traffic of people curious about a fashion trend they laugh at. Any evidence that the searchers actually want to buy what they find in the long tail?

Chris

lmeyer · 02-13-2010, 04:01 PM

On the first page of google there is a bizrate site, an ebay listing and what look to be like outlet sites. the CPC is 5 cents. Half of the first page have no backlinks, several have 2 or 3 and the 7th listing has 97. None of the page ranks are above 3.

lmeyer · 02-13-2010, 04:04 PM

Quote:

Originally Posted by Mr. Enthusiastic

Might be worth while to do your keyword search with the words "buy" or "price" or "store" included. Otherwise, it might just be traffic of people curious about a fashion trend they laugh at. Any evidence that the searchers actually want to buy what they find in the long tail?

Chris

No evidence except for common sense and a large selection of products around the internet.

Mr. Enthusiastic · 02-13-2010, 04:06 PM

Well, since your strategy costs nothing to give it a shot... why not give it a shot? Toss up the blog and a few keyword-catchers, and see what traffic you get in a week.

SpeedofMoney · 02-13-2010, 04:47 PM

Perhaps just get some traffic to it. If possible, try and monetize it. If not, scrap it, and perhaps try to sell it on flippa for a very low price. It's not like it'll hurt, and you can just reinvest any money you make into something more profitable.

mkoski · 02-13-2010, 04:54 PM

You could also create a Hub page for each of these keywords - highlight and review a couple products or marketplaces - with an affiliate link to them. While income on any one page may be minimal - each page you create helps lift the hub score of the other pages - bringing better ranking, more traffic for all your hubs.

02-13-2010, 03:20 PM	#1
lmeyer Active Warrior War Room Member Join Date: Oct 2009 Location: Los Angeles, CA Posts: 49 Thanks: 5 Thanked 2 Times in 1 Post	Ideas on how to monetize VERY low volume/low competition keywords? Hey, I have come across several buyer keywords that have low search volume and very low competition in exact match. For example, "ladies black leather belts" has monthly searches but only 8 pages in exact match, but 436,000 in broad match. How would you monetize this keyword, and would it be worth it? would you be able to rank above the 436,000 for ladies black leather belts broad search with minimal backlinking? My idea was to set up a wordpress blog with amazon affiliate products, so once it is set up there will be minimal maintenance. Think it would be worth while? Lucas

02-13-2010, 03:36 PM	#2
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: Ideas on how to monetize VERY low volume/low competition keywords? Bundle them up as "Secret low competition keywords" and sell them to the miners. You know - shovels - to miners. Whether it's ethical or not to sell such lists is an issue you'll have to wrestle with. It does however get you off the hook of trying to turn the actual phrases into monetizable traffic. This form of "passing the buck" is in fact quite common in the internet marketing world... as ebooks are written and sold about techniques which no longer work or never did.
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02-13-2010, 03:56 PM	#3
lstoops Advanced Warrior War Room Member Join Date: Mar 2008 Location: Michigan Posts: 598 Thanks: 128 Thanked 152 Times in 74 Posts Social Networking	Re: Ideas on how to monetize VERY low volume/low competition keywords? What does the first page of Google look like? How many searches are there? What is the cost per click for the keyword phrase?
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02-13-2010, 03:58 PM	#4
Mr. Enthusiastic Enthusiastic Warrior War Room Member Join Date: Nov 2009 Posts: 815 Blog Entries: 4 Thanks: 222 Thanked 224 Times in 170 Posts	Re: Ideas on how to monetize VERY low volume/low competition keywords? Might be worth while to do your keyword search with the words "buy" or "price" or "store" included. Otherwise, it might just be traffic of people curious about a fashion trend they laugh at. Any evidence that the searchers actually want to buy what they find in the long tail? Chris

02-13-2010, 04:01 PM	#5
lmeyer Active Warrior War Room Member Join Date: Oct 2009 Location: Los Angeles, CA Posts: 49 Thanks: 5 Thanked 2 Times in 1 Post	Re: Ideas on how to monetize VERY low volume/low competition keywords? On the first page of google there is a bizrate site, an ebay listing and what look to be like outlet sites. the CPC is 5 cents. Half of the first page have no backlinks, several have 2 or 3 and the 7th listing has 97. None of the page ranks are above 3.

02-13-2010, 04:06 PM	#7
Mr. Enthusiastic Enthusiastic Warrior War Room Member Join Date: Nov 2009 Posts: 815 Blog Entries: 4 Thanks: 222 Thanked 224 Times in 170 Posts	Re: Ideas on how to monetize VERY low volume/low competition keywords? Well, since your strategy costs nothing to give it a shot... why not give it a shot? Toss up the blog and a few keyword-catchers, and see what traffic you get in a week.

02-13-2010, 04:47 PM	#8
SpeedofMoney Active Warrior War Room Member Join Date: Sep 2009 Posts: 82 Thanks: 8 Thanked 7 Times in 6 Posts	Re: Ideas on how to monetize VERY low volume/low competition keywords? Perhaps just get some traffic to it. If possible, try and monetize it. If not, scrap it, and perhaps try to sell it on flippa for a very low price. It's not like it'll hurt, and you can just reinvest any money you make into something more profitable.

02-13-2010, 04:54 PM	#9
mkoski Warrior Member War Room Member Join Date: Jan 2008 Location: Carbondale, CO, USA. Posts: 12 Thanks: 7 Thanked 3 Times in 3 Posts Social Networking Contact Info	Re: Ideas on how to monetize VERY low volume/low competition keywords? You could also create a Hub page for each of these keywords - highlight and review a couple products or marketplaces - with an affiliate link to them. While income on any one page may be minimal - each page you create helps lift the hub score of the other pages - bringing better ranking, more traffic for all your hubs.