ZOMBIES: How to develop ideas in a niche

14 years ago

Kevin, maybe you missed seeing the University of Florida's Zombie Attack Plan since you are a questionably former U.S. Citizen turned Canadian, who once lived in Switzerland and now lives in Japan.

Here you go, for someone geographically challenged such as yourself...
http://www.astro.ufl.edu/~jybarra/zombieplan.pdf

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George Sepich 14 years ago

Oh and to answer your question, I just saw the movie John Reese Witherspoon.
The perfect product would be Traffic Secrets For The Legally Blonde.

George
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Kevin Riley

14 years ago

Originally Posted by George Sepich

Kevin, maybe you missed seeing the University of Florida's Zombie Attack Plan since you are a questionably former U.S. Citizen turned Canadian, who once lived in Switzerland and now lives in Japan.

Here you go, for someone geographically challenged such as yourself...
http://www.astro.ufl.edu/~jybarra/zombieplan.pdf

Perfect! Someone's already done some of the research for me. Now, I just put it into layman's terms and make it saleable (Ever try selling a university paper? Dry as old bat guano)

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Kevin Riley, long-time Warrior living in Osaka, Japan

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Marx Vergel Melencio

14 years ago

Thanks Kevin. This'll be something useful for those new to the world of marketing, offline or online, and here's a sample:

Not a movie, rather my daughter's dance group performance at their school fair.

Before it, there was someone speaking about the details of the day's program using a PA system.

I didn't understand a single word the guy said, and I've been totally blind for more than 6 years now, so I know how to listen.

Don't think anyone did.

So I ask my wife if she sees pieces of paper around.

Yes she does.

Guess what? details of the program for the day.

More or less 200 college and high school and grade school teachers, 100 other school people, 200 parents, 200 college students, 200 high school students and 200 grade school students.

That's 900 people.

Foundation week = 6 days.

Different programs each day.

That's 5400 pieces of paper.

1 writer to write the details each day, 1 person to buy paper, 1 person to print it and 1 person to manage the others.

This is just for foundation week. How about other programs for the year?

The work time of these people is important. They could've spent it doing "better" things.

School money used for wages and that much paper, ink and other resources needed to print each one and get it out there is important. Could've been used to buy "better" things.

Wait a minute! This is a top private school here, so: that's our money!

Hold on: even if it were a government-owned school, that's still tax money, our money!

Solution = a projector plus a high quality PA system.

Unique selling proposition (aside from quality and being water/fire resistant) = free installation and lifetime bi-annual service warranty (profit from parts).

Target market = private school boards and the government (all = universities, colleges, high schools, grade schools, kindergarten schools, learning centers, community colleges, etc.).

Target market volume = global.

Marketing methods = offline and online.

Marketing strategies = talk to schools (phone, email, send letters, etc.), contact parents and students and other tax payers and relevant groups for free viral marketing, create buzz via online, print, TV and radio news.

I believe this is somewhat niche creation more than niche selection.

BTW: Told my wife all this while we were waiting for my daughter's performance.

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Kevin Riley 14 years ago

Originally Posted by Marx Vergel Melencio

BTW: Told my wife all this while we were waiting for my daughter's performance.

Gotta love it when marketers go anywhere. Last summer, we were hiking in a small valley above Klosters, Switzerland. There was a small alpine lake in front of the small restaurant we stopped to eat at. This is a hamlet that must have at the most 50 people.

My brother-in-law and I proceeded to annoy my sister (my wife loves the marketing talk) by developing a full plan for turning the lake into a salmon-raising factory. We planned the processing plant in an unassuming barn, the management of separate holding pens, the shipping, etc. We came up with a good name for our company (emphasizing the Alps and clear alpine water). We even scoped out the locals we could hire to run things. All in a half-hour lunch break.
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Writingman1421

14 years ago

Terminator movies would have the same concept.

How to escape from a T-1200 hunter killed, during night time!

How to build a machine-proof compound from top to bottom. (Machines check in, they don't check out!)

The Cyborg Identifier. Learn how to spot terminators without getting too close and without sticking your neck out.

How to Fool the Machines Into Thinking Your One of Them! The secret you should NEVER wander the streets without!

The Ultimate Shutdown Switch. Has a terminator found you? No way to escape? No weapons at your disposal? No Problem! Go for the "jugular" with this terminator elimination secret. You can be butt naked in a desert field with no cover.... you'd still come out the victor! (Warning -- Will not work against new terminator models!)

And you get the point. This would be great to do for "Aliens" movies...but I did terminator...so someone can do Aliens I won't be greedy.

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Charann Miller

14 years ago

I think if you had a zombie problem, depending upon how much of the human population was left, you'd have a best seller on your hands.

I especially loved Zombie Land, the main character had rules that he lived by that stopped him from becoming a human "manwich" snack.

Maybe you could add that as an accompanying bonus product to your "Automatic Zombie Defense Gate" entitled "How To Survive Zombies - 10 Rules You Can't Live Without" (like the play on words?).

If you don't know what the rules are, you need to get this book.

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Kevin Riley 14 years ago

Originally Posted by Charann Miller

"How To Survive Zombies - 10 Rules You Can't Live Without"

Love it! Thumbs up on the title.
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Kevin Riley, long-time Warrior living in Osaka, Japan
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Emily Meeks

14 years ago

Just recently watched Zombieland again and that's the first that came to mind >

This is two established ideas merged together, but what would a typical day be like in Zombieland... sort of Zombieland meets the Sims. Even if it were a Sims expansion pack rather than its own video game. I'm sure it would sell

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CDarklock

14 years ago

Originally Posted by Kevin Riley

I'll often do this thing when we're walking somewhere of evaluating buildings as to how defensible they would be under zombie attack (yeah, kinda weird, but I've done it ever since watching "I Am Legend" with Will Smith, as I always figure he could have picked a more defensible building).

At the risk of sounding like a complete freak...

My girlfriend and I knew we were well-matched when it came to light that we both have very detailed plans for what to do when the zombie apocalypse comes.

Kinda weird? Nah. That's normal. On some level, a lot of us really do sort of halfway expect there to be a zombie apocalypse. It's even in the bible, if you look at it a certain way.

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Louise Green

14 years ago

A Zombie dating site could be.. uh.. killer.

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Kevin Riley

14 years ago

Originally Posted by Louise Evans

A Zombie dating site could be.. uh.. killer.

LOL. I can just imagine the bios:

"Only one of my arms has dropped off. Still very ambulatory and love going for romantic evening shuffles in graveyards"

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Kevin Riley, long-time Warrior living in Osaka, Japan

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kswr123

14 years ago

Originally Posted by Kevin Riley

LOL. I can just imagine the bios:

"Only one of my arms has dropped off. Still very ambulatory and love going for romantic evening shuffles in graveyards"

Lol.

We'd have to think of fun new dating acronyms!

FOTG - fresh out the grave
DDR - Drug and disease riddled
2A1L - 2 arms 1 leg (kinda looks like FAIL lol)
AIMJT - Appeared in Michael Jacksons Thriller

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Jill Carpenter

14 years ago

Originally Posted by CDarklock

At the risk of sounding like a complete freak...

My girlfriend and I knew we were well-matched when it came to light that we both have very detailed plans for what to do when the zombie apocalypse comes.

Kinda weird? Nah. That's normal. On some level, a lot of us really do sort of halfway expect there to be a zombie apocalypse. It's even in the bible, if you look at it a certain way.

1. Risk of sounding like a complete freak?
2. Which version/bible have you been reading? Or just what "certain way" have you been looking at it? Would this be through 3D glasses or something?

:p

Back to a more serious matter.

"10 Best Prawn Recipes in District 9" <----for the humans

"Zagats Cat Food Reviewed: Prawns Favorites Revealed" <-------for the Prawns

I'll be taking on Willie Crawford with this little recipe book.

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Writingman1421

14 years ago

Zombie Slave Labor! Once the infestation comes to a halt (which it would eventually, unless they are the super fast zombies, then we're screwed!) you could train them to do manual labor. Anyone ever see FIDO....great movie, even if it was B-rated.

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kswr123

14 years ago

Avatar:

How to get to pandorum in 51 days!
(note, $500billion required)

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Hesaidblissfully

14 years ago

Originally Posted by Kevin Riley

OK, this is a bit off the wall, but there's a message here.

Rieko and I were taking a long walk the other day and we started talking about all the zombie movies there have been. I'll often do this thing when we're walking somewhere of evaluating buildings as to how defensible they would be under zombie attack (yeah, kinda weird, but I've done it ever since watching "I Am Legend" with Will Smith, as I always figure he could have picked a more defensible building).

So, suddenly my marketer mind started kicking in. What if there really were zombies? Or if a plethora of these movies built up a fear of zombies (like my cousin who was scared to even swim in a pool after watching "Jaws").

What marketing opportunities would this open up? We discussed the how-to book "How To Zombie Proof Your House". Of course, inside you would have affiliate links to such products as "Automatic Zombie Defense Gate" and the "Zombie Off" zombie-repellant spray.

Rieko came up with the mass zombie trap (a large trap with multiple entryways and a central cage where you placed your human bait - I can just see the drawing of straws for who gets to play that role). So, of course, this lead to the business-op home study course, "How To Become A Licensed Zombie Hunter", because of course, there would be a real need for such a profession.

Now, it's your turn. Think of a movie yuo've seen lately. What kind of niche and products does it inspire?

There's actually a few people successfully tapping into this niche already. One dealing with zombie apocalypse anxiety:

Amazon.com: The Zombie Survival Guide: Complete...
The other taking a work of classic literature that was in the public domain and re-writing it with a humorous twist:

Amazon.com: Pride and Prejudice and Zombies: The...

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Kevin Riley 14 years ago

Originally Posted by Hesaidblissfully

Amazon.com: The Zombie Survival Guide: Complete Protection from the Living Dead (9781400049622): Max Brooks: Books

My lawyers are already at this author's doorstep. Stealing my idea was not smart. Hampster, Feeble, and Snitch will bleed them dry with litigation.
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Kevin Riley, long-time Warrior living in Osaka, Japan
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ZOMBIES: How to develop ideas in a niche

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