OMG! 24 Free eBooks! $979,735 Value!!!!!!!!!

[Carl-Reed]

OR.... 1 Free eBook

OR.... Join My Mailing List For Weekly Niche Tips

OR.... Free 7 Day eCourse

OR.... Learn The 1 Biggest Secret To ???


Which one of these incentives do you think would have the highest opt-in conversion rate?

I've been testing different offers over the past six months and my results have been consistant in every niche...

The Learn The 1 Biggest Secret To 'Biggest Problem in Your Niche' has ALWAYS converted the best.

I originally thought that hype would always convert the most, but surprisingly it just doesn't.

Do you have any idea why this is?

Or have you gotten different results?

[Karan Goel]

OMG! 24 Free eBooks! $979,735 Value!!!!!!!!! sucks.

Learn The 1 Biggest Secret To ??? - I like it

[MichaelAppleton]

Originally Posted by K Goel

OMG! 24 Free eBooks! $979,735 Value!!!!!!!!! sucks.

Learn The 1 Biggest Secret To ??? - I like it

Well it got you to have a look

Yeah thats quite surprising, although I think the average internet user is now getting used to seeing hype and they now automatically dismiss it. Playing it down slightly and making out your giving the read something of interest without getting in their face is a better way to approach them.

Imagine going upto someone in the street and shouting at them you want to give them £20 in exchange for their name and address, you would be lucky to not get arrested within the hour .

[azland55]

Ebooks in my opinion have lost there appeal over the last few years. The head line is informing the visitor that you want to help them with the problem. You are stating a benefit for them, the eBooks could be anything.

[Karan Goel]

Originally Posted by MichaelAppleton

Well it got you to have a look

What got me to have a look was a massive 300+ users in the forum, 30+ views in the thread and no replies.

[Sumit Menon]

First of all, I'm not a copywriter. So, don't take my words seriously..

IMO, all of the rest suck. They just described your product, not your benefit.

1 Biggest Secret headline worked because it promised something.

Now, this isn't a great headline either. I bet the conversions could be better. Study some successful ads for a jump start.

Here you go:
All-In-One: The Copywriting Swipe File

Remember, it's not the product you're selling, it's what's contained within the product that you wanna sell.

Like, I don't care if you're give me a $4,997 product for $67. But, if you promise to teach me how to fly with my hands, then I might be interested (even for $4,997 ). Wouldn't you?

But, again. I'm no copywriter. I suck. This is just the way it makes sense to me.

Sumit.

[Patrick Mader]

I´m also no copywriter but i would take this...

Learn The 1 Biggest Secret To ???

I would sign up just to see whats coming out at the end.

Cheers,

Patrick

[JohnMcCabe]

I opened the thread expecting yet another rant about over-hyped, underwhelming offers and I get actual test data. A pleasant surprise, thank you very much...

Your results don't surprise me at all. With the exception of the 'biggest secret' headline, the others were boring or BS. Even the one that works can likely be improved, since it borders on hype itself.

Keep testing, you're on the right track...