Alternative website structure to replace single-page sales letter?
So if the single-page sales letter is not as effective anymore, then what sort of website structure IS?
Can anyone recommend a good structure or template?
Better yet, can you show me some examples?
Thanks.
P.S. I'm not looking to rehash the old "Death of the Sales Letter" discussions. Just looking into alternatives.
P.P.S. I'm pretty sure Jim Edwards has written about this in the past with a "wagon wheel" approach or something. If anyone knows anything about that, please pass that along.
Amalfi Coast Tours
Direct Response Copywriting