Are you falsely accusing email publishers of SPAM?
Have you falsely accused someone of spam lately?
Too often, the "this is spam" button is pressed irresponsibly. It's a growing
problem that needs to be addressed.
A "this is spam" button is not a "delete this email" button nor the
"unsubscribe from this list" button.
Now I hate real spam as much as anyone. But it's important to be truthful
and honest with ourselves..
Just because we're having a bad day and/or don't like or approve of the
email we've received, or aren't happy because we've received more emails
than we wanted from a marketer/publisher, or just because it contains
hype.. does NOT make it spam.
Also, not remembering that we subscribed doesn't make it spam either. It
just means we don't remember!
With that said, if you are subscribed to a list where you're receiving 2 or
more emails a week, there's really no excuse for not knowing and
recognizing the sender.
If someone rarely emails you after opting in (ie, twice a month), I can
understand not remembering and therefore believing that an email might
be spam.
(Side Note) Many of the top email management services like GetResponse
and Aweber, etc have a "change your details" link available at the end of
every email. If you check that link, you may find a clue as to what list
you're own and why you opted in because you'll see the name of the list
and/or other pertinent info that may "ring a bell" or jog your memory.
Regardless, there's a quick and responsible solution and you'll find it at the
bottom of every and all responsible and honest email marketers' emails.
It's an "unsubscribe" link.
It surprises me that a lot of people have no idea that it's there :confused:. It
probably doesn't help when some email marketers push those links about
50 spaces down as to hide them. I usually put them a paragraph down
(4-5 line spaces). If someone doesn't want to be on my list, I don't want
them on it either.
I believe most marketers are honest and do their best to play by the rules.
Afterall, it's their business. Why would we do anything to put it in danger?
Did you know that when you act "off the cuff" and carelessly hit the spam
button, that you may put the publisher's email or domain on a black list?!
This can prevent and block legitimate emails from reaching those who
actually WANT to receive information from the publisher! Not to mention
cost the publisher thousands of dollars in revenue.
Believe me, there are uneducated "blacklist" sites out there that some
ISP's blindly rely on to help them filter emails. Those "shady" sites don't
care about responsible marketers and openly say it's not their place to
monitor where the complaint comes from or whether or not it's legitimate.
So all it takes is some disgruntled individual to do something irrational and
irresponsible and "bam", you're screwed.
Is that really what you want to happen? Are you willing to take that
chance on hurting honest businesses (whether you like them or not)
because you were pissed off one day or couldn't remember opting in,
and/or were just plain lazy and took the easy way out and hit the spam
button (or filed a complaint)? If the shoe were on the other foot, would
you want to be victim to that?
Of course not. That's a hard pill to swallow when you know that you're an
honest individual whose operating an honest and responsible business and
doing your best to comply with the rules only to have someone slap you in
the virtual face.
On behalf of all honest marketers, PLEASE think before you act the next
time you reach for the "spam" button or get ready to send a spam
complaint. Is it really spam? Or did you just want to unsubscribe or delete
the email?
Thanks for reading
Dave
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