Whats the point of article marketing?

[Tuzic]

hi warriors,

can someone please tell me the point of article marketing? because we have had 10 articles published from the 26th september to 3rd october so far in the dating category and have tried to to focus on keywords like dating online, dating, date but we have had no serious traffic come to the site at all! apart the stats below:

Account Statistics
Article(s) Views:1,286Profile Views: 14 URL Clicks:12this was for ezine & we have submitted to Go articles too.
& im wondering if article marketing is seriuosly over hyped? as everyone on this forum says article marketing is the best? because we should have had more url clicks from the articles, or is it too soon to tell?
& what is the point of article marketing? is it to drive traffic to the site by url clicks from the resource box or the keyword lingering about in google? whats the point?

[Ben Roy]

The problem here is that your click through rate is TERRIBLE. You should be running 15% at a minimum, 20-25% as a better target. I have some articles that are over 40% CTR. You need to take a good look at how you are writing your resource box, and also whether the keywords match your article and whether the titles match the content of the articles.

[Daniel Molano]

Here's a post I made in the old forum which should answer your question. Here's the link: http://warriorforum.com/forum/topic.asp?TOPIC_ID=266488

--------------------------------------------------------------

Hey Warriors,

I've seen so many article marketing threads and questions lately that I wanted to drop my two cents.

People keep on posting about their failures with this type of traffic generation (complaining about it) that I have come to notice certain trends in those mistakes, here are a few:

1. X submits less than 10 articles and wonders why there are so little views and no sales made.

2. Y submits hundreds of articles without any method to it and wonders why the results literally suck.

3. Z Gets many views from his/her articles but very low CTR.

And I could go on with the list, article marketing has become so popular I see up to 10 threads per day about it.

This goes for the people that have been complaining: Article Marketing can be extremely powerful, but there is a whole science to it. Like I have mentioned in some other threads before, submitting 100 articles the right way is much more powerful than just submitting 1,000 articles, no matter how good they are.

I'm not saying my method is the best, it is far from unique, but it works for me and it has worked for many others as well. So here are a few pointers I suggest people follow before going into their article writing and submittal spree.

1. Keyword Research And Implementation

Do the proper long tail keyword phrase research, then implement them by spreading them in your articles, most importantly in the title, first paragraph, last paragraph, anchor text and once or twice in the body. That way you will rank in the first page of the search engines for that specific keyword.

By proper I mean with the right variables, personally, I aim for at least 100 daily search results and less than 10,000 Google competition. It sounds hard, but you would be surprised how much of a joke it actually is.

2. Original, Unique, Quality Content

Outsourcing or re-writing can be very tempting, but I would think twice before doing so. You can't imagine how powerful writing your own articles can be, it's a great way to brand yourself and if people like your articles they expect the same tone of your next submissions, not to mention you improve your writing skills tremendously without even noticing as you write away.

No matter who writes your articles, in my opinion, there is no one better than yourself for the job.

3. Leading To The Resource Box And The Anchor Text

Even though writing good articles is extremely imporant, don't forget that one of the main objectives is for the reader to click through.

So at the end of the article, if you haven't already been doing so, start leading the reader to the resource box and subtlely pre-selling the product you are promoting.

FORGET about the boring "XYZ is an expert in..... you can visit his blog (if you want) here: [insert link>" sort of resource box unless you want very low CTR. Be creative, appeal to the reader's emotions, be original and just make sure you call to action.

Also, make sure the anchor text of your link is for one of the keywords you used to optimize the site you are linking to, that will give a backlink extra punch to your articles.

4. Keep Them Short And Simple

Everyone knows that people come to the internet for a quick solution to their problems. If they start reading your college thesis they will leave the article half way through (if not before). Make your article 250-600 words, you can write great articles of that length, and if you can't make them so short, break them down to 3 separate articles.

Don't forget it applies to the language and terminology as well, in most niches people don't really care about the technical jargon, some won't even understand it. Just keep it flowing and write it as if you were actually talking to someone.

5. The Numbers Game

AFTER you have done the things I mentioned above, THEN it becomes a numbers game, the more you submit the better.

So do everyone a favour and get 100+ articles live before complaining (using these guidelines). If you don't make money from it I will personally pay you!

I submitted less than 300 articles last month working 4 hours per day only, the results of those articles to the date I am writing this are: 37,535 Views - 11,058 URL Clicks - 429 Articles Re-Published. And yes those results are for articles submitted less than 45 days ago (I only used EZA). Add a really mediocre conversion of 1% to those URL clicks for let's say a $20/sale average and you got yourself $2,211.60.

Just imagine the potential money that can be made from such an article marketing campaign alone.

Article marketing is far from dead,

Daniel Molano

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Look specifically at the keyword research and implementation section, you didn't do it and that is one of the most important parts (Your entire article views depend on it).

By the way, this was posted about 2 months ago, the article views and URL clicks to date have almost duplicated in results. So yes, about 70,000 views and 25,000 URL clicks from articles submitted 3 months ago.

[martinp]

You don't seem to be focusing on long tail keywords - you'll never get much traffic for keywords such as 'dating', and 'dating online'. With a decent article you should be getting at least 30% CTR - I recently tried submitting a few in the dating niche (which was brand new to me) and got close to 50% CTR. It's a very hot niche.

Unfortunately, although it's not over rated (and this has been well discussed on WF before), not everyone will 'get' article marketing.

[Tuzic]

hi,

thanks for your reply,

yes there is clearly something wrong ih tne articles i have typed & submitted! because i looked at the most viewed in relationships/dating category & sort of re-wrote those but they were more related to issues in relationships & general dating whereas we want to focus on online dating & that sort of thing.

but i do confess i am finding it hard writing content around those keywords! as online dating/dating online/dating are well searched keywords on google keyword tool & i am find it hard writing content around those keywords? how shall i do it? how shall i improve the writing of these articles is it all keyword related?

& with the resource box i just talk generally about how great dating is.
im really stuck! what are long tail keyword words? what would they be for dating?

[talfighel]

To be really successful in article marketing, one has to write more and more articles all the time.

If you can focus on writing 1 article per day for a time period of a year, your traffic will rise to the point where you will be making more and more money.

Tal

[Daniel Molano]

Originally Posted by Tuzic

hi,

thanks for your reply,

yes there is clearly something wrong ih tne articles i have typed & submitted! because i looked at the most viewed in relationships/dating category & sort of re-wrote those but they were more related to issues in relationships & general dating whereas we want to focus on online dating & that sort of thing.

but i do confess i am finding it hard writing content around those keywords! as online dating/dating online/dating are well searched keywords on google keyword tool & i am find it hard writing content around those keywords? how shall i do it? how shall i improve the writing of these articles is it all keyword related?

& with the resource box i just talk generally about how great dating is.
im really stuck! what are long tail keyword words? what would they be for dating?

You need to be aiming for keywords with lower competition, the keywords you chose are too hard to compete with via article marketing, your articles will never rank in first page of Google for those keywords and you NEED to rank for keywords. So unless you are willing to get 1,000 backlinks per article for it to rank high, you should aim for low competition keywords.

Here's how it's done. Go to a keyword research tool. Free options are wordtracker and SEO Book tool.

Look for PHRASES that have over 100 daily search results in Google, now go to Google and type the phrase/keyword under quotation marks like this "keyword phrase". Do the search and look at the number of search results displayed, if it is below 10,000 then you are good to go. Now go write an article around that keyword.

[AskJesusLeon]

As other have already said, Article Marketing does work do not give up on it. You need to dissect your articles and find out why you are not getting descent click through rates. Remember every article is not going to be a winner. Some will give you more click through rates than others. With that said, I would definitely look at your resource box. You are getting people to read them, problem is they are not clicking on your link. Try to change your resource box a bit and test your results to see if you get any better click through rates. Hope this helps, Jesus

[Tuzic]

hi,

yes but i am writing 1 article daily & submitting this but with 10 articles published & 12 url clicks its terrible! but i dont know what long tail keywords are that i should use? any advice? as i think this might be the downfall of why the CTR is low.

[Matt Hoey]

Daniel, that's an inspiration.

Let's not forget the power of Ezine articles to make your landing pages and website rank highly as well.

[Tuzic]

hi,

thanks for the replies,

so ok when you say search for phrases on wordtracker for dating would this be "find a date online" "dating online really works" "dating websites are a sucess for find love" "find love online" is this what you mean by phrases realting to dating websites?

also the resource box should i say "log online to find the special someone in your life" or "visit diamonddaters for the best match" is that ok?

[onlinemarketer]

well it takes time on article marketing, you have to keep on posting on social sites, if the current keywords are not working then you can try another, like long tailed keywords... search for a keyword with less competition yet lot of search volume

i think there are a lot of SEO techniques for keyword research, just search the net for tutorials

[talfighel]

Originally Posted by Tuzic

hi,

yes but i am writing 1 article daily & submitting this but with 10 articles published & 12 url clicks its terrible! but i dont know what long tail keywords are that i should use? any advice? as i think this might be the downfall of why the CTR is low.

Some keywords can get you a lot of clickthroughs and some will get you less.

Some articles will get you more exposure and some will give you less.

BUT, you have got to write more and more articles and to be honest with you, 10 is not enough.

You have got to get to the point where you have a minimum of 100-200 to really see the "fruits".

I have been writing aritcles for the past 2 years and can tell you that 10 is not even close to enough.

Tal

[Daniel Molano]

Originally Posted by Tuzic

hi,

thanks for the replies,

so ok when you say search for phrases on wordtracker for dating would this be "find a date online" "dating online really works" "dating websites are a sucess for find love" "find love online" is this what you mean by phrases realting to dating websites?

also the resource box should i say "log online to find the special someone in your life" or "visit diamonddaters for the best match" is that ok?

Yes, that is exactly what I mean. But you need to find them yourself, don't use other peoples.

[aboutalhah]

Hey,

First, your click through rate isn't that good, I guess that the articles are not interesting for people in your niche.

Secondly, you are in a ultra competitive niche, and 10 articles is NOTHING... You need 10 articles per day to make it....

Third, you are on the right track. Many didn't make it to the 10 articles. Doh!

I think this help.

[Tuzic]

hi,

ok thanks for the replies,

but its very difficult when you come into this sort of marketing & your new! so ill search long tail keywords with search volume under 10,000 results , but if have a long tail keyword like "find a date using online dateing sites" how would i write an article around this? because would i have to include in the content a few times as stated like this "find a date using online dateing sites" ?

secondly the articles i have written are 1 a day to EZA & 1 a day to go, is this enough shall i continue? & should i expect better results once i focus around the keyword and write around that?

[talfighel]

Originally Posted by Tuzic

hi,

ok thanks for the replies,

but its very difficult when you come into this sort of marketing & your new! so ill search long tail keywords with search volume under 10,000 results , but if have a long tail keyword like "find a date using online dateing sites" how would i write an article around this? because would i have to include in the content a few times as stated like this "find a date using online dateing sites" ?

secondly the articles i have written are 1 a day to EZA & 1 a day to go, is this enough shall i continue? & should i expect better results once i focus around the keyword and write around that?

Do this for 1 year. 365 days and you will see the results. Don't question it, JUST DO IT.

Tal

[Tuzic]

hi,

yes but 365 to wait & see results is very long time! wont i see better results in a couple of months time? if i use long tail keywords to write the article?

[Daniel Molano]

Originally Posted by Tuzic

hi,

ok thanks for the replies,

but its very difficult when you come into this sort of marketing & your new! so ill search long tail keywords with search volume under 10,000 results , but if have a long tail keyword like "find a date using online dateing sites" how would i write an article around this? because would i have to include in the content a few times as stated like this "find a date using online dateing sites" ?

secondly the articles i have written are 1 a day to EZA & 1 a day to go, is this enough shall i continue? & should i expect better results once i focus around the keyword and write around that?

Do the research for that keyword. Look around the internet for tips on how to find a date using online dating sites and then write an article about it.

And like Tal said, stop questioning everything, just do it.

[Matt Hoey]

You know when you say 10,000, which of these two do you mean?

Results 701 - 741 of about 47,100 for

all i've done is use a keyword in quotes, the moved to page 10 so it gets all the results.

[Tuzic]

hi,

ok thanks for that i will start, & when i monitor this when its published should i expect better than what i have got so far? & whats a good target i should be aiming for? & how many should i be submitting a day? isnt 2 enough one to eza and one to go?

[Daniel Molano]

Originally Posted by Matt Hoey

You know when you say 10,000, which of these two do you mean?

Results 701 - 741 of about 47,100 for

all i've done is use a keyword in quotes, the moved to page 10 so it gets all the results.

The second one (47,100), that's ok, but you should aim for 10,000 for a better chance of ranking first.

[Matt Hoey]

Found a good keyword now Diet niche Results 1 - 100 of about 16,600 for

strange thing is, google keyword says this month 110 searches, last month 1,000 yet freekeywordtracker says 3?

i've been following your strategy near enough already, just strange sometimes the way you can find this, have you ever had somehting similar?

[Daniel Molano]

Originally Posted by Matt Hoey

Found a good keyword now Diet niche Results 1 - 100 of about 16,600 for

strange thing is, google keyword says this month 110 searches, last month 1,000 yet freekeywordtracker says 3?

i've been following your strategy near enough already, just strange sometimes the way you can find this, have you ever had somehting similar?

Yes wordtracker is a bit off. For more precise results try SEO Book tool or the Google keyword tool.

[Tuzic]

hi,

when we use the google keyword toll, do w esearch borad, phrase or exact match is it phrase? & we go for under 10, 000 searches ?

i just did a phrase match on google keyword tool & "find a date online" & came up with 210 searches for this phrase & broad came up with "find a date" with 340 searches & exact was similiar but the other keywords/phrases that came up were strange like sql search !!1

[Matt Hoey]

None as far as i know.

You know in the time since i posted i've written two articles on two different keywords for my website in a compelling manner.

I landed a gold mine keyword Results 1 - 100 of about 5,150 for - with 390 searches in google keyword tool. Would have done Ezines but i've no more submissions left.

It's really not that hard.

when i first started writing articles i created huge articles trying to give every point on the product.

These days i've learnt that the smaller and the more compelling the better. List the amazing points and then get them to your website for more information. Capture their interest.

[mrtrance]

I recently submitted 10 new articles to Ezine related to skin care niche and none of them have gotten the pageviews that I would have expected. After about a week they only have had 20-30 pageviews each. My titles are fine and I have good resource box info. How do you improve the pageviews in ezinearticles? I thought for sure the articles would surely get much more views due to the beauty/skin care niche. However, it seems that is not case. Is just the niche that is not to appealing? The keywords for the niche have high CPC and many good long tail keywords (with plenty of seach volume) accoding to Google Adwords tool.

[Matt Hoey]

have you tried typing the keywords into google without quotes and then setting google to display 100 result sper page.

CTRL + F and then search for the number at the end of the artiel URL.

You will eventually find where your article is at.

The problem is either 1)no many people search for the keyword you're targeting, so try checking that in google keyword tool

or

2) your article doesn't rank high in google, maybe because of compeition. If that's the case you can try getting a few backlinks to the article but i'd go long term and create the article on my own website and then link back to that article form ezines and with other blog links etc, social bookmarking.

[Tuzic]

hi,

why would someone search for the article number at the end of the article? what is that?

also when using the keyword tool should we aim fort he keyword that has 10,000 less searches? or a 100 searches? please clarify????

[Daniel Molano]

Originally Posted by Tuzic

hi,

why would someone search for the article number at the end of the article? what is that?

also when using the keyword tool should we aim fort he keyword that has 10,000 less searches? or a 100 searches? please clarify????

100 daily searches in the keyword tool and less than 10,000 competition in the Google.com search results when you add the phrase under quotation marks.

[Tuzic]

hi,

thanks for that, so today i went to google keyword & typed in phrases and chose a phrase "online dating profile tips" which has 22 searches in google over 12 months & 16 in september & on google i searched in speech marks & the results were 9840 under 10,000 as stated.

is this good shall i now write an article on this? & make sure the keyword appears in title, paragraphs & at the end of the article so am i doing this correctly then? & how many articles should i be writing daily? is 1 daily not enough ? as i sumit one 1 to go too.

[Deric Yin]

In the niche I'm in (a super competitive one) I am sure that even all the long tail keywords are taken.

So I've quit doing keyword research. I use the articles to get 'upfront' traffic - if they get indexed by the search engines then it's icing on the cake.

Anyways, my results from 140 articles in the screenshot below -

[Tuzic]

hi,

ok but here they say keyword tools are very good for writing articles so this is why i have done this! so what do you do with your articles for them to recieve that mushc traffic? how do you do it? that traffic is amazing.

also when i write the articles for EZA the keywords that i implement are they the same keywords i have used int he article or are they the competitive ones relating to the niche, like dating online, dating? or is it online dating profile tips? which is it? & how many articles should i write daily?

[Deric Yin]

Things that work for me might not work for you, so there's probably no point talking about that and muddle things up further for you.

There's just too many variables to consider - your choice of niche, where your traffic comes from, and even the time and day your article is published. Just post as many articles you can and TEST everything possible - your title, resource box, length of article, and even the tonality of your article.

Good luck.

[Tuzic]

hi,

ok thanks for that, but if your not using keywords to write articles then how are you driving all that traffic to your articles?

my plan now is to use google keyword tool search a phrase/words that & select the phrase that has 100 or under searches daily then using "" google search & if under 10,000 then write article on this ensuring keywords are in title, 1st, 2nd & last paragraphs, then writing a decent resrouce to get url clicks,

& i really hope this works as ive heard so much about article marketing & would like the same traffic, but as stated is 1 EZA & 1 Go daily submissions enough?????????????

[Allen Graves]

Tuzic,

With all due respect, do you write your own articles or do you have someone write them for you. If you do write them, do you have anyone proofreading them for you?

Again, with respect, if your articles are written in the manner that you write in this forum, your CTR will always be low. You need someone who can write in "proper" English to proof your articles for you.

If that is the case, I would bet the farm that your CTR would immediately double, triple or more!

AL

[dang]

This is it.

Your resource box should be relevant to your article and should say you have a solution for reader's problem. Also you can try to put some call to action in your article resource box. Also bold the text to make it more visible every time you publish your article. This should earn you a few extra clicks.


Regards
Dan

[Tuzic]

hi,

i am a graduate & im just writing this forum like im having a conversation and im not paying any attention to spelling & writing, so when i write the articles which i do write myself i do write them as well as i can & it is a good standard since i am well educated.

but yes i do write them myself & i was told its much better to write them yourself, & at the moment we need the free options.

[Deric Yin]

Originally Posted by Tuzic

& i really hope this works as ive heard so much about article marketing & would like the same traffic, but as stated is 1 EZA & 1 Go daily submissions enough?????????????

How much traffic do you want to drive to your sites? If you need 1,000 clicks per day, and each of your article delivers 100 clicks, then you need to write 10 per day.

Simple math.

This, of course, assumes that all the traffic you get is 'direct' at the article directory on the day of 'publication'. If the articles get indexed at the search engines, that's a bonus.

I understand that the norm is to primarily get the articles indexed, but if you're in a fierce niche then that could be difficult.

Again, this is the method which works for me, and I would not vouch for its effectiveness anywhere else - simply because the variability is too great across niches.

[Tuzic]

hi,

i thought it was the average amount to write 1 article a day one to eza & 1 to go i didnt realise that we could write 10 a day, if i do this do you think my fingers will drop off?

or what would be a reasonable amount? as at the moment im currently wriitng them following the discussion here using the keywords so do u think i should make 1 article really good & see how that goes & then follow the plan & write more?

[Hamida Harland]

I try to write about 5 a day for EZA and 5 for my own sites (doesn't always happen though). Don't submit all your articles to article directories - they are only a quick fix and your own sites are more important for the long term.

[Fabian Tan]

Erm, make money? LOL

[Tuzic]

hi,

thanks for your replies,

but we have 2 sites & if i write 10 just for dating & then another article to submit to go so thats 11 & then manage the other site & write 2 a day for that site this is 13 articles daily, is this realistic? do people actualy write this many??

& do they manage to do this for 2 sites? like 20 articles a day?really?

[Alex Lin]

Do you guys think mine is ok?

Article Views = 4,264
URL Clicks = 740

18 Live articles

[naruq]

The point of article marketing is to build credibility and trust.

[kkchoon1]

Hi Tuzic,

You have over 1,200 views but 14 clicks, I suspect your article is not implementing the AIDA formula (Attention, Interest, Desire and Action).

Write keyword focus article doesn't mean you ignore the human...!

My suggestion to you now...as you are beginner in Article marketing, Fxxx the keywords! Just focus on your content and create good AIDA article that really helps people.

Just keep writing and submit to all article directories, as many as you can, no spinning, just the same article.

Key is: Write article as fast as possible, write 5 articles a day, and submit them to all directories. I use ArticlePostRobot software to help me syndicate the articles.

For each article you write, you send to 100 directories, so daily you will have 500 submission!

After 50 articles, I guarantee you even your article not keyword targeted, you still get at least 50 visitors a day!

This is a dummy method that works for volume...! Once you are used to AIDA writing, then back to optimize your article with keywords...

Long tail keywords!

If you have submitted 50 articles as I mention, you should seriously start learning the BUM marketing, SEO and on page optimization.

Start working today.

BTW, if you don't have topic to write, just repeat your topic in other words, you can rewrite the same topic, again and again and again.

[Allen Graves]

Originally Posted by naruq

The point of article marketing is to build credibility and trust.

That's a bit short-sided don't you think?

If there was absolutely zero money or profit involved, would you be doing it?

Be honest.

AL

[kkchoon1]

Build credibility, trust and earn money.......to be exact.

[Tuzic]

hi,

now im really confused, so your saying NOT to focus on the keywords & just write an interesting article & submit the same article to about 100 directories?

so which is better than ? write keyword focused articles & submit to EZA & go or just write one & submit everywhere?

[martinp]

Originally Posted by Tuzic

hi,

now im really confused, so your saying NOT to focus on the keywords & just write an interesting article & submit the same article to about 100 directories?

so which is better than ? write keyword focused articles & submit to EZA & go or just write one & submit everywhere?

To answer your question - it depends on your goal. If your goal is traffic then just submit to EZA. If your goal is to get lots of backlinks to your site then use mass submission.

The best thing to do is to stop discussing the ins and outs of article marketing and just try it. Everybody has their own way of doing things, and what works for one person may not work for another. Some people write keyword focused articles, some people prefer reader orientated articles. Neither are wrong.

You'll never find what works for you until you start trying the different methods you've read about and test as many different variables as you can. Eventually you should find what works for you.