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Choosing Your Niche And Plan Of Action?

by Mark Blaze
19 replies
Hey Warriors,

Now a few days ago now i was just randomly sitting down thinking about something and then remembered something i use to buy which made me laugh and then i looked to see if they still sold it. With SEO 4 Firefox enabled i was shocked that the niche itself was damn easy to get top rankings for the single keyword... i.e. 'keyword'!

So anyway i did some deeper research and it turns out there are about 150,000 people searching this niche a month and 1,000 of them are buyers! Now the commission on the actual product in the niche is a bit low at only $15... however if i were to get top rankings for the main group of keywords (about 50) then that should in theory mean i get 100,000 visitors a month, then if 1% of those converted then i would make $15 x 1,000 = $15,000 a month!

The work involved is minimal and it also has the option of expansion and personal branding to evolve into similar and bigger niches!

Anyhow got a little sidetracked there....

It's not everyday i stumble across niches like this (however this is the second one in the same month) but overall all the other times i just choose a product and make a little site and promote it to make a few hundred extra each month.

It's probably the same or similar amount of work and it does add to my bottom line but still it makes me wonder if i should really just spend more time niche researching instead!

So my question is... how do you all go about niche research and have you ever stumbled across amazing niches randomly like i did this week?

The other part is that i kinda hate building mini crappy site after mini crappy site to bring in a few hundred extra a month or thousand if its a good month! So do you focus on building up a business around one niche site or network or go crazy and choose any niche and make site after site and create lots of money slots around the internet?

Thanks

Mark Blaze
#action #choosing #niche #plan
  • Profile picture of the author jbsmith
    I am constantly evaluating niches and testing them - I would say 4-5 each month. The real trick is in finding a good match between keywords, landing pages (your own or an affiliates), product and sales page.

    I am constantly underwhelmed by how most affiliate products perform in many niches (not all, there are some winners), so I end up testing my own "mini" products and go with those that I find convert well.

    I would say that 1 in 3 or so convert well with the system I use...so far I've been satisfied with every major infoproduct I've developed - some sell better than others, but all are quite profitable.

    Then the key becomes which ones do you really turn into higher growth businesses by expanding to multiple products, higher end products and services and which ones you put into maintenance mode while still others I would flip.

    Jeff
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    • Profile picture of the author Mark Blaze
      Originally Posted by jbsmith View Post

      I am constantly evaluating niches and testing them - I would say 4-5 each month. The real trick is in finding a good match between keywords, landing pages (your own or an affiliates), product and sales page.

      I am constantly underwhelmed by how most affiliate products perform in many niches (not all, there are some winners), so I end up testing my own "mini" products and go with those that I find convert well.

      I would say that 1 in 3 or so convert well with the system I use...so far I've been satisfied with every major infoproduct I've developed - some sell better than others, but all are quite profitable.

      Then the key becomes which ones do you really turn into higher growth businesses by expanding to multiple products, higher end products and services and which ones you put into maintenance mode while still others I would flip.

      Jeff
      Thanks for the reply Jeff,

      Do you tend to go and choose a product or a niche first and then look for a product?

      Plus surely testing each niche with a mini product becomes very expensive or time consuming having to make one every single time or do you pick up PLR material and use that?

      Mark Blaze
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      • Profile picture of the author petelta
        Originally Posted by Mark Blaze View Post

        Do you tend to go and choose a product or a niche first and then look for a product?
        It takes me a week max to created a quality product. 50+ page ebook, 15-20 videos, podcasts, plus bonus package.

        I've done it in under 3 days before. Product creation is my new favorite thing to do and it has been fruitful.

        Travis
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      • Profile picture of the author jbsmith
        Hey Mark - my tendancy is to find the product first, that is usually faster. But I have done it the other way around.

        One example was within the Yoga niche - I wanted to test some different "twists" on infoproducts within that niche and ended up adding a few pages around physical yoga products and quickly found out a killer physical product that sold (from commission junction affiliate program I tested) and one out of 3 topics that I had developed was much more popular than the other two.

        As far as testing - there are a number of ways I've done this...

        1. Use affiliate products to test - how well they sell gives me a clue to which topics are most appealing. For example, targeting men's fitness - which product sells better, one focused on building abs, losing belly fat or overall weight or strength training. Create a page for each, test a product on each page and see which one outperforms the others and you have your answer.

        2. Ask camapign - I've also done this, where I send traffic to a specific page targeting a sub-niche and instead of offering a product, ask a survey question to find out what they are looking for.

        3. I have also developed "mini" products like 5-10 page reports to test a specific topic, sometimes offer them in exchange for opt-in, sometimes charging $12-$17 to test.

        Never do I go ahead and create a full-scale infoproduct without testing - too high a risk of missing something.

        Jeff

        Originally Posted by Mark Blaze View Post

        Thanks for the reply Jeff,

        Do you tend to go and choose a product or a niche first and then look for a product?

        Plus surely testing each niche with a mini product becomes very expensive or time consuming having to make one every single time or do you pick up PLR material and use that?

        Mark Blaze
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        • Profile picture of the author Mark Blaze
          Originally Posted by jbsmith View Post

          Hey Mark - my tendancy is to find the product first, that is usually faster. But I have done it the other way around.

          One example was within the Yoga niche - I wanted to test some different "twists" on infoproducts within that niche and ended up adding a few pages around physical yoga products and quickly found out a killer physical product that sold (from commission junction affiliate program I tested) and one out of 3 topics that I had developed was much more popular than the other two.

          As far as testing - there are a number of ways I've done this...

          1. Use affiliate products to test - how well they sell gives me a clue to which topics are most appealing. For example, targeting men's fitness - which product sells better, one focused on building abs, losing belly fat or overall weight or strength training. Create a page for each, test a product on each page and see which one outperforms the others and you have your answer.

          2. Ask camapign - I've also done this, where I send traffic to a specific page targeting a sub-niche and instead of offering a product, ask a survey question to find out what they are looking for.

          3. I have also developed "mini" products like 5-10 page reports to test a specific topic, sometimes offer them in exchange for opt-in, sometimes charging $12-$17 to test.

          Never do I go ahead and create a full-scale infoproduct without testing - too high a risk of missing something.

          Jeff
          Ah ok Jeff now that makes alot more sense to me!

          Have you tried using a url rotator or landing page rotator so then you have 3 landing pages on one url and the user randomly gets sent to one and then you track which 'niche type' converts best and so you can then just stop the rotator and switch it to the main one while keeping all that link juice and rankings or whatever that you have already worked on!

          Not sure how possible this is but it must be somehow.

          Mark Blaze
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  • Profile picture of the author Halli
    I am kind of new to this but I use Market Samurai.I've heard that Micro niche finder is good too.
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    • Profile picture of the author petelta
      Originally Posted by Halli View Post

      I am kind of new to this but I use Market Samurai.I've heard that Micro niche finder is good too.
      Market Samurai is my favorite of the paid tools I've come across. Honestly, you can get everything you need done with free tools though. Google Keyword Tool and free version of Traffic Travis would work wonders.

      Travis
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      • Profile picture of the author Mark Blaze
        Originally Posted by petelta View Post

        It takes me a week max to created a quality product. 50+ page ebook, 15-20 videos, podcasts, plus bonus package.

        I've done it in under 3 days before. Product creation is my new favorite thing to do and it has been fruitful.

        Travis
        Damn that is quick!

        I struggle to get a single site with a few articles done in a day let alone do anything else constructive!

        Mark Blaze

        Originally Posted by petelta View Post

        Market Samurai is my favorite of the paid tools I've come across. Honestly, you can get everything you need done with free tools though. Google Keyword Tool and free version of Traffic Travis would work wonders.

        Travis
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        • Profile picture of the author petelta
          Originally Posted by Mark Blaze View Post

          Damn that is quick!

          I struggle to get a single site with a few articles done in a day let alone do anything else constructive!

          Mark Blaze
          I just sit down and focus one thing at a time. I start writing when I wake up and usually can have a 50-75 page ebook done by the next day. I take camtasia and do videos on every topic I covered in the ebook. I take snap shots in that video and put them into the ebook for better explanation. I then make podcasts for the topics as well. Boom 3-5 days and you have a sweet product. I don't even market my own stuff anymore...I spend my time networking to get an army of salemen.

          It just grows exponentially from that point on as long as you deliver quality. My buyers list grows each product, my affiliate list grows each product, my income grows each product lol.

          Travis
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          • Profile picture of the author Mark Blaze
            Originally Posted by petelta View Post

            I just sit down and focus one thing at a time. I start writing when I wake up and usually can have a 50-75 page ebook done by the next day. I take camtasia and do videos on every topic I covered in the ebook. I take snap shots in that video and put them into the ebook for better explanation. I then make podcasts for the topics as well. Boom 3-5 days and you have a sweet product. I don't even market my own stuff anymore...I spend my time networking to get an army of salemen.

            It just grows exponentially from that point on as long as you deliver quality. My buyers list grows each product, my affiliate list grows each product, my income grows each product lol.

            Travis
            Travis you sound to me like a real work-a-holic!

            Wish i did or could do that much work everyday

            Mark Blaze
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            • Profile picture of the author jbsmith
              Mark - yes, definitely do split testing. I have used a number of scripts, right now I'm mainly using Website Optimizer from Google, it is not perfect, but it has the basics and given enough traffic and sales, i feel it is accurate enough to recognize trends.

              Jeff
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            • Profile picture of the author petelta
              Originally Posted by Mark Blaze View Post

              Travis you sound to me like a real work-a-holic!

              Wish i did or could do that much work everyday

              Mark Blaze
              Lol, I can be a work-a-holic for sure. That's why my old job used to love me so much. That doesn't mean I like to work though.

              I am averaging 1 product a week right now. I alternate niches I'm involved in each week. On average, each product makes me enough money to pay my bills and have a great time for a month. So, I could really spread my work out over a month period and be fine. I work from home too, so working all day really isn't work...I take a crap load of breaks throughout the day.

              Why do I do a product a week? Because after I released my first successful product, it was like someone just shot me up with heroine...I was hooked. I saw instead of making only 3k a month I could make 12k with 4 products. I went from working 60 hours a week at a full time job making $600 to working my butt off 3 days for ~$3k. I'll take it.

              This can just continue to grow as your following grows in each niche. I'll stop one day but I haven't bought my Aston Martin yet

              Travis
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              • Profile picture of the author Mark Blaze
                Originally Posted by jbsmith View Post

                Mark - yes, definitely do split testing. I have used a number of scripts, right now I'm mainly using Website Optimizer from Google, it is not perfect, but it has the basics and given enough traffic and sales, i feel it is accurate enough to recognize trends.

                Jeff
                Thanks for the pointer there Jeff,

                I got the impression at first that you made seperate landing pages for each one and chose which traffic source to link to which landing page to do niche testing! But a rotator works much better!

                Originally Posted by petelta View Post

                Lol, I can be a work-a-holic for sure. That's why my old job used to love me so much. That doesn't mean I like to work though.

                I am averaging 1 product a week right now. I alternate niches I'm involved in each week. On average, each product makes me enough money to pay my bills and have a great time for a month. So, I could really spread my work out over a month period and be fine. I work from home too, so working all day really isn't work...I take a crap load of breaks throughout the day.

                Why do I do a product a week? Because after I released my first successful product, it was like someone just shot me up with heroine...I was hooked. I saw instead of making only 3k a month I could make 12k with 4 products. I went from working 60 hours a week at a full time job making $600 to working my butt off 3 days for ~$3k. I'll take it.

                This can just continue to grow as your following grows in each niche. I'll stop one day but I haven't bought my Aston Martin yet

                Travis
                An aston martin sounds very very nice! Still it's work and im sure your next step will be outsourcing these products and looking into PLR products too.

                By now you must have a very big collection of products damn.

                If you have any spare energy then i will email you over my address and pay for postage and packaging for a box of your energy (just hope it doesn't dissapear in the mail).

                Mark Blaze
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                • Profile picture of the author Josh Krenzke
                  Hello Warriors,

                  When initially choosing a niche or a market for that matter, how many searches per month should the niche/market get to make it worth while to spend time and money researching it more deeply?
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                  • Profile picture of the author Mark Blaze
                    Originally Posted by Josh Krenzke View Post

                    Hello Warriors,

                    When initially choosing a niche or a market for that matter, how many searches per month should the niche/market get to make it worth while to spend time and money researching it more deeply?
                    That honestly depends what keyphrase you are looking at and the time it will take you (depends on competition for that keyphrase) to if i would persue it.

                    Oh and the commission!

                    I once found a keyphrase with 250 searches a month but it was a 'buy *product name*' keyphrase and the competition was very very small. Once quick hubpage and link to the offer on a redirect and it makes me a few hundred still now.

                    But then if your looking for a bigger niche to concentrate fully on then it's up to you... work out how many visitors there are and then work out how many you are going to get once you get top spot's for the keyphrases. Then take that final number and work out how much you would make it a minimum of 1% of those visitors brought via you!

                    If that amount is ok then go for it! Then remember you can also add upsells and promote other thing's too and build a list from them.

                    Good luck

                    Mark Blaze
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  • Profile picture of the author johnben1444
    You seem to have knowledge on the question you are asking.From your post you said your new discovery receives up to 150,000 unique visitors a week.

    Your research start from the keyword. From your keyword you will find those who are aready involved in it.
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    • Profile picture of the author Mark Blaze
      Originally Posted by johnben1444 View Post

      You seem to have knowledge on the question you are asking.From your post you said your new discovery receives up to 150,000 unique visitors a week.

      Your research start from the keyword. From your keyword you will find those who are aready involved in it.
      Like the previous reply from Halli he obviously didn't read the actual post but just the question in the title itself!

      The real questions were in the actual thread itself and based around the main title question.

      Mark Blaze
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