Not sure how to handle an outsourcing issue
I just outsourced my first set of articles. I used someone from the Warrior Forum who has gotten outstanding reviews, I mean NOT ONE negative review - they're all GLOWING!
I'm going to go out of my way here to avoid identifying the writer, but if moderators feel I'm doing anything out of line by talking about this, please feel free to delete.
Anyway, I sent my list of keywords/articles and figured I was in good hands. The initial communications were great; emails were responded to within a day. Then... nothing for 5 days. I wasn't terribly upset with that, although the timeline was supposed to be shorter and I had asked to get the articles as they were completed, which didn't happen. I emailed the writer requesting an update, and received 8 of the 16 articles.
Here's the real problem. Several of the articles are (at least in my opinion) virtually unusable. I'm not a complainer. Sure, I can be a bit of a stickler for grammar and syntax, but I fully expected to have to correct some of that. Not a big deal. But the problem goes way beyond that.
First, a lot of the language is incredibly awkward and stilted. (Yes, I do realize that's a subjective opinion). I was surprised, as I HAD looked at a few samples.
Second, the articles were keyword stuffed (at least one instance per paragraph in 500 word articles), and keywords were added in an unnatural manner.
Examples of awkward word usage: "Big bandwidth space also means that a bigger number of users can visit your website without crashing"
"If your website turns out first on the search engine," (am I expecting too much for a native English speaker to know that this isn't the way people writer or talk)?
Example of keyword stuffing and muddy writing: "Owners of virtual dedicated hosting or virtual private server hosting are typically given around 500 to 3000 gigabytes for web space, which leaves them a lot of room to pretty much customize their websites the way they like them. This makes virtual dedicated hosting or virtual private server hosting an attractive option for many business-minded web administrators, as it gives them a lot of allowance to really advertise their products without the constraint of server space."
These 2 keyword phrases (virtual dedicated hosting, and virtual private server hosting) are repeated in precisely this sequence at least once in every paragraph.
Third, and most egregious, at least 30% of the information was factually incorrect and/or did not conform to the instruction I had given.
Examples:
In an article on reseller hosting: "While the major difference between Windows reseller hosting and cPanel reseller hosting is the platform" Huh? When did cPanel turn into a platform?
In an article comparing Bluehost to Hostgator:
"The best web site hosting of course would be free and not require a monthly fee, but usually, you compromise your site's domain name when you opt for a completely free site"
About dedicated hosting (this paragraph makes no sense to me):
"If you own a business and would really like to expand it through online advertising, you may as well invest in virtual dedicated hosting or private server hosting. This is indeed a great option for entrepreneurs and businesspeople as it gives them flexibility on how to design and customize their websites to make the most profit or sales."
In an article on Fantastico, the writer neglected to mention Wordpress installs as one of its tools. C'mon!
The writer confused websites and hosting (using both interchangeably), didn't seem to understand dedicated hosting or bandwidth, etc. etc.
And (last example, I promise), for a comparison of Bluehost and Hostgator, I specifically instructed the writer to compare apples to apples, comparing Hostgator's Baby plan to a similar Bluehost plan. Instead, the writer compared Bluehost's unlmited plan to Hostgator's plan that allows you to host only one domain, and came up with this muddled conclusion: "In terms of service, we like Hostgator's flexibility over Bluehost. If you do not plan to create a big website yet then it is better to go for a smaller, shared domain which would work quite as well. But if you're looking for sheer reliability and security, Bluehost is also a good choice with its wide range of options for putting up your website." Aarrgghh!
OK. Sorry that was so long, but wanted to give you an idea of what I got. Here are my questions.
1. What level of competence should I expect in a writer? I know that's an open-ended question, and I realize no one is perfect. To be more precise, if a writer has garnered pages of exceptional feedback in here, should I still have to train that person? Writers, what kind of instructions do you expect beyond keywords/article titles and notes on specific items to include in the articles?
2. How much research should be expected? I realize there are a lot of variables here. But here's what I expect, and please tell me if you think I'm way off the mark. If I give a writer a set of keywords/article titles and that person tells me it's not problem and asks no further questions about the topics, I assume that the writer either knows the subject or knows how to research it. At the very least, I would expect the writer to tell me if he/she doesn't understand something and ask for assistance.
3. How much rewriting should I have to do? I didn't expect to get the articles back and just be able to plunk them onto my site (although that would have been terrific), but I DID outsource to save time, which has definitely NOT turned out to be the case.
4. What would you do at this point? I'm still expecting 6 articles, and there are another 4 for which I haven't submitted keywords. I guess I could find out how many of the 6 articles the writer has completed, and cut it off there. But if the writer's already done some research for the additional articles, am I obligated to let the writer proceed?
For the writers out there, how much responsibility do you take for being factually correct? Do you ever kind of "fudge" the facts when you're not sure? (I'm really not trying to be insulting; I just want to know what's considered acceptable). And if you're not clear about a particular topic, how do you handle it?
I want to be clear that I take full responsibility here, and that I've learned a lot in terms of how to communicate with writers in the future. I'm not trying to start an argument or war. I just want to get out of this as gracefully as possible.
I paid half up front for a 20 article order. Do you feel I'm responsible for paying for the additional 10 articles even if I choose not to have the writer complete them?
I realize my questions may not be entirely clear, because I'm feeling kinda muddled about the situation. Any feedback you have will be greatly appreciated. And for those of you who actually read through this tome, you have my gratitude (and sympathy).
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Jan Weingarten
Substitute "damn" every time you're inclined to write "very"; your editor will delete it and the writing will be just as it should be. ~Mark Twain
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