(maybe it is)
I've spoken to a few people lately who seem to define themselves by their IM actions.
I'm sure they know that they are not their actions and that IM is just a bunch of activities that may or may not apply to the business that you're in. But there does seem to be an ever-growing group of people who forget this and seem to think that IM is an end in itself and even more.... that it is them and they are it.
When someone asks me "who are you" - telling them about IM doesn't even come into my mind. Although I've been doing IM for 10 years and have spent a LOT of time on it, I have no concept that it defines me in any way.
I could say that "I do Internet Marketing".
Who am I - that's a different question for which my answer to seems to change over time.
Are you an Internet Marketer? or is it just something that you do?