STOP Most People Get This Wrong! Picking A Niche

by jbode

Posted: 14 years ago 13 replies

INTERNET MARKETING

I've had several coaching students and conversations with 'new' marketers that go about picking a niche all wrong

I'm posting this here because picking the right niche is vitally important to your success online

I know there are a few small niches that will work & can make you a lot of money, but to be successful in them you need to know what you are doing (the right mindset and marketing tactics) which most new marketers do not have

why you shouldn't go after small niches...

there is not enough money to go around!
you're not going to create a 6 figure business from a small niche

in many cases there is too much competition for the money being spent

how many IM gurus do you know in small niches?

...none that I'm aware of

My advice start off building a successful business from a big niche

why?

more money to go around
more Joint Venture potential
more opportunities to model 'what's working'

what's your opinion?
just to be clear I'm not saying that you can't make a lot of money in small niches, I just think it requires more effort

#big niches #niche #niche research #people #picking #picking a niche #small niches #stop #wrong

Zeus66 14 years ago

Sure, you can carve out your own corner in a big niche. Lots of people go that route. But if you learn how to do keyword research quickly (and correctly) and also how to set up small sites fast, you can kill it going after a lot of smaller niches.

There are many good ways to skin this cat.

John
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jbode 14 years ago

That's true, but my point is it requires more effort to go after several small niches then 1 or 2 big niches...
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Zeus66 14 years ago

Sorry, I don't agree. It CAN take more time, or it CAN take less time, or it CAN take similar amounts of time. It depends on your system, how proficient you are at using your system, how much you automate, and things like outsourcing.

And a big part of this is how well your method suits your own personality and natural likes and dislikes. For example, I learned years ago that spending a lot of time building up one or two big sites in a big niche just wasn't for me. It's not all about the money. Even if that might have produced more income over time, it would also have made me miserable. Life's too short. You have to find that balance between what you need in terms of money and what you need in terms of enjoyment out of daily life.

John
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jbode

14 years ago

Hey John I see where you're coming from it does depend a lot on what works for you and I totally agree you should do something that you love otherwise how would you stay motivated?

I just think it's easier for beginners to start in big niches and I also think it's easier to expand upon an existing business (in a big niche) then it is to start fresh in new small niches all the time

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bgmacaw

14 years ago

Originally Posted by jbode

I just think it's easier for beginners to start in big niches and I also think it's easier to expand upon an existing business (in a big niche) then it is to start fresh in new small niches all the time

I think you're seeing the disconnect between building small niche sites vs. building a lead generation list building site.

For example, I've launched 4 new sites this morning already. They're all small info/review sites, between 20-100 pages, and designed primarily to generate clicks for advertisers. They would not be suitable for lead generation or list building because of the reason you stated, they're too small of a market. However, they should generate between $1-10 a day in income each.

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Zeus66

14 years ago

Originally Posted by bgmacaw

I think you're seeing the disconnect between building small niche sites vs. building a lead generation list building site.

I don't even bother trying to build lists from my small niche sites. They're all Adsense and affiliate money makers, nothing else. But I don't agree that you can't build lists in small niches, even micro niches. It's not a model I've tried because, frankly, the thought bores me. But I'll bet there are many marketers who are all into list building and monetizing who do exactly that. They build many small lists around tight niches. I can see where that could be a nice money maker if it was your cup of tea. One of these years I might test that out, but I got enough on my plate for now. Lord knows. LOL

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Jill Carpenter

14 years ago

Originally Posted by jbode

how many IM gurus do you know in small niches?

...none that I'm aware of

My advice start off building a successful business from a big niche

why?

more money to go around
more Joint Venture potential
more opportunities to model 'what's working'

what's your opinion?
just to be clear I'm not saying that you can't make a lot of money in small niches, I just think it requires more effort

I'm with John on this. It all depends on your business model.

Why don't you see IM gurus in small niches? Because they use pen names. LOL

Don't think for a minute they are going to blow off a product if they can make some money on it and they can fit it into their time and business plan.

Like John, I don't think there is anything wrong with picking up some cash on these smaller niches - using a bunch of them for adsense or affiliate programs.

And I even have some listbuilding going on with one of them. Not sure what I'm going to do with that list, but it is there for me when I'm ready. :p

I have my "big" niche site which is taking some time to develop, and in the meantime I can play with the small niches, learn some tricks and make some quick cash.

You can build a bouquet on just a giant flower, on a bunch of little flowers, or you can have a nice mix of both.

I prefer the mix myself.

You don't have to do EVERYTHING the same for each project going on.

A smaller niche may just need a one page website, a few good articles to kick it off, and a link to the product page. This can be set up and done in well under a week and set on autopilot.

This gives you time to dedicate to the big one and not freak out that the big one is going to take you several months to build and see a ROI.

Then when your big project is ready you can drop the babies or sell them off or just milk them till you are done with them.

I understand the concept of focusing all your energy on your one big thing, but sometimes that big thing can take some time to fully evolve into what you want (and figuring out what you want) and while it is evolving the smaller niches are great for learning and earning. They can quickly build confidence and skills needed to move forward.

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big_t

14 years ago

Originally Posted by jbode

With this point I will have to disagree.
I think having beginners going into big niches is suicide.
Better to have them start off slow and small first to at least get the experience. Then possibly move on to a big niche.

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butters 14 years ago

Obviously bigger niches have more money and more opportunity but they are a lot harder to get in to. For a newbie to go into the "make money niche", yeah... ain't happening, unless they have a huge amount of luck. Now they can get into a small niche and they do have the potential to make money there and that is a good start for them.

Now if your a more experienced marketer, granted, you can break into them niches but it will take you a long time and a lot of work. This is how I see it, I can get 4 niches sites making 25 bucks a day or I can try get a site in the make money niche earning 100 bucks a day, it all comes down to what is easier and more important, what I can keep sustainable.
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Ross Dalangin 14 years ago

I have to agree with John, it depends on how you automate things.
Most of the times, small niches are being outsourced or taken care by a
system to automate most of the work. So the effort are still
not that hard.

Ross
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big_t 14 years ago

The biggest issue I see with going after big niches, is that for most people the chance of success is slim. Even if you put in a lot of work it's extremely difficult to make something happen and may end up getting nothing in return.

With smaller niches the chance of success is much higher.

And I agree with what John said. Money can be made either way, so it comes down to personality.
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Grayth 14 years ago

Well often there are many sub niches within a larger niche and I find it's often easier to drill right down to laser targeted sub niches in order to find where I can convert..then use that to help build the bigger picture niches.
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STOP Most People Get This Wrong! Picking A Niche

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