Best Way to Gain Trust With Subscribers?

gotmycash · 02-22-2010, 11:35 AM

I'm looking for some tips or case studies on how to go about gaining trust and credibility with your list. Got any?

Scott Murdaugh · 02-22-2010, 11:38 AM

I subscribe to (and write for) a lot of email lists.

The key is to build a relationship. Entertain and educate. Give people something to think about, get motivated about, get excited about, ect.

IMHO, email marketing should be around 90% valuable content and 10% selling.

Two lists I like (I'm a copywriter so I like the subject matter) are Craig Garber and Ben Settle.

They both post their emails on their blogs so you can see their style.

BenSetlle.com

Blog.KingofCopy.com

Hope that helps.

-Scott

Michael Oksa · 02-22-2010, 11:44 AM

It should be 100% valuable content.

What I mean is that everything you should sell should offer value as well.

As far as trust goes...

It may sound funny, but this formula for building trust is serious: Be yourself, stick to your word and don't lie.

All the best,
Michael

Sarah Russell · 02-22-2010, 01:04 PM

Don't send people crap. Think about the kind of email lists you subscribe to and actually stick with - chances are they aren't the ones full of thinly-disguised promotions or blatant advertising.

If you want people to trust you, send them well-written, informative content at a reasonable pace (I don't care how big a guru you are, I don't ever want to see more than 2 messages a day!). Use your natural voice - people online have incredible BS detectors

Zeus66 · 02-22-2010, 02:36 PM

Talk to them. Don't just hit them up for money. Engage. Interact. Spend time responding if someone asks a question - even a "stupid" one. Imagine each subscriber is a friend. Treat them like that and you will be paid back many times over in the long run. This is so common sensical, but a lot of marketers screw it all up by treating subscribers as commodities instead of people.

John

Brad Gosse · 02-22-2010, 02:39 PM

Give people at least nine gifts for every one time you want to sell them.

When you do sell them, only sell them products you have had a chance to review your self. If you wouldn't buy the product don't try and sell it. You will poison your list.

Personally when I send things to my list I do it using the path of least resistance. In many cases if I'm giving away a PDF file I will attach it directly to the e-mail. This saves the users from going to my website and logging in or downloading.

I think if your content comes from the heart and is a reflection of what you are currently learning your list will get value.

Best of luck!

02-22-2010, 11:35 AM	#1
gotmycash HyperActive Warrior Join Date: Jul 2007 Location: , , USA. Posts: 109 Thanks: 0 Thanked 8 Times in 7 Posts	Best Way to Gain Trust With Subscribers? I'm looking for some tips or case studies on how to go about gaining trust and credibility with your list. Got any?
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02-22-2010, 11:38 AM	#2
Scott Murdaugh ResultsCopywriting.com War Room Member Join Date: Feb 2007 Location: San Diego, Ca Posts: 909 Thanks: 265 Thanked 573 Times in 210 Posts Social Networking Contact Info	Re: Best Way to Gain Trust With Subscribers? I subscribe to (and write for) a lot of email lists. The key is to build a relationship. Entertain and educate. Give people something to think about, get motivated about, get excited about, ect. IMHO, email marketing should be around 90% valuable content and 10% selling. Two lists I like (I'm a copywriter so I like the subject matter) are Craig Garber and Ben Settle. They both post their emails on their blogs so you can see their style. BenSetlle.com Blog.KingofCopy.com Hope that helps. -Scott
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02-22-2010, 11:44 AM	#3
Michael Oksa The Ethical Marketer War Room Member Join Date: May 2006 Location: Wisconsin, USA Posts: 6,058 Thanks: 1,750 Thanked 3,026 Times in 1,340 Posts Social Networking Contact Info	Re: Best Way to Gain Trust With Subscribers? It should be 100% valuable content. What I mean is that everything you should sell should offer value as well. As far as trust goes... It may sound funny, but this formula for building trust is serious: Be yourself, stick to your word and don't lie. All the best, Michael
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02-22-2010, 01:04 PM	#4
Sarah Russell CommonSenseMarketing.net War Room Member Join Date: May 2007 Location: Wisconsin, USA Posts: 695 Thanks: 87 Thanked 274 Times in 57 Posts Social Networking	Re: Best Way to Gain Trust With Subscribers? Don't send people crap. Think about the kind of email lists you subscribe to and actually stick with - chances are they aren't the ones full of thinly-disguised promotions or blatant advertising. If you want people to trust you, send them well-written, informative content at a reasonable pace (I don't care how big a guru you are, I don't ever want to see more than 2 messages a day!). Use your natural voice - people online have incredible BS detectors
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02-22-2010, 02:36 PM	#5
Zeus66 John Schwartz War Room Member Join Date: Jul 2008 Location: Near Dallas, TX, USA Posts: 3,691 Thanks: 1,620 Thanked 3,245 Times in 1,140 Posts Social Networking	Re: Best Way to Gain Trust With Subscribers? Talk to them. Don't just hit them up for money. Engage. Interact. Spend time responding if someone asks a question - even a "stupid" one. Imagine each subscriber is a friend. Treat them like that and you will be paid back many times over in the long run. This is so common sensical, but a lot of marketers screw it all up by treating subscribers as commodities instead of people. John
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02-22-2010, 02:39 PM	#6
Brad Gosse Senior Warrior Member War Room Member Join Date: Jan 2009 Location: Orangeville, Ontario Posts: 2,906 Thanks: 1,311 Thanked 1,071 Times in 567 Posts Social Networking	Re: Best Way to Gain Trust With Subscribers? Give people at least nine gifts for every one time you want to sell them. When you do sell them, only sell them products you have had a chance to review your self. If you wouldn't buy the product don't try and sell it. You will poison your list. Personally when I send things to my list I do it using the path of least resistance. In many cases if I'm giving away a PDF file I will attach it directly to the e-mail. This saves the users from going to my website and logging in or downloading. I think if your content comes from the heart and is a reflection of what you are currently learning your list will get value. Best of luck!
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