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Best Way to Gain Trust With Subscribers?

by gotmycash
5 replies
I'm looking for some tips or case studies on how to go about gaining trust and credibility with your list. Got any?
#gain #subscribers #trust
  • Profile picture of the author Scott Murdaugh
    I subscribe to (and write for) a lot of email lists.

    The key is to build a relationship. Entertain and educate. Give people something to think about, get motivated about, get excited about, ect.

    IMHO, email marketing should be around 90% valuable content and 10% selling.

    Two lists I like (I'm a copywriter so I like the subject matter) are Craig Garber and Ben Settle.

    They both post their emails on their blogs so you can see their style.

    BenSetlle.com

    Blog.KingofCopy.com

    Hope that helps.

    -Scott
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  • Profile picture of the author Michael Oksa
    It should be 100% valuable content.

    What I mean is that everything you should sell should offer value as well.

    As far as trust goes...

    It may sound funny, but this formula for building trust is serious: Be yourself, stick to your word and don't lie.

    All the best,
    Michael
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    "Ich bin en fuego!"
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  • Profile picture of the author Sarah Russell
    Don't send people crap. Think about the kind of email lists you subscribe to and actually stick with - chances are they aren't the ones full of thinly-disguised promotions or blatant advertising.

    If you want people to trust you, send them well-written, informative content at a reasonable pace (I don't care how big a guru you are, I don't ever want to see more than 2 messages a day!). Use your natural voice - people online have incredible BS detectors
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  • Profile picture of the author Zeus66
    Talk to them. Don't just hit them up for money. Engage. Interact. Spend time responding if someone asks a question - even a "stupid" one. Imagine each subscriber is a friend. Treat them like that and you will be paid back many times over in the long run. This is so common sensical, but a lot of marketers screw it all up by treating subscribers as commodities instead of people.

    John
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  • Profile picture of the author Brad Gosse
    Give people at least nine gifts for every one time you want to sell them.

    When you do sell them, only sell them products you have had a chance to review your self. If you wouldn't buy the product don't try and sell it. You will poison your list.

    Personally when I send things to my list I do it using the path of least resistance. In many cases if I'm giving away a PDF file I will attach it directly to the e-mail. This saves the users from going to my website and logging in or downloading.

    I think if your content comes from the heart and is a reflection of what you are currently learning your list will get value.

    Best of luck!
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