Email Subject Lines That Forced You To Pay Attention?

[gotmycash]

I hope this turns into a really good, long thread.

Here we go...

"Uh oh...legal issues with your site?"

Joel Comm sent me this one sometime ago.

[dave147]

Originally Posted by gotmycash

I hope this turns into a really good, long thread.

Here we go...

"Uh oh...legal issues with your site?"

Joel Comm sent me this one sometime ago.

If I got that line it would be straight to junk, but that's just me

[Hanz]

$10000000 in 10 minutes...Click here!

[butters]

The world is going to end in 2012...

[Sparhawke]

"they delayed my email...sorry!"

Also getting an honorable mention is "emerging trends" since I was reading about it not an hour before.

[Sandor Verebi]

Originally Posted by gotmycash

I hope this turns into a really good, long thread.

Here we go...

"Uh oh...legal issues with your site?"

Joel Comm sent me this one sometime ago.

Joel Comm is a smart guy, perhaps his intention was to astonish you. Did he succeed?

[jbode]

I personally don't like Joel Comm's marketing style...

there are tons of good subject lines ...it depends on the situation
more importantly your ongoing relationship with your list, most people look at the from line before the subject line

here's a few that I've use recently with good success...
"I totally hooked you up"
"expensive skill you must master (read me now)"

[DDistel]

I get so many spam e-mails a day it has to be something really interesting for me to not hit delete.

[Emersion]

Something that I think works is starting your subject line with Re:

It looks like it is a reply to an email which will cause the recipient to open it. I've never tested this but I do know that I've seen other people use this and I open it almost every time. Even "Re: (No Subject)" would probably work over a lot of other cheesy lines.

[ozduc]

" you've just made a sale"

When I get this one from a marketer and I haven't really made a sale I unsubscribe!
I don't like deceptive advertising or promotion

[JamesPenn]

If someone puts "personal" in the email subject then it normally makes me open; but if there's an unsubscribe link at the bottom then I'll be sure to use it.

Don't tell me your email is personal to me if you're blasting it out to 10k others.

I'm not sure if this will help anyone - but my best performing email subject line recently is:

No List...? No Contacts...? No Product...? No Problem! (Here's YOUR PROVEN Plan)

I think you need to identify the information your subscribers are looking for and then tailor your offers - and hence your subject lines - to suit their needs.

I came up with this subject line after surveying my subscribers and finding that the majority have:

1. No list.
2. No product.
3. No contacts.

Hope this helps.

James

[Daniel Brock]

Originally Posted by ozduc

" you've just made a sale"

When I get this one from a marketer and I haven't really made a sale I unsubscribe!
I don't like deceptive advertising or promotion

I freaking hate that email subject line.

So deceptive.

[cmaq]

I find that what gets my attention is if the subject line has something that sounds like it came from a friend... such as something as simple as Hi or Hey. Or Business Proposal, etc.

[Jason Moffatt]

If your email subject line is provocative, shocking, really freaking AWESOME, and it gets a ton of opens..

BUT...

...fails to be congruent with the body of the email, it's almost worthless. In fact, many times it's damaging.

I see so many marketers trying to get cute with their email subject lines, yet the actually email never really ties into the subject line. The reader sees right through this, and their patience wears thin, bit by bit.

Keep on sending SHOCKING subject lines, but fail to actually deliver anything remotely shocking and you'll watch your profits sink as subscribers learn to ignore you.

I think the best subject line is the one that leads a person to take action on what is in the email, not just open it up.

That said, one that I can think of that has done well for me is...

I made this video for you (firstname).

[Marhelper]

Originally Posted by Daniel Brock

I freaking hate that email subject line.

So deceptive.

Yeah, that is a B line to the unsubscribe button right there.

[vicone]

Those clever marketers who send me shocking subject lines and fail to deliver get a response via the unsubscribe link.

One subject line that I liked was about a product in the self-development area and took advantage of the spam mail we all receive by spoofing it:

"Has Your Ego Gone Limp?"

Ivan

[4freedom]

{First Name} - it's Jim w/News

[Eric Graudins]

I don't just look at the subject line - but also at who sent it.

Paul Myers or Perry Marshall could write anything as a subject line and I'd open it.

cheers,
Eric G.

[1life1fire]

You're right about that Eric... I'm not sure who Paul Myers is ... but I'll probably look him up now.... I have a folder dedicated just for Perry Marshall's emails.

Perry Marshalls last email to me was:

"Why 'free' and 'cheap' are your ENEMY, not your friend" ...

Great email!!

[Eric Graudins]

Originally Posted by 1life1fire

I'm not sure who Paul Myers is ... but I'll probably look him up now

Welcome to the Warrior forum.
If you spend a bit of time here, you're sure to come across Paul Myers.
One way or the other.

[1life1fire]

Thanks Eric - glad to be here!

[Sipboy3000]

Originally Posted by Eric Graudins

I don't just look at the subject line - but also at who sent it.

Paul Myers or Perry Marshall could write anything as a subject line and I'd open it.

cheers,
Eric G.

I second you on this one Eric.

Perry Marshall especially. Dude is razor sharp!

The better the relationship you have with your list, the higher your open rates will be.

At least that has been my experience.

Tommie

[WD Mino]

Well I won't share subjects I use with my list but here is a free one for anyone using safe lists subject line-Free Internet Marketing training. Hurry Spots Are Filling Up fast
Of course that only works if you actually have something like that to offer but you would be amazed at the response to it
-WD

[Gama Seva]

Subject lines that catches my attention are subjects with all caps prefix with the words like the following :

NEW PLR :
JV INVITE :
NEED HELP :
JUST LAUNCHED :

I don't open emails with my name on the subject line coz I know 98% of those emails are generated through AR.

Gama

[philbowman]

The 1st thing I do, is look to see who sent the email. Then I look for questions or
statements that make you want to take action.

[Troy_Phillips]

I don't look at the subject lines . I look at the from column.

Ones that get opened immediately. Not in a particular order .

Paul Myers

Don and Jeremy

Ben Settle

Travis@ bum marketing

AP Admin

Jason "Profit" Moffat

Pay Pal

Pay Dot Com

E-junkie

Out of my last one thousand emails , only those got opened .

I open my list members replies but those go to a different address .

[krishnaxz]

I get often email like this subject:

You have won $100000 million dollar. So, kindly confirm your address for received your money.

I always spam this.
_______________________________
Executive Offices in Orange County | Office Space in Orange County

[Neil Morgan]

I've been doing some testing on this lately.

Here are the last few I tested shown best to worst:

1. Did you miss it?

2. The doors are finally closing...

3. A final reminder...

4. Win this fantastic 9 DVD package!

It's worth saying that it's not all down to the subject line. Many factors determine open rate, not least things like day/time of sending, time of month, frequency of sending, past content etc.

Cheers,

Neil

[sandra.IMqueen]

In truth, the subject line doesn't always draw my attention. If it a subject line does reel me in, then who sent it, makes all the difference to whether or not I delete it.

[Venturetothetop]

I had a great response with this one, and know some other colleagues who were also on the recent marketing cruise also had great success with some like:

'Here are the pics'
'Great pictures from the cruise'

People in this era of Web 2.0 love to see pictures of people, and they love to see that people are real and that they even love to fantasize about having a similar lifestyle. Perhaps thats why the picture email works well (be sure to add good pictures, as this was the one email where I recieved the most replies, positive ones that is!)

[Patrick Mader]

Originally Posted by Daniel Brock

I freaking hate that email subject line.

So deceptive.

Sure me too...but also great marketers useing it like Jani G....

Got it last night.

[ikontent]

Some lines which caught my attention this week - especially the last one.

"Don't share this with anyone".
"Do NOT waste money on this..."
"Newbies not allowed"

And this one.

"Expensive!! Don't open if you can't afford..." - too bad, the email itself sucked..

[BIG Mike]

We do something unique...we just say what the freaking email is about, LOL.

From a personal perspective, the only thing that gets me to open commercial email is the sender's name or email address in the from column. I'm totally blind to subject lines...

[Raydal]

As usual this is the worst kind of survey to do among marketers
EXCEPT if marketers are your target audience. What people say
here wouldn't matter much because they have been saturated
with emails.

But any email subject line with the word THIS in it is quite powerful.

Also an invitation to look at a video or pictures works as well.

-Ray Edwards

[bdegrossa]

Are we talking spam, here? Or how to get your own list to open? There's a great headline tool I ran across -- I'll see if I can find it.

Becky

[jenkins]

in relation to IM style subject lines... something with 'free trial' catches me otherwise i tend to see who its from not the subject.

i have been caught a few times by those amazon order scam mails, but thats just because i buy so much on amazon i think it may actually be something relating to my order!

j

[Patrick Mader]

JaniG is useing things like "i need your paypal address..." and "YOUR AFFILIATE COMMISSION" and "Notification of Payment Received"

Seems to work...

Cheers,

Patrick

[Jay White]

Originally Posted by Raydal

As usual this is the worst kind of survey to do among marketers
EXCEPT if marketers are your target audience. What people say
here wouldn't matter much because they have been saturated
with emails.

But any email subject line with the word THIS in it is quite powerful.

Also an invitation to look at a video or pictures works as well.

-Ray Edwards

What Ray said. We have to remember that those OUTSIDE of the IM world aren't as jaded regarding email subject lines. So if you're marketing to a non-IM niche, many of the ones you roll your eyes at will get monster opens and click-thrus with a different audience.

Just my .02...

[SergeantWeb]

Frank Kern says this one has killer open rates:

"Bad News"

[Alexa Smith]

Originally Posted by ikontent

And this one.

"Expensive!! Don't open if you can't afford..."

So far, out of 40 posts in the thread, this is the only one I actually like.

[JEL0221]

:This is the perfect thread for me right now...I was brainstorming e-mail subject lines to increase my response rate for the futures trading niche

Hopefully I can piece together some good ideas from all the responses.

[Khalil Bashir]

I tend to respond to emails that are a help or solution to whatever it is I am looking to get better at online as it pertains to my business. If I am looking to better attract more prospects to my website then I might just respond to something like "a simple program to help attract more prospects to your business".

I am looking to get better at attracting visitors to my website so if I receive something like this it does not tell me directly what the program is, but it does say that it can help me so I want to know in what way can this particular program help me to increase interested prospects that come to my website.


I don't typically respond to subject lines that contain alot of hype. I just want straight solutions to the things I don't have a total answer for.

[trevor75]

Usually its is something that says FREE in the title, or $15,700.00 in 24 hours. I know 99% are full of it. However, its interesting to open them up to see how they justify their ridiculous email headlines.

[nim84]

lots of great ideas here guys ive been wanting to come up with compelling lines to generate my list so will use some ideas from this thread

cheers

[dasmoover]

Billy Mays here with another fantastic product!

[brettkbrett]

Information you've requested
"You made a Sale!"
"re: whatever subject line"
"fwd: whatever subject line"

[BillyBee]

I am so jaded that most of the subject lines mentioned so far seem very lame to me. I've seen them all a hundred times and they're almost always deceptive. They're tricks. As a result, I'm deeply cynical of any email from marketers, and I'm usually steeling myself when I begin reading.

I prefer conflict, controversy or curiosity in my headlines. Here is an example from a non-IM niche:

When is it okay to hit your kid in public?

Who wouldn't read THAT?

I also like subject lines that promise me super-useful content. Eben Pagan is great at these. I'm not even a customer for his dating products, but I stay on his list just for the subject lines.

Look at these gems:

Competition From Other Men -- How To Handle It

Five Ways to Trigger "Sexual Tension" in Women

"Lines" That Get Women to Pick YOU up

Why a Wussy Can't Attract Women

I have HUNDREDS of his subject lines in my email files. They never get old to me. Also, note the use of quote marks and the title case capitalization. I'm sure he's tested that.

I like looking at the covers of magazines like Cosmopolitan for getting subject line templates, too.

[RyanLima]

This guy is making 100k a year...Are you??

[GarryMSayer]

Email subject lines that force you to pay attention...(FAST!)



Garry.

[Lucky500]

All marketers will always tried to make a buck out of you, but when they send free information in between emails I always respect them more... such as:

"free information - keep your wallet closed" or something along those lines.