My article has good views but bad sales!

by pinks
18 replies
I just checked my stats in ezine articles.I have one article with over 9000 views.
Now I dont know if that is good.
But the problem is though I have good views for my articles,I am not doing good on the sales part.I direct the traffic to two links in the bio box of the article.The first is my squeeze page and the next is my blog.
I don't know, maybe I need some lessons in selling.
Any ideas how I can improve?
Pinky
#article #bad #good #sales #views
  • Profile picture of the author George Wright
    Hey,

    Congratulations on the views. I whish I could say the same.

    You say "Not good on the sales part." Does "Not Good" mean no sales or a few sales?

    Just curious.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author adamv
    Before anyone can give you any suggestions they're going to need a lot more info. If you're getting traffic to your site and not making sales or getting sign ups to your list it's safe to say that your site can be improved upon.

    Of course for anyone to have a look and make suggestions you'd have to be willing to reveal the niche that you're working in which is not always a good idea on a public forum filled with internet marketers.
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  • Profile picture of the author pinks
    Thanks George and adamv,
    By not good on sales I mean very few sales,and very few sign ups to my opt in per day.
    I would like to give more info about my squeeze page and website,but as you mention its not safe to do so on a public forum.
    Pinky
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    • Profile picture of the author RanD
      Originally Posted by pinks View Post

      Thanks George and adamv,
      By not good on sales I mean very few sales,and very few sign ups to my opt in per day.
      I would like to give more info about my squeeze page and website,but as you mention its not safe to do so on a public forum.
      Pinky
      Well I wouldn't be too upset if I was getting a few opt-ins every day. The fact that you are getting opt-ins at all seems like a good sign. Drive more traffic to the site and get more opt-ins to your list....and of course continue to try and figure out why sales aren't converting.
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  • Profile picture of the author RanD
    Do you sell from your blog? Any idea how much traffic is going to each site? Do you have Google Analytics installed on each site? You could use that to see how much traffic you are getting and from where and how much time people spend on your site.

    Depending on the niche and the topic of the article, people might be turned off by a squeeze page. You might need to provide more content and be a little more subtle about the sales part. People like to feel that it's their decision to buy, and don't like being forced into it.....unless they were actually searching to buy. On the other hand, if a lot of traffic is going to the blog and you don't have the option for them to buy in a side bar or something, you could be losing out there too.

    Also, do you have a way of tracking the clickthroughs to the merchant. Maybe their sales page is converting for you.
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  • Profile picture of the author mikkosant
    Make sure you keep the reader all the way to the end. In other words, you really need them to want to click the resource box. I see tons of authors writing a quality article and a sloppy resource box. I can't tell for your situation, but there are tons of leaks on those article directories.(adsense, banners, related articles, etc.) 9,000 views is awesome! Keep doing what you're doing to get those views. But, try and really Lead the reader to your resource box.
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  • Profile picture of the author FredJones
    As many said, use resource box as a way to call for further action. That is what I always do when I write articles.

    The person reading the article must know why s/he should click the link below, and that reason must be appealing.
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  • Profile picture of the author pinks
    Thanks to everyone who answered,
    I just wanted to describe how I went about with my article marketing.

    I have around 9 articles in ezine with around 14,000 views.One article in particular is getting 9000 views and is on the second page of google.

    The traffic I get to my site is mainly form the articles and a few from the search engines.I get around 30-40 visitors/day.
    The clickthorough rate of the article with 9000 views is around 6.5%.The article is around 6 months old.
    The blog that is linked to the article has quality content,a squeeze page on the blog(at the side),but people are not clicking on any ads or any links.

    With this situation I have 2 questions:

    1.Should I use some backlinking strategies to the article to get it on page 1 from page 2,like social bookmarking,or backlink packs?Right now I have just submitted the article and done absolutely no backlinking.
    2.Should I direct one link to my squeeze page and after they optin should I redirect them to the affilate product site immediately?

    I would love it if someone could critique my site and my squeeze page and tell me what I am missing in terms of copywriting.

    If my article is getting a good view,but the sales part is poor,that is quite alarming for me.Whats the point of getting on googles first page ,if I suck at selling?
    I don't know what I am doing wrong here.

    Thanks eveyone,all of you are awesome!
    Pinky
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  • Profile picture of the author marketingva
    I saw results from article marketing after a couple of years of writing and submitting articles. My results weren't a single sale or anything like that. The results were multiple clients who keep me on retainer.

    Bonnie
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  • Profile picture of the author TheRichJerksNet
    Nobody is going to be able to properly answer your question and as Adam has stated it is not a good idea to slap your info in public.

    With that said though, you should have these articles posted on your own site first and not an article directory. You should build backlinks / bookmarks to these articles on your own site. After which you want to submit them to more than 1 article directory and also build backlinks and bookmarks to the article on the article directories.

    You want most of your backlinks and bookmarks on your site though... I normally suggest the 70 / 30 rule - 70% of bookmarks and backlinks to your site and 30% to the article directories. You want your site to be seem as the authority and not the article directory, you want to use the article directory to help but not be the authority for your content.

    James
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  • Profile picture of the author Lady
    Hey Pink, once you have all the kinks sorted out would you do the rest of us warriors a favor and report your progress back here on this thread, because I am curious to know how it all turns out.
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    Best Wishes Lee

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    • Profile picture of the author RanD
      You certainly want to build the backlinks up, but you really need to figure out why people aren't clicking to buy the product once they get to your site. Maybe the ads you have turn people off. Maybe you promise more information but don't deliver on your site. If you are marketing buying keywords, squeeze pages work, but if you are marketing informational keywords the sales pitch needs to be more subtle, and probably text based. If the article was presented and informational and people are led to believe they will get more information on your site, you need to provide more information...and squeeze in the affiliate links.

      It's hard to say without knowing specific, but you don't want to post them here.
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  • Profile picture of the author sailor4528
    Hi RanD, I'm pretty new here, but one piece of advice I was given early on was 'don't give people a choice in your resource box' - they dither, click neither (hey that sounds good!). Anyway, I cut my res box links from 2 to 1. Still ain't sold anything through articles, but I will persevere as I enjoy writing them, reckon I've got original viewpoints and I believe it's a good way to generate volume (though I'm only 2 months into it). Can't find the right niche, though.

    I wish I had your level of views. The other piece of advice was change change test test. Good luck, and keep us posted!
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by sailor4528 View Post

      Hi RanD, I'm pretty new here, but one piece of advice I was given early on was 'don't give people a choice in your resource box' - they dither, click neither (hey that sounds good!). Anyway, I cut my res box links from 2 to 1. Still ain't sold anything through articles, but I will persevere as I enjoy writing them, reckon I've got original viewpoints and I believe it's a good way to generate volume (though I'm only 2 months into it). Can't find the right niche, though.

      I wish I had your level of views. The other piece of advice was change change test test. Good luck, and keep us posted!
      Whoever told you to leave out the 2nd link did not know much what they was talking about.. That 2nd link could help you a great deal, such as cross linking your related articles but there are more uses than just that.

      The thing is you make your first link compelling enough for them not to even notice the 2nd link. The 2nd link would serve as a guide to related content and if they did click on the 2nd link well you still got their attention.

      James
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    • Profile picture of the author RanD
      Originally Posted by sailor4528 View Post

      Hi RanD, I'm pretty new here, but one piece of advice I was given early on was 'don't give people a choice in your resource box' - they dither, click neither (hey that sounds good!). Anyway, I cut my res box links from 2 to 1. Still ain't sold anything through articles, but I will persevere as I enjoy writing them, reckon I've got original viewpoints and I believe it's a good way to generate volume (though I'm only 2 months into it). Can't find the right niche, though.

      I wish I had your level of views. The other piece of advice was change change test test. Good luck, and keep us posted!
      First of all, I was talking specifically about her own website. She is getting clickthroughs to the site, but not making sales, so there may be a problem with the page she is linking to that doesn't convert sales. That needs to be looked into. She also need to do some backlinking to the articles and her own site, but the extra traffic won't help if there is a conversion/clickthrough problem. Other people have already offered resource box suggestions.

      Secondly, the article directory is only a tool, and should not be relied upon as the sole source of traffic. You are trying to build back links to your site, the additional traffic is a bonus. If you are only linking one page of your site, when you could be linking three, that is a big mistake. If you are only doing short term CPA stuff, what you mentioned may be fine, but it's a bad idea for long term growth of your site.

      You have to design the resource box and the landing page(s) of your site for your intended audience.
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  • Profile picture of the author pinks
    Thank you everyone for showing me some direction,

    My style of writing the article was mainly information based.But even at my site I do offer a lot of quality information.
    From the stats I see,I think people are looking for free information.Hence they don't click on any links,since they don't really want to buy something.

    I have just have a CPA offer related to the niche at the sidebar.I promote my clickbank product only through the email list.I had put a banner for the clickbank product,but it never got clicked.

    I have yet to understand internal linking of the site.

    I must start building backlinks to my site.And I just got an idea from all the wonderful answers here.
    What I ususally do is,I do a lot of keyword search.I have 10 keyword for articles and another set of 10 keywords for my blog posts.

    What I will do is rewrite the article that is generating 9000 views,since I think that is a very good, low competition keyword and post the article on my site and see how the traffic builds up.

    I will also get backlinking packets and build backlinks to this article on my blog.
    Does that sound like a good plan?

    I will report the results once I am done with the changes.
    Pinky
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  • Profile picture of the author RanD
    That sounds like an excellent plan. Definitely do that.

    And, if that product isn't selling for you, maybe you can find another product that fits better, something that maybe solves a problem instead of providing more information. You may also want to try using adsense. It may not get you as much per click as a CPA product, but it might get you a lot more clicks overall.
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