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How does a clickbank affiliate know which product to promote?

by Ti
7 replies
I'm hoping to pick the brains of a Clickbank affiliate (Is this you?).

So what sort of criteria do you look for when thinking about promoting an eBook that is sold through Clickbank? Could you please outline some of the key things that you look for?

If I had to guess, it would be:

Price: It seems prices like 37, 47, 57 do really well
Affiliate %: It seems (for obvious reasons) that the higher the % is for the affiliate, the more likely they will promote it
Landing Page: I would guess the landing page has to be nice, but the word "nice" isn't very descriptive. What specifically would you look for?

So you, being a Clickbank affiliate, look for what in considering promoting a new eBook?

Thanks in advance
#affiliate #clickbank #product #promote
  • Profile picture of the author DrGUID
    I'm not a clickbank affiliate, but I've marketed software via RegNow. I look for a product I can review, because writing a review of X is a great technique.

    The biggest problem I had was finding a good product amongst all the junk. I wasn't worried about lack of previous sales. Actually, if affiliate% is >50% I get very suspicious - if a product is so great why would the author want to give most of their revenue to someone else?
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  • Profile picture of the author Ti
    Interesting comment about the >50%. I set mine to 75% simply because it looked like that is what a lot of successful CB eBooks were at. Since this is my first eBook, I'm really trying to use this as a learning example from which to make many more, so with that said, I'm OK with potentially taking a profit hit to start things out if it means I'll end up learning in the process.
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    Affiliates Wanted --> http://Pwnboxer.com <-- Promote to your MMORPG/World of Warcraft Niche
    Insanely Popular Software Lets You Play 5x WoW+ On 1 PC - 100% Legit Bliz Approves Multiboxing
    Current Affiliate Stats: June 4th 2011: EPC = $3.50, Conversions = 10.2%, $23.50/sale

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  • Profile picture of the author Ti
    By the way, I just checked your pitch page, I myself personally had 4 severe cases of RSI at the same time. Believe me, it sucked. I had it on my neck, my eyes (yup, eyes!), lower back, and wrists. Everything was inflamed, fluid was building up, a big yuck. It sucks, believe me! I took a 2 year vacation and that cleared it up nicely.
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    Affiliates Wanted --> http://Pwnboxer.com <-- Promote to your MMORPG/World of Warcraft Niche
    Insanely Popular Software Lets You Play 5x WoW+ On 1 PC - 100% Legit Bliz Approves Multiboxing
    Current Affiliate Stats: June 4th 2011: EPC = $3.50, Conversions = 10.2%, $23.50/sale

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  • Profile picture of the author Alexa Smith
    Banned
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    • Profile picture of the author thebarksmeow
      Originally Posted by Alexa Smith View Post

      It always interests me how different people always have such different views on this subject!

      I suspect that asking this question of "Clickbank affiliates" in general (as, for example, in a forum) and asking the same question only of "successful Clickbank affiliates" (if you can identify them!) will give hugely differing answers!

      Here are my own criteria that seem to work for me - for what they're worth ... (and these are more or less the order in which I look at them, too, I think) ...

      1. Has to be a niche in which the prospective customers are not already Clickbank affiliates themselves (obviously! - otherwise how can you earn an affiliate commission on a sale to them?!) - so for me that completely excludes the "IM advice" and "make money online" niches.

      2. No leaks on the sales page: (no opt-in etc.)

      3. No ridiculous hype or deceptive tactics on the sales page (nothing obviously non-FTC-compliant, no phony urgency/scarcity, nothing clearly deceptive/dishonest, no credibility-losing claims, no income-claims, no cancer-curing claims).

      4. No pop-ups/discounts.

      5. Gravity not too high (over 30 puts me off a bit; over 60 puts me off a bit more; over 100 I won't consider at the moment).

      6. Sales-page looks to me as if it will convert my traffic well (obviously subjective and not entirely reliable, but as a copywriter I like to think I can guess pretty well, and I can tell whether it's "professional copy" or "home-made copy" - and I don't care about anyone else's traffic so "overall conversion rates" aren't relevant to me, not that they're available anyway).

      7. Good product (I don't promote anything without seeing and assessing it myself, obviously)

      8. Good vendor reputation/attitude/behaviour (I'll contact them first, one way or another, and if I don't get a reply I won't promote their product, because I can imagine what their after-sales behaviour will be like if they won't even reply to a prospective business associate).

      9. Reasonably high earnings per sale (75% of small amount, 60% of medium amount, 50% of larger amount etc.) - I slightly prefer more expensive products around $100 when I can find them, because I think they're easier for me to sell than cheaper ones (really).

      10. Has to be something I can write about (I'm an article marketer) - for me, that probably excludes anything terribly technical.

      The things I don't really care about, which I recognise that some affiliates do, are (i) "% rfd", and (ii) affiliate gimmicks (banners/articles etc) offered by the vendor (which I'm probably not going to use anyway).

      In my first 4 or 5 months as a Clickbank affiliate, I earned very, very little. The two things that made a huge and dramatic difference to my income were (a) not touching anything with a vendor's opt-in on the sales-page, and (b) staying away from really high gravity products. I changed just those two things and suddenly I was making a living, and have been ever since.
      I definately agree with everything you said. Excellent post. To me, the vendor's sales page is more important than anything else.
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  • Profile picture of the author sraamin
    Thanks, a nice tute.
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  • Profile picture of the author mlord10
    The key to Clickbank success IS picking the right products to promote. With that said, here is a very brief outline of how I choose products.

    1. I like to see a product with a gravity of between 40-120. I know that some people prefer higher, and some prefer lower. I am not saying this is the only way, it is simply what has worked for me.

    2. I like to see a high commission % (between 60-75%). I do not want to waste my time promoting products with a low commission when there is likely an equal quality product with a higher commission % in the same niche.

    3. Sales page. As Alexa says it is very important that the sales page not have any leaks to other pages. I want the least amount of obstacles between a visitor and the buy now button!

    4. Do not pick niches with crazy high competition. I know a lot of people disagree in this as well. What I am really trying to say is that to compete in these niches, you need to formulate a plan that markets specifically to a "sub-niche" of a bigger niche. For instance, If I was going to sell a muscle building product, I would narrow my target audience (and thus my competition) by targeted specifically college athletes, or something to that effect.

    5. No gimmick products. Any shady product is likely going to have a high refund rate, so why even bother?
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