How I Finally Got A Local Biz Client On Our $10,000 SEO Package
There was a pretty popular thread a month or two ago about selling Internet marketing services to offline local businesses.
EDIT - HERE'S THE URL: http://www.warriorforum.com/main-int...hlight=Offline
As a link building service, we get several local companies who've "read some place or another that you need backlinks", and of course we work with them just as we would anyone else.
Most local business owners don't know a whole lot about the Internet, and by now, most of them have dropped a TON of money into failed campaigns.
Getting a local business owner to buy anything they haven't decided on their own to purchase is... in my opinion, a little bit difficult.
So, we have this local windshield/auto glass repair client. The guy owns over 10 shops in Texas, so he's making good money, and obviously doing well with other advertising outside the Internet.
Up until 3 weeks ago, he was happy just paying our $65/month for links... and hanging on to #7- #10 spots in the SERPs.
Anyways, I had been reading a thread on Warrior Forum about increasing the ROI of the client instead of just performing a task, and I went over to Craigslist and threw up a fun little ad in the cars/trucks and service section.
Here's the ad:
Hi, my name's John and I fix cracked windshields cheaper than anyone else.
If I can't fix your windshield in under 20 minutes AT YOUR PLACE, I'll let you throw a rock at mine!
Give me a call, mention "Internet Ad", and I'll do the whole thing for $60.
Apparently quite a few people called up and mentioned "Internet Ad" because the client called me wanting to do more. A lot more.
So, I reminded him about the service I'd been trying to explain for the last 3 months, and we had the paperwork done and payment processed the same day.
Anyways, I'm sure this could have gone the wrong way... or that it might not work every time for every client. But my take away from the whole situation is that none of these local business guys give a crap about the Internet until it's making them a boatload of money.
Just something to think about.
EDIT - HERE'S THE URL: http://www.warriorforum.com/main-int...hlight=Offline
As a link building service, we get several local companies who've "read some place or another that you need backlinks", and of course we work with them just as we would anyone else.
Most local business owners don't know a whole lot about the Internet, and by now, most of them have dropped a TON of money into failed campaigns.
Getting a local business owner to buy anything they haven't decided on their own to purchase is... in my opinion, a little bit difficult.
So, we have this local windshield/auto glass repair client. The guy owns over 10 shops in Texas, so he's making good money, and obviously doing well with other advertising outside the Internet.
Up until 3 weeks ago, he was happy just paying our $65/month for links... and hanging on to #7- #10 spots in the SERPs.
Anyways, I had been reading a thread on Warrior Forum about increasing the ROI of the client instead of just performing a task, and I went over to Craigslist and threw up a fun little ad in the cars/trucks and service section.
Here's the ad:
Hi, my name's John and I fix cracked windshields cheaper than anyone else.
If I can't fix your windshield in under 20 minutes AT YOUR PLACE, I'll let you throw a rock at mine!
Give me a call, mention "Internet Ad", and I'll do the whole thing for $60.
Apparently quite a few people called up and mentioned "Internet Ad" because the client called me wanting to do more. A lot more.
So, I reminded him about the service I'd been trying to explain for the last 3 months, and we had the paperwork done and payment processed the same day.
Anyways, I'm sure this could have gone the wrong way... or that it might not work every time for every client. But my take away from the whole situation is that none of these local business guys give a crap about the Internet until it's making them a boatload of money.
Just something to think about.
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