I am looking to build a list in the diet niche. I would like to do that with adwords. I have compiled a free report, which I think (hope) is pretty damn good. I have bought a domain and built a squeeze page. I have done some small time testing (a few ezine articles) and my subscriber rate is hovering at around 35% which I believe is pretty good.
I now need to take it to the next level with adwords.
I am thinking the content network as the search network is far too expensive for diet related keywords.
1. Should I use the site target tool?
2. Do I just dump a bunch of keywords into a group? Or should I keep them tightly grouped as you would the search network?
Any advice would be greatly appreciated.