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Email Copywriting and Autoresponder Sequences

by Shaun Lee
11 replies
Assuming I have 3 emails in my sequence, all of them intends to ask the reader to buy something.

So what if this reader bought the product at Mail 2? When he receives Mail 3, wouldn't he feel strange?
#autoresponder #copywriting #email #sequences
  • Profile picture of the author Shaun Lee
    Anyone that knows anything?
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    • Profile picture of the author Jeff Henshaw
      Once he or she has bought, then they are more valuable than your subscribers who have not yet bought, so move them to your 'customer list'.

      Jeff.
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  • Profile picture of the author Dan Bainbridge
    Could always put a larger gap between the offer based emails - like weeks, or a month to hopefully avoid this.

    I don't like doing this though and prefer to offer big discounts as actual one offs seasonally - i.e. a real time campaign over thanksgiving for a weekend sale
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  • Profile picture of the author Jacer
    If you use Aweber, simply add an automation rule. You have the regular opt-in list, and when they buy, have them opt into the buyer list. Aweber automatically removes them from the regular list. Works great.
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  • Profile picture of the author Shaun Lee
    How do I know (or how does AWeber) know which subscriber bought the product?
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  • Profile picture of the author Shaun Lee
    Pushing to the Top.
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  • Profile picture of the author JamesPenn
    If you're using Aweber then do this...

    Set up two lists. One called "yourproductprospects". One called "yourproductcustomers". Or something like that.

    When someone purchases your product, encourage them to opt-in to your customers list.

    In your Aweber control panel select your prospects list and then click "List Settings" and then "Automation".

    Set up a new rule like this:

    "Unsubscribe from list yourproductprospects when lead subscribes to yourproductcustomers"

    This will be slightly different dpending what auto-responder you are using - but it should be something like this.

    James
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    • Profile picture of the author Mark Blaze
      Originally Posted by JamesPenn View Post

      If you're using Aweber then do this...

      Set up two lists. One called "yourproductprospects". One called "yourproductcustomers". Or something like that.

      When someone purchases your product, encourage them to opt-in to your customers list.

      In your Aweber control panel select your prospects list and then click "List Settings" and then "Automation".

      Set up a new rule like this:

      "Unsubscribe from list yourproductprospects when lead subscribes to yourproductcustomers"

      This will be slightly different dpending what auto-responder you are using - but it should be something like this.

      James
      Instead of using the words 'prospect' and 'customer' i would suggest you use 'one' and 'two' or something similar and keep a note of which is which, simply because the people you send the email out to can see what the list is called and if i was told i was on a 'prospect' list to be sold to the i really wouldn't be too interested in continuing to be on it!

      Mark Blaze
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  • Profile picture of the author Shaun Lee
    Oh wait, what if I'm promoting AFFILIATE offers?

    And yes, 3 emails is just an example. :p
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