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how many daily *exact* searches is YOUR minimum to go after a KW?

by VeitSchenk
6 replies
when I started out I was glad to find daily exact searches of around 30, now that I've played around with KW research for a while, I can find plenty with around 200 daily exact matches.

so, my question is: what do YOU consider a good level of traffic for a KW?

(oh, btw, tip: you can convert almost any KW that includes 'FREE' into a buyer.... I have yet to find a phrase where the searcher wasn't ultimately willing to pay for something. Usually NOT the thing they want for free, but something related)

Cheers

Veit
#daily #exact #minimum #searches
  • Profile picture of the author adamv
    I don't have a minimum that is set in stone. It varies greatly depending on the competition. I'll go for a term that gets very few searches if there is almost zero competition and I can rank number one with nothing more than some social bookmarking and an rss feed submission.

    If there is more competition for a keyword, it better have enough searches to make the effort to rank well worthwhile.
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  • Profile picture of the author Ruth P
    I am the same, it all 'depends' on a number of circumstances. Competition is a huge factor, and it also depends whether I want a micro site or a more authoritative site. Finding plenty of good keywords with 200 daily searches sounds good to me, but often I go lower than that since I just can't find competition low enough. I would try to stay above 2,500 a month though, for domains, but I will go much lower for blog posts/ articles etc.
    ~Ruth
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  • Profile picture of the author Mark Hess
    In every niche I'm involved in, I don't have a minimum, I just keep hammering out content.

    content....content....content

    Like my favorite SEO/Link Building guy Kurt says: "40-60% of all SE searches are "unique", meaning they are longer, obscure, one of a kind keyword phrases. Someone will type in certain keywords and there are NO sites with an exact match, and the engines scramble to find results for these keywords."

    Whether you personally believe this or not I will tell you that this philosophy has gotten me more traffic than if I conformed to the strict guidelines taught in traditional keyword research.
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  • Profile picture of the author Jacer
    If it is a new niche for me, atleast 100 searches per day. Once I know the metrics I search for KW below that.
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  • Profile picture of the author jasonmorgan
    I look at competition vs. daily search

    I prefer search terms with a larger volume of search traffic. I'm generally not interested in hammering a site into the #1 position, I'm aiming for top 5.

    With a search term that averages around 2k or greater searchers a day I know my site can pull in a respectable amount of traffic if it's in the top 5 results and depending on how well I've done my job, long-tail searches should be increasing my overall traffic numbers.

    Aside from that, if I stumble on a keyword that has a lower amount of search traffic but also has little competition I'll consider it if I think that niche has sales potential. I'll throw down the $2.99 for a domain if I think I can build a site that will generate a passive income.
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  • Profile picture of the author Zeus66
    It depends on the goal for that article or web page. If the keyword has low competition and advertisers are spending a lot of money for clicks, I'll go pretty low. Maybe 1,000 monthly searches as a minimum. For some of those KW's, you can rank #1 with nothing more than a handful of quick backlinks and good on-page SEO. Your time investment is minimal.

    I like Mark's notion of content content content, too. Cast a wide net and the traffic starts ramping up even without regard to specific keywords that you've spent time researching.

    John
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