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Old 10-07-2008, 12:07 PM   #1
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Default Need a top tier copywriter

As the title says, I'm looking for a very accomplished copywriter for a corporate gig. It would probably start out with 20-30 pages and could turn into a regular monthly thing.

This isn't generating articles for directory submission, so your work will need to be polished and professional. You'll need to be able to take some direction in terms of 'tone', dos and don'ts, etc. You'll need to be creative as well. Any experience in the food industry would be tremendously beneficial.

If you know someone that is heads above the crowd that might not see this, please ping them or let me know how to get a hold of them.

Quality is the name of the game.

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Old 10-07-2008, 06:44 PM   #2
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Default Re: Need a top tier copywriter

*bump*

Still looking. None of the best writers want the opportunity to showcase their work for a household brand name?

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Old 10-07-2008, 07:06 PM   #3
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Default Re: Need a top tier copywriter

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Originally Posted by Ben Roy View Post
*bump*

Still looking. None of the best writers want the opportunity to showcase their work for a household brand name?
You do realize that a top class A copywriter will cost you AT LEAST $3,000 per gig don't you?

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Old 10-07-2008, 07:09 PM   #4
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Default Re: Need a top tier copywriter

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Originally Posted by Daniel Molano View Post
You do realize that a top class A copywriter will cost you AT LEAST $3,000 per gig don't you?
Well, that seems like an arbitrary amount, but do YOU realize that websites for large companies often have costs in the hundreds of thousands of dollar?

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Old 10-07-2008, 07:11 PM   #5
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Default Re: Need a top tier copywriter

Do you have a budget that you are hoping to stick to? Because I have to say that I am extremely interested in the opportunity so far, but knowing the budget, the hoped for turnaround time, etc. would also help me decide whether or not I'd be able to take on the project (or know of anybody to reccommend). These details will also help you get more responses

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Old 10-07-2008, 07:15 PM   #6
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Default Re: Need a top tier copywriter

Ben, I've been writing for over 30 years, but with such little info, I wouldn't
even waste my time inquiring and no respectable writer worth his salt would
either.

If you want somebody serious about their profession, you need to give
specific details on exactly what will be required and what your budget is.

If you want professional, then that starts with YOUR presentation of the
requirements.

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Old 10-07-2008, 07:42 PM   #7
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Default Re: Need a top tier copywriter

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Originally Posted by Ben Roy View Post
Well, that seems like an arbitrary amount, but do YOU realize that websites for large companies often have costs in the hundreds of thousands of dollar?
Yes that is an arbitrary amount, top in the industry don't go below $15,000. But you could get hold of a Class A for around $6,000.

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Old 10-07-2008, 07:45 PM   #8
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Default Re: Need a top tier copywriter

Quote:
Originally Posted by Steven Wagenheim View Post
Ben, I've been writing for over 30 years, but with such little info, I wouldn't
even waste my time inquiring and no respectable writer worth his salt would
either.

If you want somebody serious about their profession, you need to give
specific details on exactly what will be required and what your budget is.

If you want professional, then that starts with YOUR presentation of the
requirements.
Fair enough. The budget isn't set, and if it was I wouldn't be able to disclose it.

The exact scope of the work isn't defined yet either, which is why the original request was rather vague. It's pretty open ended, but not in the bad way - we'd start with an initial engagement and it could potentially continue indefinitely.

Primarily the work would be focused around creating content for targeted landing pages, both for organic search traffic as well as paid advertising. Unlike most of what goes on in this business, it would NOT include any sales pages, hard selling, etc, etc. This is much more about brand building, consumer awareness, driving raw traffic, and very gentle funneling of visitors to particular offers.

It could branch into press releases, but doesn't have to. It might get into some more standard blogging/article marketing, but doesn't have to.

The most important aspect is the ability to be creative and think outside the box while still staying true to the brand 'tone' and message.

---
Oh, and Steven I'm pretty sure that you wouldn't be responding to this with interest in doing the writing no matter what. I've heard you say multiple times that you don't do any writing for other people any more.

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Old 10-07-2008, 07:47 PM   #9
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Default Re: Need a top tier copywriter

Quote:
Originally Posted by Ben Roy View Post
---
Oh, and Steven I'm pretty sure that you wouldn't be responding to this with interest in doing the writing no matter what. I've heard you say multiple times that you don't do any writing for other people any more.
Because most people wouldn't pay my rates. But if the money is right, I'd
consider it.

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Old 10-07-2008, 07:55 PM   #10
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Default Re: Need a top tier copywriter

hehe... Ben, is it possible that you need a writer and not a copywriter?

the word copywriter is used specifically for someone writing sales letters, when you mention article directories, well, it looks like you are looking for a writer...

For a well written sales letter, $3K is standard... I like the style of Erik Louviere, now he is beyond copywriting for what I heard... but maybe he has someone.

For a good writer... why don't you contact Tiffany? the one of the 30 days article challenge? She might have someone.

mmm it's getting late... this was fun, but better get ready. I have a visit...

Ahhh... we were writing at the same time... so you need a writer.

RDG

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Old 10-07-2008, 08:09 PM   #11
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Default Re: Need a top tier copywriter

Actually top in the industry is double that or more. Let's say $25k to $35k.



Quote:
Originally Posted by Daniel Molano View Post
Yes that is an arbitrary amount, top in the industry don't go below $15,000. But you could get hold of a Class A for around $6,000.

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Old 10-07-2008, 08:19 PM   #12
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Default Re: Need a top tier copywriter

Just a point of general information:

In this small segment of commerce (IM) the term "copywriter" is generally understood to be a "writer of salespages".

In the world at large a "copywriter" is a person that writes many types of marketing related communications. Only a few write "Direct Response Copy" which is what an IM copywriter does.

In the advertising business material similar to what we call "articles" is actually written by--of all people--copywriters.

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Old 10-07-2008, 09:22 PM   #13
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Default Re: Need a top tier copywriter

You may not disclose the project budget but I think it would be common sense to tell the copywriters you want to work with how much money you're willing to pay.

You have to understand that professional copywriters get emails quite regularly with people looking for a "top tier" or "A level" copywriter and then find out the person is only willing to pay chump change or a percentage of sales or some other newbie rate.

Without telling copywriters what you're willing to pay it's very hard for them to take you seriously.

Kindest regards,
Andrew Cavanagh

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Old 10-07-2008, 09:42 PM   #14
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Default Re: Need a top tier copywriter

Quote:
Originally Posted by AndrewCavanagh View Post
You may not disclose the project budget but I think it would be common sense to tell the copywriters you want to work with how much money you're willing to pay.

You have to understand that professional copywriters get emails quite regularly with people looking for a "top tier" or "A level" copywriter and then find out the person is only willing to pay chump change or a percentage of sales or some other newbie rate.

Without telling copywriters what you're willing to pay it's very hard for them to take you seriously.

Kindest regards,
Andrew Cavanagh
Right, I understand that. I've tried to communicate that this is not one of those "I need the best writer EVER and I'm willing to pay up to THREE dollars per 500 words written" situations.

From my years in sales I remember that my number one goal as a vendor was to get the client to tell me what their budget was - miraculously, the price of the services being discussed always inflates to be pretty much in line with what is available.

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Old 10-08-2008, 02:13 PM   #15
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Default Re: Need a top tier copywriter

Quote:
Originally Posted by Elmer Hurlstone View Post
Just a point of general information:

In this small segment of commerce (IM) the term "copywriter" is generally understood to be a "writer of salespages".

In the world at large a "copywriter" is a person that writes many types of marketing related communications. Only a few write "Direct Response Copy" which is what an IM copywriter does.

In the advertising business material similar to what we call "articles" is actually written by--of all people--copywriters.

Elmer
Thanks for the information Elmer, really appreciate it.

One day I was in Spain and they told me a very interesting tail about how people from Spain and Chile used the same words for very different purposes... it was a joke about the word "pico", what the dictionary translates as "beak", and a Chilean lady getting very offended.

Bottom line... be careful about the way you use that word in Chile, and use the words to help real communication when you are in a specific community.

RDG

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