Fascinating viral marketing example... (Plus how to get free publicity!)
Not only did this company develop an iPhone app with a built-in viral factor, they're also getting press from big news outlets like Time. Awesome.
Here's the short story of what the app does (the news articles say it's great for cheaters!)"
They say it's a coincidence that it's called TigerText, but methinks that name is part of the reason they're getting free press.
Here's the built-in viral factor:
See how that works? Anyone wanting to read your messages needs to use the app.
It's like Adobe and their PDF files. They first got organizations like the US gov't to convert their files into PDF. Then everyone else had to download Adobe Acrobat readers to read those PDFs. That's the type of thing that goes viral naturally.
Here's the full story:
TigerText: An iPhone App for Cheating Spouses - TIME
cheers,
Becky
Here's the short story of what the app does (the news articles say it's great for cheaters!)"
| Called, coincidentally enough, TigerText, it allows users to set a time limit on how long a text that they send will hang around after it has been read. When that lifespan has been exceeded, the message will disappear, say the developers, from the recipient's phone, the sender's phone and any servers. The message cannot be forwarded anywhere, stored anywhere or sold to any tabloids for an undisclosed sum. |
They say it's a coincidence that it's called TigerText, but methinks that name is part of the reason they're getting free press.
Here's the built-in viral factor:
| It works like this: when, say, a prominent Southern politician sends his mistress an iPhone message via TigerText, the mistress will be prompted to install the app. When she has done this, she can read the message, but she can't keep it. |
It's like Adobe and their PDF files. They first got organizations like the US gov't to convert their files into PDF. Then everyone else had to download Adobe Acrobat readers to read those PDFs. That's the type of thing that goes viral naturally.
Here's the full story:
TigerText: An iPhone App for Cheating Spouses - TIME
cheers,
Becky