Suffering from Information Overload and willing to pay a mentor

24 replies
Hey folks...thanks in advance for reading this post. I'll get right down to it.

I started my internet marketing career on November 12, 2009. I still work a full time job that gets 45 hours a week from me. I can't stand this job! I have come to realize that the internet can provide me with an opportunity to work for myself. The internet has been a passion of mine for a long time. I thought it would be smart to create an online business where I manage only one person every day--myself.

I began with Jackie Lee's Squidoo Christmas Cash Blueprint and started creating Squidoo lenses that were mostly 'single product' specific. I purchased Market Samurai for my keyword research along with using Google Keywords. I have created 11 lenses so far. Of the 11, I have made only one sale. That product was returned. Sale negated. I have since read that Google isn't a big fan of Squidoo like it was some years ago. I don't plan on stopping creating lenses but the ones I currently have don't seem to be performing optimally. I think my content is good, but I don't know any better.

I am an affiliate for a clickbank product that had produced 2 sales, one od which was returned. I market the product in forums where the people who would benefit most from the product congregate.

I have written 8 ezine articles on the various topics/products that I either have lenses for or am a clickbank affiliate for. I have gotten about 450 views on all of the articles with a URL click rate of 15%.

I subscribe to Angela's backlinks, and I understand that I need to do a lot of backlinking in improve my search engine results. The strange thing is, I have some lenses that seem to rank well for certain keywords, and they have zero backlinks.

I became a member of the War Room upon the advice of just about everyone here in this forum--and the information seems overwhelming! I am willing to learn and put in the work. Outside of Market Samurai, Angelas Backlinks, and joining the War Room, I have spent not a dollar more.

I am willing to pay someone to mentor me, answer specific questions I have regarding my current 'goings on', if someone would be willing to do so. There is so much information here, especially regarding creating products to sell (not necessarily becoming an affiliate FOR those products) but being new I suppose I don't yet know any better.

My path was to create about 100 lenses, keyword optimized, based on Jackie's blueprint. Low competition, high search volume, etc. etc. My fear (through reading about how Google treats Squidoo like spam these days) is that the 100 lens path might not be the most beneficial idea. Judging from the lack of anything substantial coming from the lenses I currently have, I am having trouble finding direction.

Thanks for listening and hopefully someone is willing to take me under there wing and lend a hand!
#information #mentor #overload #pay #suffering
  • Profile picture of the author Steven Wagenheim
    Regardless of who you choose, the main thing you will need to work on is
    a real business plan. What you have now is not a real business plan.

    I recommend Bev Clement to get you started in this area.

    Then, after you've done that, take it from there to learn about product
    creation, marketing and so on.

    One step at a time.
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  • Profile picture of the author FastLearner
    I understand you perfectly. At the beginning it's so much overwhelming!!

    I agree about the "one thing at a time" quote from another member. It's also all about systems, effective time management and choosing the right products, services and mentors to learn from.

    Of course I've got a mentor, because it is essential for me, I wanted to learn from someone who is highly successful, friendly, creative, willing to share and who learns new things all the time to improve, so that I get the best value all the time.

    He is quite well-known here in the forum...
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  • Profile picture of the author Loren Woirhaye
    I can help you out. I'm an expert a lot of skills that drive
    most beginners crazy. Give me a call.
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  • Profile picture of the author Brendon Zahrndt
    You said it best Steve. It isn't a plan at all. That is what I need the most work on at this point...a real business plan. Thank you for the initial advice.
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  • Profile picture of the author gjabiz
    First off, the obvious.

    If you don't change direction soon, you're going to get where you are headed. And right now, what you are doing isn't working. So much effort for such dismal results.

    See, the very first thing, what I call SQUARE ONE, is to identify where you are going, what you want, and ONLY then can you put together a plan or roadmap that gives you step by step directions to get there.

    I'm revising a work called BEFORE YOU BUY ANYTHING, it is FREE, always has been, always will be. The NEW edition will be out Mar. 15. HOWEVER, I think YOU could benefit from a quick read through the old edtion.

    Give it 15 minutes, you'll get the point early on. Here is a link to a direct download:

    http://www.angelfire.com/biz/gjbiz/byba07.pdf

    The thing that is still true today, as it was back in 97, is, the biggest opportunity on the Internet is the OPPORTUNITY to WASTE a LOT OF TIME.

    Use the triad of Focus, Foundation and Framework on which to build your future.

    Good luck.

    gjabiz
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  • Profile picture of the author CurtisN
    Congrats on not spending too much. Over-spending is a mistake most newbies (the ones that aren't broke) make.

    Now, I would hold off on buying anything until you have a solid business plan like Steven said. I wouldn't even pay for an autoresponder service, domains, or hosting until you know what you're doing. Until you do, any time and money you spend will most likely be wasted.

    Good luck,
    Curtis
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author Brendon Zahrndt
    All of this information is just what I need. I can't thank you enough. Time to create a mindmap. If anyone else can add anything of value, I am sure I could use it.
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    • Profile picture of the author clint48
      It's good that you want to start a business on the Internet, people are losing jobs every day in this recession, so it is nice to have something to fall back on. I would like to help you and I am well qualified to do so, but I have taken on much more than I can handle right now.

      I would like for you to talk to one of the Warriors here, Tiffany Dow, she has done a lot of work with Squidoo and since you have started in that area I think she could give you some excellent guidance.

      Clint
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  • Profile picture of the author entrepreneurjay
    I can help you out too let me know if you need a hand with something.
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    • Profile picture of the author Tasso Pepi
      Hey...

      In my early days i spent a lot of time on forums and buying heaps of information products, some which were great and some which were not so great..

      Have you thought of joining a membership site?
      There are a few good ones around, I could point you to 3-4 that i am a member at and you could choose one...

      I think a mentor is a great idea though, I found they hold you accountable, just like a boss. I find that my mind can wonder and I can be very easily distracted by the online surfing temptations..

      But once i got a mentor i learnt to focus and lay out a plan, to be accountable for my actions..
      To lay a business plan out..
      weekly
      Monthly
      Half Yearly
      Yearly Goals....

      This helps me stay on track now and my business never looked back.

      I think you will get some great mentors here on the forum....

      or if you need any advice give me a buzz....

      Good Luck

      Tas
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    • Profile picture of the author armadin
      Hey there mate

      First of all, you might get a wealth of information from a mentor for sure but if you are patient and willing to follow guidelines exactly as they are, I wholeheartedly recommend that you do the 30 day challenge at

      www(dot)thirtydaychallenge(dot)com

      In August they do a live IM challenge all month long but all the videos from last year are up and things are done so orderly that all you have to do is just follow the material step by step. So really, head on over there and get cracking

      This is well worth it and did I mention it's free , well besides getting your own hosting and domain but you know that already.

      I myself have a lot of technical knowledge but am pretty much new to IM, the 30 day challenge has put so much order in my thinking and now I am again at the point where I am taking information in without getting bogged down or concerned.

      Enjoy.
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  • Profile picture of the author jeffreys
    Hi dhigler,

    Don't simply grab a mentor. You waste money. Some mentors are totally crab. To be honest, you must redefine your goal, your skill and direction you want to go. Some people like to sell digital products, some people go for MLM business, some people go for affiliate reviews, blah,blah,blah

    The point here is take a hard look at yourself,then decide what which direction you want to go..

    Hope this helps.
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  • Profile picture of the author valerieSONORA
    I sympathize with information overload. It's terribly confusing. I've been swamped with information overload not knowing which way to go so I know exactly how you feel.

    There are a few areas I could give pointers/tips on, if you need it sometime just let me know.
    Signature

    siggy taking a break...

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    • Profile picture of the author Nightengale
      I, too, sympathize with information overlaod. You make NO progress without a plan and FOCUS. Until you find a real Internet marketing plan and something to sell (and somebody to sell it to), you're just spinning your wheels.

      Creating Squidoo lenses is NOT a marketing plan. It's just a marketing METHOD.

      First, look at the big picture and go through these steps:

      1. Pick a product or a service
      2. Decide whether you'll sell your OWN product or service or someone else's (as an affiliate)
      3. Define WHO will buy your product or service (Hint: "Everybody" is the wrong answer.)

      Once you've done that, Internet marketing is made up of just three ingredients:

      1. Product/Service
      2. Sales Page
      3. Traffic

      That's the basic gist of it. All of the hulabaloo boils down to just those three ingredients: driving qualified traffic to a sales page for a particular product or service. It really IS that simple and don't let anyone tell you otherwise.

      Where it gets sticky is 1) getting a sales page that converts and 2) getting traffic to that page.

      You can write your own sales page or hire it out. (If you're selling something as an affiliate, you'll be provided with the sales page.)

      Driving traffic is what's time-consuming!

      You can use:

      1. Articles
      2. Social Media (Squidoo falls into this category)
      3. Audio (on your site)
      4. Video
      5. E-zines (follow-up)

      Etc.

      There's a ton of info here on generating traffic so just do a search. Right now, I'm just trying to give you the broad picture.

      Also, a lot of smart marketers follow the two-step marketing cycle:

      1. Build a list: get an interested prospect to opt into your list and send them regular e-mails, e-zines, audios, videos, etc. (Your initial goal is NOT to make the sale. Your ONLY goal here is just to get them to opt into your list.)

      2. Sell 'em.

      But you generally can't sell to them until you've built a relationship with them and established credibility and authority with them. You do this by sending them solid, FREE information on your topic. This can be done via e-mail (e-zine), audios (or teleseminars) and video.

      This may sound simplistic, but this is the framework of your entire business. And the frame of your business SHOULD be simple.

      Go back to the drawing board and decide what you want to sell. Products or services? Your own or someone else's?

      If you're having trouble deciding what to sell, think about what you're good at or have specialized knowledge of. Or just what you like and are passionate about. Then go from there.

      Remember, Squidoo lenses (or article marketing or PPC ads or whatever) are just a marketing METHOD -- a way to generate traffic. They're NOT a business in and of themselves.

      Hope this helps!

      Michelle
      Signature
      "You can't market here. This is a marketing discussion forum!"
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  •  
     
    I'd build a real business plan (like what Steven said) from the ground up.
     
    Building plans from the ground up = I'd know which stuff to do and when to do it and why it must be done. I prefer having full control over my financial stability while being fully accountable/responsible for everything that happens to my business (and in turn to my financial stability since I rely on myself with my businesses for my financial stability).
     
    I'd then attach marketing (online with supporting offline marketing) and growth plus expansion (sustainability and scalability) action plan sections, also built from the ground up, to my business plan.
     
    I can create a business plan in different ways. I could:
     
    (1) pick 10 "successful" businesses operating in an industry I'm interested in, pick 5 which I think would interest me topic/profit-wise, choose 3 most related to what I can do and offer, study their groundwork plans, add or remove or improve stuff (whichever's applicable) then collate everything in a business plan (my business plan); or


    (2) study different markets and their demands, identify competition and profitability, determine marketability and scalability then choose which markets interest me topic/profit-wise and which would most benefit from what I can offer so I could zone in on that set of markets, choose which psychograph subsets interest me topic/profit-wise from those markets to zone in on (psychograph subsets must be groups of people who I can most relate to and would most benefit from what I can offer) and which of their demands are most profitable, most marketable and most scalable with the least possible financial, time and other non-financial investment.

    I prefer option 2.
     
    I'd then implement all action plans from the top down.


    Implementing plans from the top down = selecting the right person, working with this person to build trust and friendship, training this person to become capable of: (1) doing what I'd do for the best of my business, (2) selecting the right people capable of doing things for the best of my business, (3) training them properly and (4) making them do what they do best, being fully responsible for making this person "happy" enough to consistently do (properly of course) what I'm supposed to do, and being fully responsible for ensuring that this person stays "happy" while selecting the right people and making sure that these people are "happy" while doing what they do best.
     
    Next, I'd monitor results and overall performance of each campaign along with the person described above.
     
    At this point, I'd of course learn from my mistakes, analyze results, improve or change or stick with my plans (whichever's most necessary) then inform the person described above about changes or additions or retained stuff then ask this person to implement those things for me (of course for the good of my business) while I move on to building other businesses and investing in other profitable ventures.

     
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  • Profile picture of the author joefizz
    Hi there from a Newbie also suffering information overload!

    The key thing is is to understand that this is a journey which takes a long time. Don't get impatient at the lack of success or downhearted. Take regular 'you time', that way you'll always perform at your best.

    I have a great mentor, look him up. Alex Jeffreys is his name, I would be happy to introduce you.

    Keep the faith!

    Joe
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    I am an Internet Marketing coach. Accelerate your performance here:
    FREE RESOURCES to help you...

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  • Profile picture of the author Brendon Zahrndt
    The amount of help here is immeasurable. I have a LOT of work to do.
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    • Profile picture of the author priyankeshu
      Originally Posted by dhigler View Post

      The amount of help here is immeasurable. I have a LOT of work to do.
      you are already a war room member, i would suggest you to read "all in one " posts here at Warrior Forum, i think that you LACK experience here, one way is of course trust a mentor and pay him for theoritical knowledge (that you might already know) another is to read case studies over here in forum...

      my suggestion for you is start building websites that solve any problem... find a gap and fill it... remember selling is all about persuasion, most of the websites i have started were envisaged out of my own problems and making my life easier...

      i would also suggest you to read "write to sell" book by andy maslen if you would need some basic copywriting, psychology and marketing skills....

      online marking (or just about any marketing) requires all round knowledge. You should not only know about building websites OR writing good content OR doing market research OR

      Even if you are not expert for all the activities, you might not have to do all these yourself , you can hire someone to do it for you... but you should at least know the BASICS.

      check out all in one threads here at WArrior forum and War room...


      about the squidoo plan:
      I would say squidoo plan is good.. but it is risky google is very unpredictable. You should NOT depend completely on google for your online marketing... create a website, offer good content let people subscribe to you... and then they will buy from you eventually..
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  • Profile picture of the author Zanti
    I agree with what Steven said. If you're wanting to create a real IM business plan you can check my sig.

    A lot of people throw out the term business plan, but I generally don't see a lot of real IM business plans out there. Mostly what I see when this is talked about is. Do these 5 things, then do these, etc.

    You can waste a lot of time and energy doing that and end up back in the same place. Having a real plan will cut down your time and require you to place a focus on what you really want to do.

    PM me if you have any questions.

    Brian
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    Brian Alexzander ~ Irie To The Highest - Respect
    "Irie"...the ultimate positive, powerful, pleasing, all encompassing quality/vibration


    A Candle Never Loses Any Of Its Own Light... By Lighting Another Candle

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  • Profile picture of the author Brendon Zahrndt
    I will look into the all-in-one threads....they do have quite a bit of structured information that would really benefit me.

    Working on a new plan as we speak.
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  • Profile picture of the author Melanie Crouse
    All of the posts are good, sound advice. I won't bother to reiterate what has already been said.

    About your Squidoo lenses, though. Don't toss them out. You've got content up on them, you've put an effort into them - use them. Use some of your better performing lenses to identify potential good niches to develop further. As you begin to create sites/blogs (on your own domains) you have lenses that are already ranked and getting traffic. Use them for backlinks to your own sites. Further develop your web presence by creating other pages on other web 2.0 properties similar to Squidoo (hubpages, weebly, etc.) interlinking all of the sites in the nich and back to your own site.

    I certainly would never build a business on Squidoo Lenses or similar sites, but they are great for testing niches, testing copy, testing conversions, etc.
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  • Profile picture of the author Crafty Blogger
    I would second that you probably need to read a lot more and take advantage of many of the great threads here at WF. Be wary of any method that claims you will make quick money. IM is really a long term project. I would try to develop friendships with some of the great people who responded to your post - there are certainly many here who can mentor you informally.

    I regards to developing a plan, I would suggest that you pick two or three products (keep your initial focus narrow), do good keyword research, build your own landing pages or blogs (instead of squidoo lenses and direct linked articles) optimized for those keyword, write a lot more ezinearticles (30-40 for each product niche) optimized for different keywords that backlink back to your landing page using your top keywords, and then focus on building even more backlinks over time. Keep in mind it can take months to see real results, and that you are lucky that you do have a job right now that can support you while you wait for your sites to rank well in Google and the $ start coming in. Good luck!
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