What is a "Coaching Program?"

39 replies
I see the term "Coaching Program" being used so loosely these days. In your opinion, what should it include to be considered a real coaching program instead of just an info product?

Also, how do these things differ in your opinion?:

- coaching program
- training program
- mentoring program
- apprentice program

I'm not sure if there is a right or wrong answer, I'd just like to hear what you think.
#coaching program
  • Profile picture of the author Brad Gosse
    Coaching program to me means one on one time.

    Training could be canned info

    Mentoring is usually done for free

    Apprentice works for you for free.

    Thats how I see it.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Brad Gosse View Post

      Coaching program to me means one on one time.

      Training could be canned info

      Mentoring is usually done for free

      Apprentice works for you for free.

      Thats how I see it.
      I would agree with Brad with the exception of the apprentice. Many apprentices get paid to learn on the job in dozens of industries. They just don't make full scale. For example, a plumber's apprentice makes about 45% of what a journeyman plumber makes. That figure increases each year as the apprentice gains in skills and ability.
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    • Profile picture of the author CDarklock
      Originally Posted by Brad Gosse View Post

      Coaching program to me means one on one time.
      [...]
      Mentoring is usually done for free
      I differ in my interpretation of these things. While both "coach" and "mentor" mean one-on-one time to me, I don't see "mentor" as being free... I see the difference being that coaching is scheduled, while mentorship is ongoing. A coaching session would be "I'll Skype you Tuesday at 2 PM for an hour," but a mentor would be "on Tuesday we're going to work on your conversion rates."

      Basically, to me, "mentor" implies that you work together as long as it takes to achieve the goal, whereas "coach" means you work together for a limited time.
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      • Profile picture of the author Frank Donovan
        In my mind, the distinctions are that a mentor is typically someone who's still actively involved in the process s/he's mentoring. It ties in closely with the Apprentice Model - I see an apprentice as a kind of mentee

        A coach doesn't need to be active in the area s/he's coaching, but does need to have a complete understanding of the subject and, more important, should know how to get the best out of whatever skills and aptitude the trainee may possess in order to achieve the goal of the training. For that reason, I believe coaching should be a one-to-one activity.

        A training program is an off-the-shelf product, with no obligation for interactivity.


        Frank
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        • Profile picture of the author Alminc
          I don't know the difference between coaching and mentoring, but
          I know what I whish both would do for the person who pays fet money for it.

          If we talk abouth 6-12 months coaching/mentoring program that usually costs
          $6000-$12000, then I think that such program should result in a
          fully operational business built by mentoree from A to Z, under mentor's
          active supervision. During the program every single secret, resourse and
          operational detail of importance for that particular business should be
          transfered from mentor to mentoree, the complete know-how.
          At the end of the program the business should produce full time income
          for mentoree. That would to my opinion justify the price and name, whether
          we call it coaching or mentoring.



          .
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    • Profile picture of the author James Clark
      Having spent twenty years as a Sales Manager and working with all kinds of sales people, both male and female. You can call it what you like, coaching, mentioning, training etc.

      But if they don't have any talent it won't work. Clearly, it's a mystery how this would work in IM. In office products we got 80% of the business with 20% of the people. I know some of you are familiar with that or have heard the term used before.

      When I was a young manger my responsibly was 12 sales people in my district. If they sold anything I receive a piece of it as an override. As a matter fact, received a piece of everything that came through the door.

      Without a doubt, it was advantageous for me to think of them as being successful because it meant money in my pocket. So, the first thing I would look for is talent. Based on my experience most sales people seem to get stuck somewhere in the cycle and start spinning their wheels. Really, all I did was help them go vertical to the next step.
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  • Profile picture of the author Steven Wagenheim
    Well, I think the only one that is truly unique of those 4 is the apprentice
    program as to me, that suggests you take somebody under you and let
    them actually help you do things for your business. But that's just my take
    on it.

    As for coaching, training, mentoring or whatever, to me, it's just semantics.

    Bottom line:

    A coaching/training/mentoring program should NOT just consist of sending
    somebody to a web site and say, "Here you go...here's your training
    materials."

    That's not coaching. I don't know what the hell that is but some people
    actually call that coaching.

    Please.

    To me, and this is what I do, a true coaching program:

    1. Is one that is totally customized to each individual person, thus no
    way you can have just ONE site to send them to.

    2. Requires a one on one, hands on approach. You communicate through
    email, skype, phone, whatever and talk about what the person is looking
    to accomplish.

    3. You THEN provide the person with materials relevant to what they
    want to learn. But this is just the start.

    4. You give them assignments to do. For example, if they want to learn
    how to write sales letters, you have them actually write sales letters,
    giving them a product to write it from.

    5. You go over the assignments and make corrections, explaining in detail
    what is right and what is wrong.

    6. When they actually do work for their business, you look over everything
    and make suggestions for improvements or, if it's good, let them know that
    they're actually "getting it."

    That to me is what a true coaching/training/mentoring program is.

    In other words, you do whatever needs to be done to make sure the
    student gets as much as possible out of your time together.

    And of course you charge accordingly.

    Nobody is going to give you 30 days of that kind of attention for $197.

    Unless they are stark raving mad.
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  • Profile picture of the author WD Mino
    I agree with Brad a mentor is helping guide and answer for free. the person being mentored builds his/her business around the techniques of the mentor.

    a coach is someone who gives you that added boost when you need it they are in your corner helping any way they can and finding out when they do not know how to answer. who helps not only instruct on business but on their products advertising/promo finding niches etc this is paid for usually.

    An apprentice is someone who would work for me who would learn inside and out the workings of a business etc but I do not pay them. more considered I think an intern.

    As for a coaching program I don't know each person is individual and has their own issues and barriers they need to get through so one size does not fit all in that sense so I am not sure a program is a 'fit" for people it needs to be one on one and that is not something that can be done with masses IMHO as there are only a certain amount of hrs in the day

    Overall I think that there is way too many online offering these things simply to make themselves some quick cash. I mean there are a ton of "how to " books in this area so it is not surprising the amount of loose programs out there.
    -WD
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  • Profile picture of the author Mark Riddle
    Training may or may not be canned.

    Coaching does include one on one time or worse case group on one time with time for individuals in the group to get help.

    Most what I hear called coaching programs is just training program with a specific contact person for "support".

    Mark Riddle
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  • Profile picture of the author Lisa Gergets
    - coaching program - done in a group with some one-on-one as needed
    - training program - info product
    - mentoring program - one-on-one
    - apprentice program - apprentice does work for you in exchange for you teaching as you go
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  • Profile picture of the author Brenden Clerget
    Yeah, when I first started out I received a lot of emails about "COACHING" which was nothing more than recanned PLR materials sent out to me and people trying to get me to join their membership sites.

    I would say coaching nowadays is harder to come by and GOOD QUALITY coaching requires a personalized approach to each student's needs with attention to detail on their goals and desires to achieve through the coaching.
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  • Profile picture of the author Loren Woirhaye
    I think a workable, more formal definition of what coaching
    would be is when the coach works one-on-one with the
    person being coached.

    Coaching is different from teaching or lecturing, because in
    coaching you get down (as the coach) to where the person
    you are coaching is and help them improve in the areas
    they want to work on.

    I don't want to be pedantic about it. I think "little league"
    when I think coaching. You don't tell little leaguers they
    should be pushing weights if they're gonna play pro when
    they get older, you work with what they've got going for
    them at the moment.
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  • Profile picture of the author Andyhenry
    Hey Ron,

    As I'm sure you're aware - those terms do not get used in a 'standard' way.

    As someone who offers some of those I can tell you that what I've seen (and even paid for) from other people is NOT the same as I would call what they offer.

    As a coach, I've always been told (by other coaches and coaching trainers) that in coaching - you don't give advice. Coaching is about helping people work out how to get what they want - but with the answers coming from them. Your job is to ask the right questions and lead them to see the best answers for themselves.

    However, with that said - I don't actually believe that in the IM niche this is even what the coaching clients are expecting it to mean, and it's definitely not what most people offering 'IM coaching' are offering.

    Also - I don't agree that coaching is only 1-1. Again this is probably because I've done group coaching and what I call coaching is not what some people here would call it. IM coaching seems to get classed as where people tell you what to do - that's NOT what most coaches would call coaching in my experience (apart from sports) - it seems to have been adopted by IMers.

    Mentoring - I disagree with Brad that this is 'usually done for free'. I have friends who mentor business executives and it's never free (in fact they get paid very well for it), so there are obviously different views on that too.

    In my view IM mentoring is more like what people seem to call coaching. It's a paid service where someone who has knowledge and experience shares that with you so that you are effectively short-cutting your own learning and avoiding mistakes you may have made.

    Training Program - well, that could mean anything from showing people how to set up blogs to learning PPC.

    Apprentice program - In the IM context that's a funny one again. I joined one of these many years ago and it wasn't personal and very cookie-cutter. If I was to offer such a thing it would involve working closely with me and learning how I run my business so that the apprentice could eventually do the same for themselves.
    However, I'm not likely to offer that as I believe that people are better off creating their version of success not mine.

    Andy
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  • Profile picture of the author MichaelHiles
    There most certainly IS a huge difference. Mentoring is instructional, teaching someone a skill set.

    Coaching is one-on-one, and purely outcome based, rooted in the goals and wants of the person being coached NOT the coach. True coaching is clean, meaning it doesn't inject or distort the goals of the one being coached. When you get past all but the very inexperienced or new, most people in any area KNOW what needs to happen to become successful. Doing it is another story. That's where a coach helps to identify the outcome-based goals of the person being coached, and then helps elicit the specific, actionable steps that need to take place to get there, and then helps to keep the person on the path.

    http://www.coachfederation.org/resea...-competencies/


    Most of the coaching I've seen related to IM isn't even coaching. It's instructional mentoring or private tutoring. It has nothing to do with real coaching - and worse yet, I've even seen products teaching other people "coaching" that replicates the garbage approach of delivering instruction labeled as coaching.

    To people that know the difference, it's sort of funny.
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    • Profile picture of the author James Clark
      Originally Posted by MichaelHiles View Post

      There most certainly IS a huge difference. Mentoring is instructional, teaching someone a skill set.

      Coaching is one-on-one, and purely outcome based, rooted in the goals and wants of the person being coached NOT the coach. True coaching is clean, meaning it doesn't inject or distort the goals of the one being coached. When you get past all but the very inexperienced or new, most people in any area KNOW what needs to happen to become successful. Doing it is another story. That's where a coach helps to identify the outcome-based goals of the person being coached, and then helps elicit the specific, actionable steps that need to take place to get there, and then helps to keep the person on the path.

      International Coach Federation


      Most of the coaching I've seen related to IM isn't even coaching. It's instructional mentoring or private tutoring. It has nothing to do with real coaching - and worse yet, I've even seen products teaching other people "coaching" that replicates the garbage approach of delivering instruction labeled as coaching.

      To people that know the difference, it's sort of funny.

      Michael,

      This is a subject matter that I have some passion for. You see, the question becomes this. If you are a guru does that make you a good coach?


      Jimmy.
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      • Profile picture of the author MichaelHiles
        Originally Posted by James Clark View Post

        Michael,

        This is a subject matter that I have some passion for. You see, the question becomes this. If you are a guru does that make you a good coach?


        Jimmy.
        Of course not.

        Can Brian Kelly throw a 80 yard "hail mary bomb" for a touchdown?

        No, but he is one hell of a coach.

        Anthony Robbins even talked about this in his first book from the mid-80s, Unlimited Power, where he coached people into improving their performance within a short period of time while not even knowing a single thing about thier sport or craft.

        A good coach is a discipline of its own that transcends any subject matter expertise.
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        • Profile picture of the author James Clark
          Originally Posted by MichaelHiles View Post

          Of course not.

          Can Brian Kelly throw a 80 yard "hail mary bomb" for a touchdown?

          No, but he is one hell of a coach.

          Anthony Robbins even talked about this in his first book from the mid-80s, Unlimited Power, where he coached people into improving their performance within a short period of time while not even knowing a single thing about thier sport or craft.

          A good coach is a discipline of its own that transcends any subject matter expertise.

          Michael,

          I agree with you. Anyways, based on my experience they are very different skills. Normally with me not very long winded about issues like this, but this one I could not resist. On the other hand, allow me to lay this one on you. So, with the right coach it is far more than just a conversation;

          It's a careful crafted set of strategies created to help an IM enable his or her real potential and move past doubts and fear and finding powerful steps forward. Until you experience it first-hand you will not realize the impact that it can have.
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        • Profile picture of the author JayXtreme
          Originally Posted by MichaelHiles View Post

          Anthony Robbins even talked about this in his first book from the mid-80s, Unlimited Power, where he coached people into improving their performance within a short period of time while not even knowing a single thing about thier sport or craft.
          Love this book ^^

          [/ot]

          Peace

          Jay
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  • Profile picture of the author Tiffany Holbrook
    To me what a coaching program is that you are provided a book and also like cd's or like youtube video's that walk you step by step and you get to correspond with the person who wrote it. A mentoring program is where you get the above and also you talk with the person who wrote the product every week or even twice a week and they help you with problems and give you advice. This is what I think. Training program would be like the samething as the coaching but you do not correspond with the person who wrote the material. Maybe just support.
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  • Profile picture of the author neodarth
    Originally Posted by Ron Douglas View Post

    I see the term "Coaching Program" being used so loosely these days. In your opinion, what should it include to be considered a real coaching program instead of just an info product?

    Also, how do these things differ in your opinion?:

    - coaching program
    - training program
    - mentoring program
    - apprentice program

    I'm not sure if there is a right or wrong answer, I'd just like to hear what you think.
    - Coaching is when someone personally tells you how lazy and stupid you are.

    - Training are a bunch of materials (ebook, videos) where nobody tells you how lazy and stupid you are.

    - mentoring is where someone suggest you and guide you to find for yourself how lazy and stupid you are.

    - Apprentice is where you have someone to tell how lazy and stupid he is.
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  • Profile picture of the author Zeus66
    Semantics anyone? Seriously, this is inside baseball for most of us talking about it. To the vast majority of people out there, most of these terms are largely interchangeable. In my humble opinion. I've called what I do "coaching" for over a year now, and not one person I've coached has ever even hinted that it was really "mentoring" or "apprenticeship" or whatever. They want help. If you know what you're talking about and it helps, they don't care if you call it "sliced bread." We're talking about this from the provider's perspective, which is fine as far as it goes. But the recipients don't really care at the end of the day, as long as you help them in tangible ways.

    John
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  • Profile picture of the author Lisa Gergets
    But the recipients don't really care at the end of the day, as long as you help them in tangible ways.
    Whoa. Get outta my brain! I just saw this thread again and thought "who cares as long as it helps them?"
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  • Profile picture of the author JayXtreme
    I think people spend too much time worrying about words...

    It's a bit self righteous for us to get all up in arms about how a word is used by somebody else, isn't it?

    Peace

    Jay
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    • Profile picture of the author Andyhenry
      Originally Posted by JayXtreme View Post

      I think people spend too much time worrying about words...

      It's a bit self righteous for us to get all up in arms about how a word is used by somebody else, isn't it?

      Peace

      Jay
      I thought the point was just to get an idea of how people are using it and how people perceive it, so that we can get a consensus of some sort to point people to when they ask?

      I know some people will want to protect 'their version' but really it's all just labels and what's really important is that people know what they're getting.

      Andy
      btw - that Tony Robbins book is a great example of what I consider coaching, but he's also included the nlp version of modeling so that he can give those clients a model to try on that has worked for others.
      You may say he doesn't know anything about the particular sport - but he does know how successful people in that sport do their business - that's not the same as knowing nothing...
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      • Profile picture of the author JayXtreme
        Originally Posted by Andyhenry View Post

        I thought the point was just to get an idea of how people are using it and how people perceive it, so that we can get a consensus of some sort to point people to when they ask?

        I know some people will want to protect 'their version' but really it's all just labels and what's really important is that people know what they're getting.
        No matter how much people want to posture, and talk like an elitist about their reasons for questioning the use of words.. it's all tosh!

        We're never gonna get any "consensus", and we don't need to..

        Language is a constant state of flux... in fact, I think we need a change right now. I'm going to the mini-bar in my hotel room to coach me a brandy.. I fully understand my use of the word coach for this situation

        If two parties are confused over each one's interpretation of a word during a discussion.. they will settle it between themselves like they have done for hundreds/thousands of years..

        For anyone else to try to sway that or police/control word usage, because they deem a word to be used in a different way to how they are using it, is laughable.

        Peace

        Jay
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        • Profile picture of the author Zeus66
          Originally Posted by JayXtreme View Post

          Peace

          Jay
          Peace? Did you just say "Peace" to me??? I don't think I like your tone.
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        • Profile picture of the author Andyhenry
          Originally Posted by JayXtreme View Post

          No matter how much people want to posture, and talk like an elitist about their reasons for questioning the use of words.. it's all tosh!

          Jay
          I must've read a different thread - I never saw any of that stuff, just people talking about coaching, training etc... seems to have touched a nerve with you though.
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          nothing to see here.

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          • Profile picture of the author JayXtreme
            Originally Posted by Andyhenry View Post

            I never saw any of that stuff, just people talking about coaching, training etc... seems to have touched a nerve with you though.
            Of course you didn't

            It's only a forum discussion, Andy... nothing that is going to touch nerves, not here anyway.

            Just sharing my opinion, it's free and worth every penny

            Jay
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  • Profile picture of the author MichaelHiles
    Words are extremely important.

    In fact, Tony Robbins and much of Frank Kern's stuff is based on the earlier development of NLP by Bander & Grinder.

    Jay, if you're a fan of Tony Robbins, you are familiar with NLP, the importance of very specific language, and the effect upon a person's entire psyche as it relates to mental and emotional state.
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    • Profile picture of the author JayXtreme
      Originally Posted by MichaelHiles View Post

      Words are extremely important.

      In fact, Tony Robbins and much of Frank Kern's stuff is based on the earlier development of NLP by Bander & Grinder.

      Jay, if you're a fan of Tony Robbins, you are familiar with NLP, the importance of very specific language, and the effect upon a person's entire psyche as it relates to mental and emotional state.
      I agree with the assertion that words are extremely important (I'm more concerned about how I use words, than how others use them)... although the importance (or lack thereof) is totally subjective. Anyone can imply that word usage has more importance than it actually does in any given setting, but that doesn't make it so.

      Not every single string of words has the ability to tangle/untangle an entire psyche.

      Comparing this thread, to the workings of NLP and other neuro process workings, is well, apples to oranges

      Jay
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      • Profile picture of the author molsted
        This is my take on it (may differ from time to time though,,,).

        I also much agree with Mr. Wagenheim.

        - coaching program: One on One on going training for X weeks or months... Could be taught in groups as well but must have the opportunity to do one-on-ones. Could be anything from e-mail coaching to full phone or personal meetings.

        - training program: A course/book/videso. Should have forum or support function to get questions answered. Not just an ebook.

        - mentoring program: Much like a coaching program but not limited to X hours a month or so. Either free, priced per hour or someone you can ask questions whenever you need advice, inspiration or whatever. Priced accordingly of course

        - apprentice program: You work with or for someone who teaches you as you go. You may work for free or you may get paid. I think it is Howie Schwartz who has an apprentice program that cost 2k or so to join and then you'd build a website business together and split the profits for life or something.
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        • Profile picture of the author Sandy Cormack
          Originally Posted by molsted View Post

          This is my take on it (may differ from time to time though,,,).

          I also much agree with Mr. Wagenheim.

          - coaching program: One on One on going training for X weeks or months... Could be taught in groups as well but must have the opportunity to do one-on-ones. Could be anything from e-mail coaching to full phone or personal meetings.
          I think coaching is more one on one, training/facilitating is more group-related.

          The internet has made coaching a nearly impulse-buy item. You can buy coaching by the hour for some topics. You don't have to conduct it in person - it could be by phone, or Skype, or whatever.

          I would hate to be coached by email, or message board. I get free message board interaction on countless forums, from which I can learn tons of stuff. Coaching has to be more personal, with more opportunity for real-time interaction.
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          • Profile picture of the author Steven Wagenheim
            Here's my 2 cents for what it's worth...(these days, probably not much)

            I gave my interpretation of what I felt each word meant earlier. Some
            agreed, some didn't.

            So what?

            Here is the bottom line and you can take this to the bank.

            When I offer mentoring or coaching services, or whatever you want to
            call them, the people who have availed themselves of those services felt
            that they had gotten their money's worth.

            So I guess you can call them whatever you like.

            To me...it makes no difference.
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  • Profile picture of the author Midas3 Consulting
    What is a "Coaching Program?"
    It's what's 1 post wonders put in their sig , just before they proclaim how they just achieved (insert random dollar amount here) by doing (insert something vague here).
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  • Profile picture of the author Sandy Cormack
    Yoda was a mentor. Jedi Knights are like mini-Yodas.

    Shula was a coach. Football players are not like mini-Shulas - the role is more complementary.
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    Sandy Cormack

    Creativity Training, Strategic Planning, Personal Development, Organizational Development, and Lead Guitar
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  • Profile picture of the author MichaelHiles
    Hey, coming from a group of people who insist that the SELLING they do is actually marketing, who am I to argue with them that the TRAINING that they're doing isn't coaching.

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    • Profile picture of the author Andyhenry
      Originally Posted by MichaelHiles View Post

      Hey, coming from a group of people who insist that the SELLING they do is actually marketing, who am I to argue with them that the TRAINING that they're doing isn't coaching.

      I think that sums the whole thing up nicely - and is funny too
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      nothing to see here.

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  • Profile picture of the author glassextreme
    We could look at the word 'program'. It seems to me that there is some sort of a schedule, with X amount of items to be learnt and uncovered.
    As long as the program helps the person to go to the next level, and esp in IM, earn some real money, I don't care what term you are going to call it.
    When there's a program, there should be an end date in mind. I don't want to spend years trying to find out something.

    That said, I think coaching one on one is not making full use of your time. Is there a way to leverage that to increase your income?
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