Thank You! Thank You! Thank You!

14 years ago

The even better ones don't let you pause or stop them. Those are a real treat! And some top names do it. So you know what that means, right? A bunch of sheep will now tell me I'm a fool and "if it didn't work they wouldn't do it." I mean, hey, they know better than us because they make millions. If we're not willing to slog through their long crap, well then there must be something wrong with us. Shame on us.

John :rolleyes:

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MarkR 14 years ago

Blase, you lost me at Thank You!

Really, I totally agree with you here. I don't get it, but then I'm not living on the beach either!
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andi_gt2005

14 years ago

Originally Posted by Blase

P.S. I do have one question how do you guys that make these talk non stop for 50 to 60 minutes with out taking a breath? :rolleyes:

They visualize their future brand new Ferrari

.

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CDarklock

14 years ago

Originally Posted by Blase

how do you guys that make these
talk non stop for 50 to 60 minutes with out taking a breath? :rolleyes:

It's a skill you pick up once you've spent enough time with your head up your arse.

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Kezz 14 years ago

Originally Posted by CDarklock

It's a skill you pick up once you've spent enough time with your head up your arse.

Hahaha, very good CDarklock!
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imintern

14 years ago

I think Ryan Deiss is one of those who used those Stop-and-Play-only videos. No other contollers or info whatsoever. But believe me, I used to watch his videos but sinse he got smart (by deciding to use this kind of videos) I feel uncomfortable. I can't go back and listen to what he said a while ago if i need to. For that I either have to play the video from start or have some special skills (?). However, only he and others using such video formats can tell if they are getting for conversions from it.

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Blase

14 years ago

Just checking in here this morning.

I am glade to see I am not the only one
that thinks this is nuts.

These videos violate so many sales principles
I can't believe they work.

I used to do a lot of presentations for the NCR
corporation. I was taught one of the worst things
you can do is read from your slide. The point was
people can read you don't have to do it for them.

They can read faster than you can talk, so your
audience starts to day dream.

Your slide should have bullet points and you fill
in the meat.

But hey what do I know, I am sure all of that old sales
and marketing stuff that has been working for years is a load
of garbage.:rolleyes:

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Ron Douglas

14 years ago

Originally Posted by Blase

Just checking in here this morning.

I am glade to see I am not the only one
that thinks this is nuts.

These videos violate so many sales principles
I can't believe they work.

I used to do a lot of presentations for the NCR
corporation. I was taught one of the worst things
you can do is read from your slide. The point was
people can read you don't have to do it for them.

They can read faster than you can talk, so your
audience starts to day dream.

Your slide should have bullet points and you fill
in the meat.

But hey what do I know, I am sure all of that old sales
and marketing stuff that has been working for years is a load
of garbage.:rolleyes:

To play devil's advocate, Warriors are not the typical customers that these videos are targeted for. We are too sensitive to and critical of sales tactics - especially in the IM niche. You can't really comment on their effectiveness until you've tried it yourself.

People say the same thing about long sales pages - but they still work. If people are interested in what you're saying in the video, they will watch the whole thing. Just like with long sales letters, you want the reader to get hooked with your headline and you want one paragraph to flow into the next so that they read the whole thing. Same thing with these videos.

The thought is, the more time they've invested in watching the video, the better chance of you saying the right thing and triggering an impulse buy.

If you include the video controls, people will pause, get distracted and forget to watch it later. If you include the time, some people will not want to watch a long video and click off right away. If you include nothing, more people will watch the whole video.

I admit though that some people do this video strategy better than others and you lose a lot of people after a certain period of time. But still, that is only my opinion because I haven't tried it yet.

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Blase

14 years ago

Originally Posted by Ron Douglas

To play devil's advocate, Warriors are not the typical customers that these videos are targeted for. We are too sensitive to and critical of sales tactics - especially in the IM niche.

Ron,

I appreciate what you are saying if I was talking about other niches.

I am not, I am in the IM niche all of the videos that I am getting
are selling IM products to IM buyers,

So based on what you said, I think you agree.

I do wonder though, do people in other niches have the time
to sit and watch a long boring video for an hour?

I won't be testing it by the way.

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Ron Douglas

14 years ago

Originally Posted by Blase

Ron,

I appreciate what you are saying if I was talking about other niches.

I am not, I am in the IM niche all of the videos that I am getting
are selling IM products to IM buyers,

So based on what you said, I think you agree.

I do wonder though, do people in other niches have the time
to sit and watch a long boring video for an hour?

I won't be testing it by the way.

The IM Niche is soooo much bigger than just the Warrior Forum. I'd wager that the people this strategy works for are not as savvy as you Blase.

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dave147

14 years ago

[DELETED]

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Ron Douglas

14 years ago

Originally Posted by dave147

Ron,
People are not as stupid as you think

I never said that anyone is stupid. I only said that Warriors are more savvy then the average person in the IM niche. Please read my first post above where I explained my thoughts.

I'm not defending this video tactic, I'm just not writing it off just because the consensus here doesn't like it.

The thing that is preached on this forum more than anything is "test, test, test." Who am I to say a strategy doesn't work if I haven't tried it?

I'm slightly annoyed by these videos as well, but again, Senior Warriors are not the average IM consumer.

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Lance K

14 years ago

Originally Posted by Ron Douglas

I'm not defending this video tactic, I'm just not writing it off just because the consensus here doesn't like it.

The thing that is preached on this forum more than anything is "test, test, test." Who am I to say a strategy doesn't work if I haven't tried it?

I'm slightly annoyed by these videos as well, but again, Senior Warriors are not the average IM consumer.

Excellent point, Ron.

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Blase 14 years ago

Originally Posted by Ron Douglas

The IM Niche is soooo much bigger than just the Warrior Forum.

True, but don't you think most Imer's are similar people?

I'd wager that the people this strategy works for are not as savvy as you Blase.

Now I know you're crazy, after 37 years of working
in the sales and marketing industry I am amazed I what I have forgotten
and by what I never knew.
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- Ron Douglas 14 years ago
  
  Interesting thread Blase. If everyone simply agreed, it would have been over already.
  
  I think there are three types of people involved in the IM niche:
  
  1. People who sell in this niche and/or teach IM
  2. People who use IM info to sell in other markets
  3. People who are just trying to get in the game
  
  How do you think those three break out percentage wise? I'd guess 5%, 20%, 75%.
  
  What group do you think is the most aware of the latest IM strategies and therefore the most critical and/or turned off by them?
  
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iamchrisgreen 14 years ago

Originally Posted by Blase

These videos violate so many sales principles
I can't believe they work.

I assume in the case of frank kern, he already has a reputation and he uses loads of nlp in each video that keeps you watching throughout.

Other guys REALLY struggle to keep my attention though and I don't think they realize how much they are missing out (and missing the point)
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Blase

14 years ago

Originally Posted by Nathan Segal

Sorry, but I think you're way off-base. Sales letters won't be going away, not in my estimation.

Nathan,

I missed something, where did you get the idea
that any of us think sales letters will be going away?

I pray these stupid, long, self indulgent,
boring videos go away.

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Lisa Gergets

14 years ago

P.S. I do have one question how do you guys that make these
talk non stop for 50 to 60 minutes with out taking a breath?

When you're THAT full of hot air, it's just not a problem, evidently.

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seasoned

14 years ago

WOW, THANKS! I feel the SAME way. HECK, I can name possibly a dozen major reasons NOT to do it, gateway restrictions, bandwidth, virus fears, load time, ability to scan, go back, foreign access, slow, sporadic playing, etc... , and few that would encourage it, cute, ability for special effects, ability to hear in next room.

Steve

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AceOfShirts

14 years ago

Amen. There have been a lot of videos lately that I just close the browser window. Sometimes I open a new tab and start doing real work while the sound plays in the background. When they start to talk about the offer I MIGHT go back and listen, but not too much lately.

Dennis Graves

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JohnMcCabe

14 years ago

Originally Posted by Zeus66

The even better ones don't let you pause or stop them. Those are a real treat! And some top names do it. So you know what that means, right? A bunch of sheep will now tell me I'm a fool and "if it didn't work they wouldn't do it." I mean, hey, they know better than us because they make millions. If we're not willing to slog through their long crap, well then there must be something wrong with us. Shame on us.

John :rolleyes:

John, I always get a kick out of the people who spout this nonsense.

1. This little IM league is worse than the NFL for being copycats. If there's even a sniff of something working for someone, everyone else jumps on the bandwagon. Which leads to...

2. How the heck do they know they aren't looking at a failed test? Or worse, a copycat of a failed test?

Sometimes this stuff "works" because there are so many copycats using a particular tactic that it can appear to be the only choice for a sometimes insatiable market. The products don't always sell because of the tactic, sometimes they sell in spite of it...

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Robert Puddy

14 years ago

Originally Posted by Blase

I just want to thank the marketer that came
up with the idea to use really long
boring videos to sell IM products.

It is saving me a lot of money and time!

Now I don't have to read sales letters anymore
because the are going away. (Saves time)
The videos are so long an boring I don't watch
them. (Saves time)

Not being sold, SAVES BLASE MONEY.

So who ever thought of this marketing method.

Thank You! Thank You! Thank You!

P.S. I do have one question how do you guys that make these
talk non stop for 50 to 60 minutes with out taking a breath? :rolleyes:

Boring was the operative word

Here is a long movie I guarantee when its finished youd buy whatever they were selling

The Make A Difference Movie - The Teddy Stallard Story - by Mary Robinson Reynolds | The MasterMinding Maven®

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Blase

14 years ago

Originally Posted by Robert Puddy

Boring was the operative word

Here is a long movie I guarantee when its finished youd buy whatever they were selling

The Make A Difference Movie - The Teddy Stallard Story - by Mary Robinson Reynolds | The MasterMinding Maven®

Hey Robert,

I watched it, yes it made me cry.

The good news, it was under 10 minutes!
More good news, it tells a story that keeps pulling you in.

So Robert you are correct, what was weird I did click on the link
and I was taken to a blank page.

Thanks for that post, it does prove the point.

Originally Posted by Ron Douglas

Interesting thread Blase. If everyone simply agreed, it would have been over already.

I like these kinds of threads too, I am always amazed at how people think.

I think there are three types of people involved in the IM niche:

1. People who sell in this niche and/or teach IM
2. People who use IM info to sell in other markets
3. People who are just trying to get in the game

How do you think those three break out percentage wise? I'd guess 5%, 20%, 75%.

I think your numbers are close enough.
Back when I was managing sales people it broke out
like this,

5% self starters
15% need a kick in the pants every now and then.
80% need a mother.

What group do you think is the most aware of the latest IM strategies and therefore the most critical and/or turned off by them?

I think I know where you going with this, but I am not so sure that even the 75% aren't bored.

I also agree with you and I've said it in this forum Test! Test! Test!
But I won't be testing this.

I wish some IMer that is doing this would tell us the results.
I know XX is a member here. He's got a 60 minute video out right now.

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sbucciarel

Banned 14 years ago

Originally Posted by Robert Puddy

Boring was the operative word

Here is a long movie I guarantee when its finished youd buy whatever they were selling

The Make A Difference Movie - The Teddy Stallard Story - by Mary Robinson Reynolds | The MasterMinding Maven®

I don't care how exciting a movie is, although I've never seen an exciting or even interesting sales video, particularly in the Internet Marketing arena.

I live in the country and have dialup, and if a sales page has a video on it, I'm gone. Can't watch it and since they apparently don't think those of us who live in the country are their target market, I leave the page.

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WD Mino

14 years ago

Originally Posted by sbucciarel

I don't care how exciting a movie is, although I've never seen an exciting or even interesting sales video, particularly in the Internet Marketing arena.

I live in the country and have dialup, and if a sales page has a video on it, I'm gone. Can't watch it and since they apparently don't think those of us who live in the country are their target market, I leave the page.

I never thought of that Suzanne that is a good point thanks for bringing this up I suspect a lot of folks still use dial up and probably have the same issues.

I don't like long winded videos to begin with whether Im related or not I am even currently revamping the whole way I do business online you know I have a lot of friends, but I never would have them listen to me spout off a long winded speech.

That is what sales letters seem to do go on and on "pulling the reader' or so you hope. I think you should just say who you are what you have and an order button I am testing it out right now as I write this and will see how it goes.
-WD

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Lance K

14 years ago

Originally Posted by Blase

P.S. I do have one question how do you guys that make these
talk non stop for 50 to 60 minutes with out taking a breath? :rolleyes:

No kidding. If someone can't present their offer in 15 minutes or less, something's wrong with the offer (or the salesperson). Either that, or it's probably something that needs to be sold in a face to face setting.

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Get Inspired Today

14 years ago

I, too, sometimes wonder who actually buys this stuff. I feel sorry for these imagined people sometimes...

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Mr. Enthusiastic

14 years ago

YouTube - Design for Leaving

The Acme Future-Antic Home of Tomorrow Push Button Household Appliance Company, Inc. saves you the trouble of even pushing one wed button. Hehehehe.

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Blase

14 years ago

Originally Posted by Mr. Enthusiastic

YouTube - Design for Leaving
The Acme Future-Antic Home of Tomorrow Push Button Household Appliance Company, Inc. saves you the trouble of even pushing one wed button. Hehehehe.

Now tat's funny an if yew are pwaying attension
dare are a wot of wessons in tat wideo.

Don't push the wed button!

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trevor75

14 years ago

Well lets face it, this like any other industry is a "science" so to speak, there's the right way and the idiots way to do it. You'll find these people in every aspect of the business world. I'm getting pretty sick of the 15 - 20 page length websites explaining their product with fake testimonials. I mean who reads all that. I'm a typical buyer...bored in 7.5 seconds. You don't grab my instant attention, its over Jack! Oh, and stop with that exit software promising me a "great gift" you bored me, now your making me angry by not allowing me to leave your stupid site in peace.

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Ryan700

14 years ago

Originally Posted by Blase

P.S. I do have one question how do you guys that make these
talk non stop for 50 to 60 minutes with out taking a breath? :rolleyes:

Those are from people who've had a lot of practice talking to parents who really weren't listening to them. They thought that talking their heads off would get their parents attention. The rest of us got a slap on the head for yakking too much or were told to shaddup! Hence we have less practice than them.

Conclusion - practice make perfect! They just got a headstart!

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Paleochora

14 years ago

Personally speaking (and I risk being shot down big time, here) my opinion of long sales videos is the same as long drawn out sales letters.

If I am targetted traffic, if you can't sell me in less than 3 minutes on video, or write enough above the fold to make me cllick, then you are no salesman and I aint clicking.

I have never, ever read a complete sales letter. If I want the product I whizz down to the bottom and skip all the yardiya stuff written obviously for the benefit of the hard of thinking. If I am not convinced before I need to scroll, then I am away. I just value my time more than to waste it scrolling through reams of crap. Sorry, but thats my opinion of long sales letters.

The perfect sales page? Ball grabbing headline, 3 minute vid to the left, hard hitting bullets to the right and a get it here button just below.

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KenThompson

14 years ago

I guess the many billions in products sold over the decades via incompetent
sales letter writers was a fluke.

I urge you to stick to your guns, though. I'm sure you're right.

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Paleochora 14 years ago

Originally Posted by KenThompson

I guess the many billions in products sold over the decades via incompetent
sales letter writers was a fluke.

Not saying they don't work. Just that I hate them. All that carnival barker sales pitch nonsense (knocking the price down 6 times from something ludicously high to something lower but still ending in a 7, bullets upon bullets describing what has already been amply described 3 scrolls to the north, etc. etc.) - that fills 99% of 99% of all sales letters that I see.
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TelegramSam

14 years ago

You may have heard of Bum marketing. Well this is Numb marketing.

Apparently prospects are numbed into ordering.

Somewhere in the video a subliminal video flash occurs which says:

"Are you bored with this? Then just whip out your credit card and save yourself more pain!"

It works a treat, especially when things cost $1,997