Physical Or Digital?

M Thompson · 10-08-2008, 05:55 AM

I am currently planning and preparing my next product, and i want to attract some JV partners this time.

Because i am not well known I didn't attract any JV partners to my last product despite that it still sells well and has very low refunds and the customers love it.

The new product will work well as either a Physical product that can be posted to the customer or a digital product. As a physical product I can charge a premium and ensure that JV partners get over $100 commission instead of the $40 they would have got with my last product.

Given that both physical and digital products will serve the customers just as well which should I go for If I want to attract JV partners?

JPaston · 10-08-2008, 09:05 AM

I think you should propose both and ask potential JV partners which they would prefer.

There's a school of thought which says 'take the customer offline ASAP'. I don't necessarily agree but I can see the potential. Customers generally value a physical product more and there are less returns.

The question really becomes how do you make a physical product worth the extra dollars? If it is a big course with DVDs, a printed manuscript etc then it's not a problem. If it's just a short report then you'd have trouble justifying the price to the customer.

M Thompson · 10-08-2008, 10:51 AM

It's going to be a large manual, 15 videos, audios and a software tool.

Josh Anderson · 10-08-2008, 11:04 AM

Why not do both?

We developed a system that will automate delivery of both digital and physical versions of your product while you sleep just as easy as uploading and selling an ebook is.

That way you give your client the instant gratification and the perceived value boost.

M Thompson · 10-08-2008, 01:28 PM

Josh,

is that system available to everyone or just an inhouse project? If it's available pm the details

Josh Anderson · 10-08-2008, 01:55 PM

Nanacast allows you to publish unlimited digital and physical products and membership sites from one account with a central automation and client management and affiliate management system.

We integrate with a couple great on demand services offering a variety of publishing options including cd, dvd, book, binder, and combo packs. You can combine physical on demand products with no minimum with digital products, podcasts, rss feeds, even membership sites. Our system automates it all.

We even have a killer wordpress membership site plugin :-)

Regards,

Josh

dvduval · 10-08-2008, 02:02 PM

If it is physical, will you have to stock the merchandise somewhere? Or just make it for each order?

10-08-2008, 05:55 AM	#1
M Thompson Mark Thompson War Room Member Join Date: Apr 2006 Location: Marbella, Overlooking The Med Posts: 1,163 Blog Entries: 1 Thanks: 38 Thanked 245 Times in 161 Posts Social Networking	Physical Or Digital? I am currently planning and preparing my next product, and i want to attract some JV partners this time. Because i am not well known I didn't attract any JV partners to my last product despite that it still sells well and has very low refunds and the customers love it. The new product will work well as either a Physical product that can be posted to the customer or a digital product. As a physical product I can charge a premium and ensure that JV partners get over $100 commission instead of the $40 they would have got with my last product. Given that both physical and digital products will serve the customers just as well which should I go for If I want to attract JV partners?
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10-08-2008, 09:05 AM	#2
JPaston HyperActive Warrior War Room Member Join Date: Jun 2007 Location: Cambridge, UK Posts: 348 Thanks: 34 Thanked 21 Times in 19 Posts	Re: Physical Or Digital? I think you should propose both and ask potential JV partners which they would prefer. There's a school of thought which says 'take the customer offline ASAP'. I don't necessarily agree but I can see the potential. Customers generally value a physical product more and there are less returns. The question really becomes how do you make a physical product worth the extra dollars? If it is a big course with DVDs, a printed manuscript etc then it's not a problem. If it's just a short report then you'd have trouble justifying the price to the customer.
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10-08-2008, 10:51 AM	#3
M Thompson Mark Thompson War Room Member Join Date: Apr 2006 Location: Marbella, Overlooking The Med Posts: 1,163 Blog Entries: 1 Thanks: 38 Thanked 245 Times in 161 Posts Social Networking	Re: Physical Or Digital? It's going to be a large manual, 15 videos, audios and a software tool.
	MY FINAL WSO ===>Don't Miss It - "7 WSO's in One" - read the awesome reviews! Top Tip - Look Outside The Fish Tank

10-08-2008, 11:04 AM	#4
Josh Anderson It's in my Signature :-) War Room Member Join Date: Nov 2003 Location: ID, USA. Posts: 8,754 Blog Entries: 1 Thanks: 248 Thanked 990 Times in 443 Posts Social Networking	Re: Physical Or Digital? Why not do both? We developed a system that will automate delivery of both digital and physical versions of your product while you sleep just as easy as uploading and selling an ebook is. That way you give your client the instant gratification and the perceived value boost.
	Optimize Your Video<<\|>>Nanacast Review<<\|>>Transparent Flash Video<<\|>> Transparent FLV Player<<\|>>Best Upsell/Downsell System<<\|>>VIDEO IN PDF<<\|>>Optimize Youtube Video<<\|>>Video Popup<<\|>> Ultimate Affiliate System<<\|>> Physical Continuity System Best Membership Site System** Secure Video Delivery<<\|>> HTML5 Video Player**<<\|>>Internet Business Ideas Blog

10-08-2008, 01:28 PM	#5
M Thompson Mark Thompson War Room Member Join Date: Apr 2006 Location: Marbella, Overlooking The Med Posts: 1,163 Blog Entries: 1 Thanks: 38 Thanked 245 Times in 161 Posts Social Networking	Re: Physical Or Digital? Josh, is that system available to everyone or just an inhouse project? If it's available pm the details
	MY FINAL WSO ===>Don't Miss It - "7 WSO's in One" - read the awesome reviews! Top Tip - Look Outside The Fish Tank

10-08-2008, 01:55 PM	#6
Josh Anderson It's in my Signature :-) War Room Member Join Date: Nov 2003 Location: ID, USA. Posts: 8,754 Blog Entries: 1 Thanks: 248 Thanked 990 Times in 443 Posts Social Networking	Re: Physical Or Digital? Nanacast allows you to publish unlimited digital and physical products and membership sites from one account with a central automation and client management and affiliate management system. We integrate with a couple great on demand services offering a variety of publishing options including cd, dvd, book, binder, and combo packs. You can combine physical on demand products with no minimum with digital products, podcasts, rss feeds, even membership sites. Our system automates it all. We even have a killer wordpress membership site plugin :-) Regards, Josh
	Optimize Your Video<<\|>>Nanacast Review<<\|>>Transparent Flash Video<<\|>> Transparent FLV Player<<\|>>Best Upsell/Downsell System<<\|>>VIDEO IN PDF<<\|>>Optimize Youtube Video<<\|>>Video Popup<<\|>> Ultimate Affiliate System<<\|>> Physical Continuity System Best Membership Site System** Secure Video Delivery<<\|>> HTML5 Video Player**<<\|>>Internet Business Ideas Blog

10-08-2008, 02:02 PM	#7
dvduval phpLD master War Room Member Join Date: Dec 2006 Location: Silicon Valley Posts: 2,962 Blog Entries: 3 Thanks: 44 Thanked 307 Times in 259 Posts Social Networking	Re: Physical Or Digital? If it is physical, will you have to stock the merchandise somewhere? Or just make it for each order?
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