How do you run a successful business with your customer's best interests at heart?
Hey Warriors,
This has bothered me for quite some time now. I find that there are 2 sides to the coin.
On one hand you are running a business. And the business's main goal during the first phase which is the start-up phase is to create a PROFIT. If there is no profit then there is no business, its just a hobby. So for a while I focus on driving profit. I mean creating value in the market place is important but if you cannot profit from it then from a business perspective it's pointless.
On the second side of the coin is the desire to truly help my customers. So then I focus on trying to serve them better and create more value.
I am wondering if there is a natural conflict of interest here? I mean, you want to be honest with your customers, but saying on a sales page: "even with this product the journey is going to be tough, you will face hard times and this product will help you but won't be the solution to ALL your problems. Grow-up business is tough!" I don't think that would convert to well.
By conflict I mean in terms of focus. I owe it to my team, my family and myself to run a profitable business. There are a lot of people relying on me to do so. So naturally one of my main focuses is profit and all the things associated with creating a profit...driving traffic, improving CTR, conversion rates etc.
This is me just being honest but I would be lying if I said that all my decisions are based while thinking of my customer's first. Most of the decisions I make are driven by the thoughts: 1) How can I make more sales and 2) How can I increase profit.
I know this sounds bad but please don't misunderstand me. I create fantastic products that I put my heart and soul into. I create lots of value within my email follow-up and within the products themselves. I would never act without total integrity nor do business with anybody that didn't have it. I am simply saying that my main focus is to create profit. Is this bad?
I guess my real question is can you truly make decisions based on your customer's best interests when your main purpose as a business owner is to create a profit?
Let me know your thoughts,
Brandon
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Suck a video? Hate creating them? Let us do it for you. Get a custom video for 1/10th the industry standard price: http://www.angulusmarketing.com/Video.html
Suck a video? Hate creating them? Let us do it for you. Get a custom video for 1/10th the industry standard price: http://www.angulusmarketing.com/Video.html
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Suck a video? Hate creating them? Let us do it for you. Get a custom video for 1/10th the industry standard price: http://www.angulusmarketing.com/Video.html
Internet Marketing