advice on outsourcing please

Originally Posted by MarkAndrews IMCopywriting

Copywriting is one of your most important aspects - sure other elements have their place but copywriting, the words you use to sell your stuff, your products, your services... No way are you going to find this skill via any Indian or the Philippines, outsourcing website.

Even using sites like GetaFreelancer, you'll be taking one hell of a risk getting the exact copy that you really need, which sells / converts very well indeed.

You can get so-called copywriting experts on those sites - they set themselves up on very little experience thinking, 'hey I can write articles and content, writing sales copy shouldn't be any different, it's easy'! :rolleyes:

Yeah, right on... If you want to believe that, let me tell you right now, you've got another think coming sunshine.

Copywriting is a skill which takes a lot of time to master, not only must you be an expert in the use of English but essentially you must know exactly how to hit people's emotional buying triggers and understand what exactly compels a person, to buy a product or service.

This will mean having an understanding of consumer buying psychology, it goes without saying that you must be a master wordsmith, fully acquainted with all of the nuances of the English language.

Sales copy (copywriting), is all about creating a slippery sales funnel... Every single sentence pushing the reader, cajoling them, encouraging them to read more and more information - grabbing hold of their senses, their subconscious mind, without the prospect even being aware of exactly what is happening to them.

No cheap outsourcer can do this for you.

If you want true gravity pulling sales copy, you must use someone who is absolutely fanatical about this copywriting craft. Certainly your initial investment may be a lot higher to begin with but your conversions will more than compensate for this initial outlay, fantastic investment.

A copywriter is many things not just experienced in the art of salesmanship in print, s/he is also your business consultant, marketer and general business advisor.

Get someone extremely good and they will very quickly know more about your business, than you even know yourself. That is their job, it just goes naturally with the territory of being a real professional copywriter.

You'll find some excellent copywriters worth their weight in gold on the Copywriting Forum, right here on the Warrior Forum.

Many come and go in that section but there is a mainstay of regulars who are simply brilliant at their job, contact one of those copywriters and you won't go far wrong.

Wishing you all the very best!

I hope this helps you out.

Best,


Mark Andrews - Professional Copywriting

P.S. My copywriting website is underneath my username - if you need some more excellent tips and advice. (It's a good read, you can learn a lot there)...