Exit Pop-Ups - They are getting ridiculous!

36 replies
I got an e-mail today with yet another offer for a new IM product. I checked it out, decided that at $47 it was over-priced, and tried to close the window.

Pop-up.

I then get a "one time only offer" to purchase the product for only $37. This will only be offered to me this once and I will never be offered a discount again. I was in a mood today, so I figured I would see how low this guy would go. So I opted to stay on the page, and then tried to close the window again.

Pop-up.

I am offered a "one last opportunity" to buy the product at a further discounted price of $27. I opt to stay on the page, and try to close the window.

Pop-up.

I get "one last final chance" to take a final offer of $17 to buy the product. Not good enough. I opt to stay on the page, and try to close the window.

Pop-up.

I now get the "absolute last chance" to buy the product for an unbelievable $7. That is $40 and 85% less than the original selling price (nothing taken away from the product for that price, so I feel sorry for the guys who got ripped off for the full $47). So I opt to stay on the page, and I get taken to the clickbank order form!

Anyway, I have come all this way so I decide to see if this product is even worth the $47. So I purchased the product for the $7.

4 more product offers and 16 exit pop-ups later....

I finally get to the product. It wasn't even worth the $7. To make it worse, every time I try to leave the product website's dashboard, I have to close down a series of exit pop-ups trying to sell me the same #@&! products I already said I was not interested in!!

Note to self and others: Never use more than 1 exit pop-up.

And in any case to be fair to all your clients, if you offer a 50% discount, shouldn't you at least give them less than what the clients who paid full price get?

What a chop.
#exit #popups #ridiculous
  • Profile picture of the author Marhelper
    I can't stand that! I will automatically have nothing to do with emails/offers that have these repetitive pop ups.
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  • Profile picture of the author Ken Strong
    Originally Posted by Nick Lotter View Post

    Anyway, I have come all this way so I decide to see if this product is even worth the $47. So I purchased the product for the $7.
    Proof that pop-ups work, eh?

    I finally get to the product. It wasn't even worth the $7.
    That doesn't have anything to do with the pop-ups. It just means that we should make sure we offer high-quality products.

    To make it worse, every time I try to leave the product website's dashboard, I have to close down a series of exit pop-ups trying to sell me the same #@&! products I already said I was not interested in!!

    Note to self and others: Never use more than 1 exit pop-up.
    If they only used 1 pop-up, you wouldn't have purchased. It does sound like a bit of overkill, but still... it worked in your case.

    As long as the ratio of people who buy vs. those who get annoyed and leave is tilted far enough in the right direction, pop-ups will continue to be used.
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    • Profile picture of the author CarloD.
      I think they are annoying and close immediately.... just don't read what the box says.

      I'd like to not use them as well... currently not but was thinking about using 1 exit pop, not 2 3 or 4
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    • Profile picture of the author Nick Lotter
      Originally Posted by KenStrong View Post

      Proof that pop-ups work, eh?
      I guess they do work, but I didn't buy because the pop-ups worked; I just wanted to see if the product was really worth it and it was only $7

      That doesn't have anything to do with the pop-ups. It just means that we should make sure we offer high-quality products.
      I couldn't agree more, and that was the point I wanted to make.

      If they only used 1 pop-up, you wouldn't have purchased. It does sound like a bit of overkill, but still... it worked in your case.
      I agree exit pop-ups work, for sure. I agree there is a place for them in online salesmanship. My point is, this case was ridiculous - I mean, I had to go through 20 exit pop ups! Again, I didn't purchase because of the pop-ups, it was more of a research thing for me. I would probably agree though that the pop-ups do bring this guy vastly more sales.

      As long as the ratio of people who buy vs. those who get annoyed and leave is tilted far enough in the right direction, pop-ups will continue to be used.
      Agreed. Depending of course on whether or not your long term objective is to sell more products at a later stage to those who leave. If they left irritated, would they look at another of your offers down the line?

      What do you think of selling the same product for 85% less without subtracting from the product?
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      • Profile picture of the author Nick Lotter
        If I bought something from a salesman for $47, only to find out later that he sold the exact same thing to somebody else for $7, I'd be pretty upset with the guy. Unless the guy who paid $7 only got a portion of the product...

        Which leads to another point to ponder...

        Would the conversion rate on the higher price be better if the pop ups made it clear that you would not get the full product at the discounted price?
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      • Profile picture of the author Midas3 Consulting
        Originally Posted by Nick Lotter View Post

        I guess they do work, but I didn't buy because the pop-ups worked;
        it and it was only $7
        Semantics aside, you did buy it because the popup worked.

        If it had been at $47, you wouldn't have.

        The popups gave it to you for $7 and you purchased.

        Problem is, these things work and work well.

        We use them on a couple of our sites.

        We don't devalue our product however we use a different proposal but damm they work.
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  • Profile picture of the author money2k
    These things are ridiculous now. They used to be tolerable, but now I hate them with a passion. Maybe 1 or 2 is ok, but when you go for 3 or more I think you are hurting your conversions. Makes the seller seem desperate IMO
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  • Profile picture of the author GeorgR.
    Its funny how the one selling the product basically admits its not worth the price he charges originally. $47 down to $7 is a joke - and its actually also INSULTING in a way.

    I myself hate any kinds of pop-ups for various reasons.
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    • Profile picture of the author Nick Lotter
      Originally Posted by GeorgR. View Post

      Its funny how the one selling the product basically admits its not worth the price he charges originally. $47 down to $7 is a joke - and its actually also INSULTING in a way.
      My sentiments exactly.
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      • Profile picture of the author ozduc
        Would that have been from a supposedly retired guy who is a millionaire by any chance?
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  • Profile picture of the author LeapingHorse
    It really is getting silly, and too predictable. I will never purchase something without checking to see if there's a pop-up offering a discount.

    That said, I think it's still a VERY effective tool for niches outside of IM, or even in IM when targeting newbies. However, IM products that use it actually lose money to many people who have been around for a while as they know to look for a discount this way.
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  • Profile picture of the author Nick Lotter
    For sure there are going to be different opinions on this. Pop ups do work, I don't think anybody will dispute that.

    The main point / question I want to pose is, do you think its fair to discount the product by THAT much without taking something away from the product, or like Simon says, give them a different proposal?

    Wouldn't your conversions be better at the higher price if your customer knew that by purchasing at a discounted price, he was not going to get the full product?

    I have seen that on a few offers and to me that gives the original product a certain dignity and quality, and kinda backs up what is said in the sales page about the value of the product.
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by Nick Lotter View Post

      For sure there are going to be different opinions on this. Pop ups do work, I don't think anybody will dispute that.

      The main point / question I want to pose is, do you think its fair to discount the product by THAT much without taking something away from the product, or like Simon says, give them a different proposal?

      Wouldn't your conversions be better at the higher price if your customer knew that by purchasing at a discounted price, he was not going to get the full product?

      I have seen that on a few offers and to me that gives the original product a certain dignity and quality, and kinda backs up what is said in the sales page about the value of the product.
      Personally I think it's bad business practise to offer your product at a devalued price unless you're removing part of the product in a downsell funnel.

      I guess it depends on your market and whether part of the product is YOU.

      If you're part of the product, this kind of cheaper, cheaper cheaper approach devalues you and your product, gives you a bad rep and a sour taste in the mouth of your customer base if they find out.

      We personally offer two things from our on exits.

      1) A Pay X now and Pay X in 21 days. We use this as a sort of on the spot payment method to lessen the upfront investment.

      2) We simply give away some thing of value to get them into a lead magnet. We prefer on most sites to do this on exit as on entry and inline tend versions tend to have them popping away from your copy to go read/watch/listen to whatever it is you're giving away.

      There are some exceptions to this, on a couple of long copy based sites we use a combination of the above.

      Popups can be used more effectively than to lessen your products value.
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      • Profile picture of the author CDarklock
        Originally Posted by SimonHarrison View Post

        Personally I think it's bad business practise to offer your product at a devalued price unless you're removing part of the product in a downsell funnel.
        Total agreement here. Whatever you do, it needs to have a reason. If you're reducing the price, there needs to be some reason why.

        If there isn't, people will make one up. And that list of downsells told me pretty clearly "yeah, you're right, this crap isn't worth that much."
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  • Profile picture of the author John Atkins
    Originally Posted by Nick Lotter View Post

    Anyway, I have come all this way so I decide to see if this product is even worth the $47. So I purchased the product for the $7.

    4 more product offers and 16 exit pop-ups later....

    I finally get to the product.

    Hah, so you did buy it. It would seem that the pop up
    served its purpose.... :rolleyes:
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  • Profile picture of the author CDarklock
    Originally Posted by Nick Lotter View Post

    I now get the "absolute last chance" to buy the product for an unbelievable $7.
    I've been on that page! And you've missed the punch line:

    If you say no to the $7, it offers you two payments of $3.50 instead!

    I said no. "The person selling this product is an idiot," I said. "The product can't possibly be worth it."

    And it looks like I was right.
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  • Profile picture of the author neodarth
    And if you buy through an affiliate link, asuming that he paid 50% commissions, thats means the affiliate took all the effort to promote to his list hoping for a messy $23.5 commission and ended with a crappy $3,5 sales!
    Where do I sign for a JV with them?
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by neodarth View Post

      And if you buy through an affiliate link, asuming that he paid 50% commissions, thats means the affiliate took all the effort to promote to his list hoping for a messy $23.5 commission and ended with a crappy $3,5 sales!
      Where do I sign for a JV with them?
      Not that I agree with the devaluing of a product but that's not entirely true.

      Often these guys are using the cheaper price as a customer lead magnet.

      They get them in with the cheaper price, then sell to them on the backend.

      Many setups have multiple products on the same cookie.

      Affiliate may only get $3.5 on the initial sale, but banks on the backend sales.

      In addition, remember these are on exit popups, so they visitor was leaving. Meaning, the affiliate got $3.50 instead of nothing and a chance at further commisions.
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Midas3 Consulting
          Originally Posted by Alexa Smith View Post

          Rather he than I.
          Makes no sense Alexa.

          It's far better to bank something , than nothing , especially if something has the potential for backend sales on top.

          You may not be aware but actually "serious" affiliates and I mean super affiliates often won't touch products without an on exit stratagy. It's quite often the on exits, rebills, and trials that turn a ROI on PPC in the competitive niches.

          The on-exit reduced price gives them a chance to get a customer on the list as opposed to letting them dissapear back into the wilderness of choice where they go elsewhere for their solution.

          I don't agree with the pricing mechanism, I've made this clear but there are reasons behind it.

          If vendors with the set-up described in this thread's opening post imagine that they can attract and keep serious, professional affiliates, they have another think coming.
          For the record, there are vendors doing huge volume using this technique.They don't have anything coming apart from huge commisions.

          That's the whole fallacy, Simon.
          It's not a fallacy Alexa, it's situational on occasion but far from a fallacy.

          And this is the whole point: not many people buy at their first visit to the page - most of them buy at a later visit! That's why serious affiliates are laughing at this stuff.
          Sorry have to strongly disagree and it's based on huge and I do mean huge experience.

          "most of them buy at a later visit" ?

          What data are you pulling to come to that conclusion Alexa?

          Serious affiliates, laughing at on exit offers?

          Serious affiliates for numerous products at one point wouldn't consider my products over a competitors because we didn't run some kind of on exit offer, fact. Most large scale PPC (super affiliates want every opportunity to reap some ROI, even if it's less than the initial offer.

          The chances of somebody randomly coming back to purchase after leaving a random site are slim at best, this is exactly the reason these are put in place in almost every major CB product.

          Where do you get the fact/impression that "most people come back and buy later" from ?

          What's the supporting data for this statement Alexa , because I would say in my experience it is utterly the reverse.

          You either get em then and then, or your chances of a sale dwindle dramaticallly.

          There are occasions where it's a site that has return visitor value, but it's very rare.

          If they didn't have the interest when they visited it initally, there is ZERO reason for them to come back.

          This is the entire point of on exit. You captilising on the fact they were going to leave anyway. That's why it became so popular.

          Marketers finally found a way to maximise visitor value rather than hoping the customer might come back at some point. Not to put to fine a point on this but there are guys in the fitness niche selling over 1200 units a day on Clickbank

          They , did check their logs to determine uniques/returns and the conversions.

          It's not some pie in the sky random idea, at the top level the ROI is tested to death and back, it's implemented because in reality most people do NOT come back to sites they left already without being interested enough to buy from.

          Sure there's a % of people who may, days down the line suddenly think they might like to go back and take a look but it is the exception .

          Think of the average consumer, they end up on some long copy site for a fat loss product for example.

          They spend their 0.31 seconds it before deciding they are not interested at that price.

          They decide to leave.

          They get a popup offering it for less than half.

          They figure ok at that price might as well.

          But there's no intention prior to that popup to come back at a later date to buy it.

          Hell you're lucky if people even remember a domain name a week later or how they ended up surfing to it.

          I don't know what niche you're in or what customers base you have where "most" of them come back to a random site at some point and purchase something they didn't do intially but it's not representative of the top players in the CB market.

          I can't think for love nor money when I've gone back to a site to purchase an e-book that I wasn't interested enough to purchase the first time I got there.

          Sorry, couldn't disagree more but if you have actual data to support this, I would be interested in seeing it for sure.

          Bottom line sales increase with on exits including ones offering cheaper pricing.

          Take them off and your monthly turnover decreases.

          If it were true that "most people " come back and buy later, your monthly turnover would not decrease.
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  • Profile picture of the author Magpieguy
    its flippin mental. I've been clicking on all sorts recently, looking for ideas. Getting out of some sites is virtually impossible. And yes, I've bought as well and thought 'what a waste'
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  • Profile picture of the author michael_nguyen
    The only pop up I'd allow is to verify that my email and name were correctly inputted anything else is annoying.
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  • Profile picture of the author simonjwarner
    Well, Im getting used to them now,

    I wont consider buying a IM product until ive closed the sales page!

    They do work!
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  • Profile picture of the author Charleskidd
    I think they do work otherwise people wouldn't use it but more than 2 offers is just crazy.
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  • Profile picture of the author Rajan Cajan
    Most annoying, the pop-ups that won't let you close.
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  • Profile picture of the author amujtabaa
    But look at mass ppv traffic and mass article control they have lots of exit pop-ups.
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  • Profile picture of the author Raygun
    Obviously they do work or they would not be used but I have the same feeling that many of you have about them. It sucks when you are trying to leave and they steal and extra minute of your life because you have to figure out what box you need to click next in order to exit. I guess it is part of the gig, we all need to find something that helps that gives us that extra dollar.
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  • Profile picture of the author Midas3 Consulting
    If in doubt push "ok"

    It's not technically possible for them to keep you there if you push "ok" you leave irrelevent of what the text says in the popup box.
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  • Profile picture of the author mikemcmillan
    The other day I noticed a top 10 Clickbank product which had a total of 10 exit pop-ups to get through in order to leave. Like people have said, 1-2 is probably ok, but 10? Come on!

    The other thing is that many people, such as myself, don't buy a product the first time they visit a page. They often come back 3, 4, 5 times before they make the purchase. But if I know I'm going to get hit with that stuff every time I visit the site, I just won't go back.

    To me it's like having a telemarketer call (God forbid) making a pitch for a product or service. You say, I'm not interested and hang up. Then they call back offering to cut the price by $10--again, I'm not interested. Then they call back and offer to cut the price by another $10 ad infinitum. It's just rude and only turns people off to the product or service offered.
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  • Profile picture of the author Emily Meeks
    I can understand *one* exit popup, but 20?? That's just ridiculous. I'm sorry you had to go through that.

    Did you get your money back?
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  • Profile picture of the author Pragun
    Exit time OTOs suck man

    That doesn't mean that they don't convert. Just that they're a tad irritating, and that increases exponentially with the number of pop ups that come.

    10 is just too darn much !
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  • Profile picture of the author Hydroace
    Is there a Darwin Award in the IM world? If so, marketers that get a reputation for strangling visitors with exit popups will likely get the award, effectively drumming themselves out of the market. Yep, they got your $7, but you're likely to take notice of the thorn in your side and stop clicking on their offers in the future.
    Perhaps someone out there could write a plug in to pull the plug on repeated exit popups?? LOL
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    • Profile picture of the author ab420
      IMHO-

      lots of exit pop-ups are effective for internet beginners, but more seasoned web users are trained to ignore and close them without even reading them.

      There are tons of people coming online for the first time everyday, so there is plenty of money to be made that way. On the other hand, not using exit pop-ups and really focusing on quality can make you a lot of money and keep people on your list.

      They are both effective, but are different business models really.

      Some IM'ers are looking for the quick sale, and don't mind having 90% of their list unsubscribe after a few days. Then you just have to keep pushing more and more people there. This will plateau a lot quicker than the other method, and then you'll have to move on to a new niche / product.

      Other IM'ers are looking to build a list of subscribers who enjoy being on the list, and will stick around. Quality is key, and never appearing "spammy." This method could last a lot longer, since you won't have to keep bringing in new subscribers.
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