The Death of Email Marketing - Smart Phones
I'm starting to get emails from people complaining that I emailed them on their Blackberry too late at night.
I'm noticing that open rates are better to smart phones because of the immediate access to email. On the flip side, I've also noticed that people viewing emails on smart phones are less likely to buy for several reasons:
- Most sites are not cell phone ready.
- The person is often on the go and doesn't have time to check out an offer and make a transaction. Even if they want what you're selling, they will put it off until later, but later often never comes.
- People seem to have more confidence ordering on a computer than on a hand held device.
Could this be the death of email marketing as we know it? Thoughts?
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